Noble Studios’ Post

It's almost time for Cannes Lions Festival of Creativity.   For most attendees, the event is about toasting the efforts of creative departments, and getting a few deals underway (with some employing an approach of rosé-powered persuasion).   I love Cannes because it's a bellwether for the ad industry - and for business more broadly.   This week I wrote a column for The Drum about that very thing.   You'll find the link - as always - in the comments.   #cannes #advertising #creativity #ape

A whopping 82% of Cannes Lions International Festival of Creativity attendees feel that the festival has become more geared to tech companies than about creativity. "The overwhelming agreement that focus has shifted from creativity towards tech is, if not surprising, still a startling fact. I’d like to think creativity will always remain at the heart of the festival, and be the central tenant of what we do as a sector" - MullenLowe UK chief growth officer, Lucy Taylor. More insight's from MullenLoweUK's research here >>>https://lnkd.in/evcieU7r #advertising #creativity #marketing

Cannes Lions International Festival of Creativity is only a week away! Want to chat about how to make doing good good for business? The grey area of green? Or what we should count when measuring carbon? These topics will all be discussed at the Good-Loop house this year. Sign up here to join me and the team: https://lnkd.in/eNuNWUhr Or drop me a message and let’s get some time in! #CannesLions2024 #Cannes #marketing #advertising #sustainability

It’s easy to live in a bubble in many industries, especially in advertising. What we see as important, many others will find odd or even ridiculous. I’ve been reading a number of posts about Cannes this year, many are saying it seems to have lost its way. Many have been saying it is now more an overpriced tech gathering than a celebration of smart advertising creativity. Also, many noted the lack of young people. Why is that? Are they not interested? Or can’t afford to go? Or their agencies won’t pay to send them. Seems odd for an event such as Cannes not to be flooded with the next generation of talent. Maybe it’s time for a new event. One that is purely dedicated to the creative craft of advertising. It doesn’t even have to include awards, maybe it would be better if it didn’t. Instead, focus on elevating and inspiring better creativity in the industry. No mega yachts, no overpriced hotels, and no bookends. Just creativity. #cannes #creativity #advertising

One of the boldest presentations at the Cannes Festival was Mark Ritson's. In a packed room, Ritson questioned the true importance of creativity in advertising. His standout chart was bold: Cannes-awarded creatives from the past three years, measured by System 1, haven't outperformed the market average. This highlights a critical lesson: we often award creativity for its own sake, not its business impact. Cannes celebrates creativity, but Ritson's analysis challenges us to rethink our priorities. Creativity is important, but it's only one element of an entire marketing strategy and, when measured, is not one of the leading factors of success. #CannesFestival #MarkRitson #CreativityInAdvertising #BusinessImpact #MarketingInsights #RethinkPriorities

The difference a strategy makes! 💪🏻 ✨ #ArtCrowdMarketing has definitely hit the ground running! We took on Ponydog Productions as a client for their Sydney Fringe season of four shows: Tattletales, There’s Something About Bottom, Meet::Cute, and their guest collaboration with US based company Spectacle & Mirth, of Journey to the Kingdom of Hypnos! We had just over two weeks to prepare the SMM for four completely different productions - exactly the kind of challenge Art Crowd Marketing was built for! 📈For those of you who live for the data - thanks to Art Crowd Marketing, Ponydog’s content was seen over 57k times. Ponydog’s Instagram received a 491% increase in followers, and they gained 1,000% increase in followers on Facebook! 🎭 For those of you who live for the story - In the course of a month, Art Crowd Marketing quadrupled our client’s followers, put their ads in front of tens of thousands of new eyes, and contributed to the astounding fact that every show Ponydog produced for Sydney Fringe was nominated for Awards in their category. ...With results like that, Art Crowd have shown themselves to be the plucky newcomers who can get immediate results on an artist’s budget. 😎 Did you get to see a show at Sydney Fringe 2023? Which was your favourite? #SocialMediaAgency #ArtAnalysisNexus #MarketingWithAPurpose #EmpoweringArtists #AustralianTheatre

The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue

Having let the train take the strain, Stuart Button, our Executive Creative Director, shares his first impressions of Cannes 2024: “Cannes is here again . . . as adland's hopefuls descend on southern #France for some much-needed vitamin D. “The commercialisation of this 70 year old creative festival continues with more brands showing up than ever before. “Judging by the fringe event talks, AI is still top of the agenda - only this time, it's less: 'We're all doomed!' and more 'we're all going to be rich!'. “As well as AI and D&I, sports is sticking its hand in the air for some much-needed attention (Stagwell's awesome sports beach by Cheerful Twentyfirst is now double the size). “What with the #Euros and #Olympics coming to #France (although you wouldn't know it - it's pretty mute from what I've seen), they’re even parading the old torch thingy down La Croisette tomorrow. “The other topic that's still going strong, is that dirty word 'effectiveness'. The thing that all clients want and creatives struggle to care about. “With stuff like ‘advertising value chain’, ‘digital waste’ and ‘closed-loop attribution’ being thrown around . . . If I didn't know any better, I'd say marketeers were making up stuff just to sell more things. Sneaky little buggers. “Is it any wonder that advertising has only just dropped off the top spot of the UK's LEAST trusted industry for the first time in a decade. “According to Simon Stone, of LoopMe GM International: ‘There is no point in creating the next Guinness Surfer if fragmented viewing habits, skippable ads, and decreasing attention spans prevent it from being seen. Creative remains essential to branding, but only when supercharged with data-driven media placement.' “I mean, I'd love to write the next Guinness Surfer ad - effectiveness be damned! “But then, what's the point in doing what we're doing if absolutely no one cares? And, according to Mark Ritson, no one does. “Hey ho - off to my first event I go.” #cannes2024 #canneslions #events #festivalofcreativity

We've just published the 2024 Contagious Pioneers: our list of the most exciting, creative and innovative agencies on the planet. The ranking is created by analysing the campaigns our editors have selected over the past year, filtered from thousands of submissions from all corners of the globe. A huge congrats to the 8 winners selected -- you can read about them here: #creativity #campaigns #advertising

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