Noble People’s Post

Last year, Americans spent more time watching streaming services than traditional TV for the first time, indicating a major shift in viewer habits and opportunities for advertisers. As the market adapts, Amazon and Walmart are joining Netflix as the new "Big Three" in streaming, leveraging their robust data capabilities to transform the advertising landscape. With the annual upfront negotiations on the horizon, it's crucial for marketers to revise their strategies now. Our very own Group Director Danny Weisman decided to write a column recommending to 1. Secure early deals 2. Focus on long-term ad strategies around these dominant players 3. Prepare for a new era of complex analytics akin to those seen in social and search advertising Interested in hearing more? Check out the MediaPost article below. #NoblePeople #MediaAgency #Media #Marketing  #Streaming #MediaStrategy #TVStrategy #TVBuying

What would happen if you brought Keith Richards and Eddie Vedder to a marketing mixer? What brands are we obsessed with? (Hint: water brand) What is the future of the very hot retail media segment? Our Chief Growth Officer Tom Morrissy sat down recently with host Sean Halter on his Face of Marketing podcast with fellow guests Laura Jones - CMO of Instacart and Vic Drabicky - CEO at January Digital - to tackle these topics and more. You can catch the episode here: https://lnkd.in/eDNEC3F7 #marketing #media #faceofmarketingpodcast #creativemedia #noblepeople #mediaagency

Our Chief Growth Officer, Tom Morrissy, headed to Cannes last week. Tom shared his hot take on AI with the WSJ, “If the drinking game was called ‘AI,’ we’d all be passed out by noon,” Proud to see one of our own in The Wall Street Journal and always excited to participate in ongoing innovation in the space. #cannes #noblepeople #AI #wallstreetjournal #marketing #mediaagency #creativemedia https://lnkd.in/esAickbb

We are back with this month's Three Things, our takes on the current and ever-evolving media landscape. Keep reading for insights on the declining usership of Reddit and its implications for brand advertising, how Pinterest is leveraging AI to personalize the user experience, and how brands can boost campaign success by tapping into die-hard fandoms through collaborative projects—all in an effort to help make you a little more informed than others. #mediaagency #media #marketing #creativemedia #reddit #pinterest #fandom #threethings #noblepeople

We’re #hiring. Know anyone who might be interested? Are you a strategic thinker with a passion for media and innovation? We are seeking a dynamic Media Director to lead media planning and innovation while driving exceptional results for our clients. #mediaagency #creativemedia #marketing #mediadirector #NYC #openroles #nowhiring

Last week, Rebecca Sharon, our Group Account Director, spoke at the Mirren Live 2024 conference. She discussed how we implement AI in our projects, demonstrating the practical ways we integrate this technology. We're proud of her contribution and our ongoing efforts to advance in the field of AI. #mediaagency #noblepeople #AI #Mirren2024 #media #innovation

We are pleased to announce officially that Noble People has been named the Agency of Record for Marco's Pizza! We're beyond excited to be working closely with Marco's dynamic leadership team! If you haven't seen our new campaign in collaboration with our creative agency partner BarkelyOKRP, click here to check it out! https://lnkd.in/dn5fGphf #pizza #butwait #pepperoni #campaignlaunch #media #mediaagency

Now that the solar eclipse is over, we can all move onto more pressing matters...like Three Things. This month's hot takes on the media landscape features new opportunities in video and—believe it or not—a way to grab Gen Z's attention on Facebook. Yes, Facebook. #NoblePeople #MediaAgency #NYC #Media #Marketing #AgencyLife #ThreeThings

How do ideas "Go viral" "Build fame" or "Generate excitement"? Listen in to Group Media Director Danny Weisman as he explains the dynamics that influence how ideas spread and unpacks the framework for brands who want to do exactly that. #noblepeople #marketing #media #mediaagency #aweismanonceread