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Continuing our series on key opportunity areas from our Alpha Innovation Radar publication on "Digital Technologies for Nature," we now focus on Sustainable Consumption. Consumers play a vital role in promoting ecological change by choosing sustainable products. To enable this, products and services must be designed for sustainable consumption. In Europe, there is a growing emphasis on sustainability, with decreasing per capita material consumption. However, sustainable practices like raw material reuse remained low at 11.7% in 2021. Transitioning to a circular economy requires substantial efforts. Digital technologies support this shift by improving lifecycle management and supply chain transparency, enabling companies to design for sustainable consumption and meet consumer demand for eco-friendly products. How? Learn more by downloading your free publication of Alpha Innovation Radar >> https://bit.ly/3XEmFGt Stay tuned for our next post where we will explore the final opportunity area: Resilient Regions.

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