Niven’s Post

What's in store? Way more retail media. Retail media like: 📣 In-store audio 📺 Digital screens 🍫 Product samples ... make the future of stores even more multisensory, informative and captivating. 📈 HOW BRANDS WIN In-store advertising helps brands get closer to customers as they shop, shrinking the distance between product discovery and purchase. 🛍 CATERING TO CUSTOMERS Innovations like smart carts and in-store kiosks can maximize personalization, especially if retailers integrate loyalty data. Knowing a customer’s clothing size or dietary requirements would make dynamic advertising and product recommendations more relevant and appealing. How else are stores evolving with retail media? See the recent RetailWire article and add your thoughts. 📣 RELATED: 🛍 Join me on May 30 for ADvendio 's panel discussion on the hottest retail media trends in the US and Europe, including: 📺 Stores are the new TV 🔥 Why are stores so hot right now? 📈 How Walmart, Kroger, Tesco & Amazon seize in-store growth opportunities [See event link in comments.] #retail #ecommerce #media #CPG

Do all retailers need in-store media networks to remain viable? That's the question RetailWire posed in a recent headline. The article goes on to describe how retail media networks can engage customers as they shop in retail environments... ... and how major retailers like Albertsons, Best Buy, The Home Depot, and Walmart (to name but a few) are using this technology in their stores... ... and it certainly makes a compelling case for the "YES" side of the argument! But do ALL retailers NEED in-store media networks to remain VIABLE? Probably not... yet. But retail media networks offer a level of engagement, personalization, and localization that retailers simply can't achieve with static signage... ... and as they become more ubiquitous and more accepted by consumers, stores that don't embrace this technology may risk getting left behind. What do you think? #BrickAndMortar #Retail #Media #RetailMediaNetworks

Is retail media really important for businesses today? In the digital era, retail media becomes an inevitable trend No longer limited to in-store flyers and checkout aisle displays, retail communications has evolved into a more sophisticated ecosystem, giving brands unparalleled reach with consumers at key purchasing decision points. In the past, traditional advertising often faced challenges in reaching consumers at the purchase intention stage. However, retail media has removed this barrier by involving brands directly in the shopping experience. When consumers encounter sponsored product listings on e-commerce platforms, or advertisements on retailers' apps, or even product placement in physical stores, retail communications will convince consumers during the product selection process. This targeted approach dramatically increases engagement and conversions, making it a highly effective way to drive sales.

 🌐 In-store retail media networks: what does it mean for grocers? ✨A New Advertising Opportunity: Grocers can reach customers at the point of purchase with relevant and personalized promotions. ✨Increasing revenue: Grocers can generate additional revenue streams by partnering with brands and leveraging in-store media networks. ✨Personalized Customer Experiences: Enable grocers to provide consumers with relevant product information, recommendations, and interactive content. ✨Competitive Advantage: Businesses can differentiate themselves by offering innovative advertising solutions and superior customer service through these networks. ✨Bridging Physical and Digital: Help grocers bridge the gap between physical and digital shopping experiences, allowing for seamless integration of technology and data-driven insights into the in-store environment. Shopic is a cutting-edge retail technology company that specializes in bridging the gap between physical and digital shopping experiences. AND THEY ARE HIRING: https://lnkd.in/eTk2qkzM #Retail #GroceryIndustry #InStoreMediaNetworks #Shopic #DigitalTransformation

With in-store audiences being 70% on average larger than digital ones, winning in the physical store is still a priority for CPGs. As you continue 2024 planning, how are you engaging with shoppers while they are in-store, and how are you winning at the shelf? If you need some new and innovative ideas, let's talk.

📢🛒 Supermarkets are increasingly turning to retail media to boost their revenue and enhance the shopping experience for customers, according to a recent article in Grocery Gazette. 📰 🔑 Here are some key points from this article: - Retail media is becoming a popular strategy for supermarkets to generate additional income by selling advertising space on their websites and in-store displays. 💰 - By leveraging customer data, supermarkets can offer targeted advertising to brands, creating a win-win situation for both parties. 🎯 - Retail media also allows supermarkets to provide personalised offers and recommendations to shoppers, enhancing their overall experience and increasing customer loyalty. 🛍️ https://lnkd.in/e7ZbY3Zx #Supermarkets #RetailMedia #CustomerExperience

In Q3, value and convenience were the two leading factors in strengthening customer loyalty and brand love.  Check out this deep dive from Progressive Grocer into InMarket's Q3 Grocery Fidelity Index, highlighting the grocery chains who successfully prioritized strong value and seamless shopping solutions to best foster fidelity and create lasting loyalty in Q3. Read more: https://bit.ly/3uRLMcG #grocery #media #retail #InMarket #FidelityIndex #marketing #advertising #adtech

🚀 Retail media is on the rise! 📈 Dynamic advertising strategies and in-store screens are transforming the way we shop, thanks to technology and customer data.📊 But are brands and retailers ready to seize the opportunities and navigate the challenges?💡 Learn more in this insightful piece on the evolving world of in-store retail media: https://lnkd.in/eyKgaGAq #RetailMedia #InStoreAdvertising #DynamicStrategies #PersonalizedAds #CustomerData

Luminate is rapidly changing the way manufacturers collect data from Walmart and the types of insights manufacturers are able to provide. New data on shopper journeys helps everyone implement marketing tactics to reduce friction from the process. It is an exciting time to connect with your peers to learn how they are maximizing Luminate to generate new insights and conversations. #Peergroup #Walmart #Manufacturers

In-store media is a small slice of retail media spending, representing a major opportunity for retailers and focus in 24' How are you currently capturing shopper engagement in-store or at the shelf with the current clean store environment? https://lnkd.in/gG7eYQ5N