Niven’s Post

While launching new markets with a bang is great, the real test of a brand’s commitment to its distributors lies in the ongoing support and communication. Engaging your distribution partners doesn't end after a market launch; it requires continuous effort and responsiveness. Here’s why and how to maintain effective support: Sustained Engagement: Unlike fair-weather brands that only show up when it’s convenient or necessary from their perspective, your brand should consistently support distributors. This means regular check-ins, not just when there's extra inventory to move or when management are in market for a visit. Constructive Communication: Open lines of communication are vital. Encourage feedback from your distributors and use it to refine your strategies and support efforts. This two-way communication ensures that distributors feel heard and valued, which is critical for their motivation and engagement. It also provides you with the valuable data necessary to continually improve not only your brand itself, but the efforts to grow your brand in an extremely competitive market. Trust and Reliability: Consistency in your efforts and communications builds trust and establishes your brand as reliable and committed. This reliability can make your brand a preferred choice for distributors, as they know they can count on your continuous support. It's so important to stay ahead of the game, and doing so can quickly change how distributors view your brand. When you quickly address any distributor concerns or market changes, you show that you are proactive and not reactive. Being proactive about challenges shows that you are invested in doing what is necessary to create mutual success. Proactivity also pertains to providing continual training and resources to help distributors understand your products better and sell them more effectively. Again, staying ahead of the game in this way will change the way that your distributors see your brand. Distributors manage numerous brands which fail to engage proactively or provide consistent support. Remember, the reputation of your brand among distributors hinges on the consistency and quality of your support. If you're truly committed to building strong, lasting relationships with your distributors, prioritize being a reliable partner they can depend on daily—not just when times are good. Demonstrating this commitment will differentiate your brand within crowded and competitive distribution portfolios. If you’re looking for ways to enhance your distributor engagement strategies or need help implementing consistent market support practices, let’s connect! I’m happy to help you develop a powerful approach that benefits both your brand and your distribution partners. #BrandSupport #MarketStrategy #BeverageIndustry #BusinessPartnerships #DistributorSupport #FiveStarBeverage

Our slogan is “Own Brand-to-Local” But what does that actually mean?! Let's break it down: Brands rely on local stakeholders to help them market and sell their products or services. Local stakeholders can be internal like a field sales team or external like a location or local partner. The collaboration between the brand and the local stakeholders is crucial to success in Brand-to-Local. We’re going to be sharing tips and insights to help you set up your own strategy. #brandtolocal

Discover how #Distribution plays a crucial role in our channel ecosystem at Extreme Networks! Partners can tap into the excellent resources offered by our distributors to drive business growth across various industries. Jonas Brown | John Campbell | Hock Leong Choo #ChannelPartners

#Pride is an exceptional incentive for channel partners because it taps into their intrinsic motivation, fostering a deep connection with the brand. From today's visit to the North East retail market with the #CaptainOfTheMarket team, the following key insights emerged: 1.Ownership and Engagement: Partners who take pride in their association with the brand show higher levels of ownership and engagement, directly influencing their efforts to promote and sell products. This was evident in the enthusiastic way retailers displayed and recommended our products. 2.Brand Advocacy: Pride turns channel partners into brand advocates. Our conversations today highlighted that proud partners communicate about the products more effectively, boosting customer interest and sales. 3. Quality Commitment: A sense of pride drives partners to uphold high standards in service and presentation, as seen in the meticulous manner in which our products were showcased today. This commitment enhances customer experiences and elevates the brand's market reputation. 4.Resilience and Loyalty: Pride fosters resilience and loyalty among channel partners, crucial during challenging times. Stories from today's visit illustrated how pride in the partnership helped retailers navigate adversity, maintaining a strong, loyal bond with the brand. In essence, fostering pride among channel partners is not just beneficial but essential. It leads to greater engagement, advocacy, commitment to quality, and resilience—key ingredients for lasting success in the competitive retail landscape. Subhra Prokash Mukherjee Sumit Kumar Agrawal

So much going on these days it’s hard to keep up! I’m going to pick just one of the topics I see covered on a lot of posts and it deals with distribution. If you are a new brand and approaching distribution with caution- you are taking the correct approach! There are ways to secure retail placement and launch without having to get lost in the big distributors. It does take a little more creativity but it is absolutely possible! I’ve worked with numerous brands at their very beginning stages and built their foundations with independent distribution. They are harder to find these days but it’s doable and you can scale from there. You can get lost and lose so much money if you jump before you are ready. I’m here if you need to see what options exist. #doyourresearch #otheroptions

In sales & marketing, first impressions are paramount. Sales & Marketing Managers are the faces of their brands, embodying professionalism and trustworthiness. Dressing sharply and wearing a genuine smile isn't just about aesthetics—it's about signaling competence and fostering connections. Every interaction is an opportunity to reinforce the brand's image and values. Remember, in sales & marketing, perception is reality. So, dress the part, wear a smile, and set the stage for success. #Sales #Marketing #Professionalism #Success

🛒 Unlocking Success in Retail: Building In-Store Relationships and Maximizing Opportunities! 🛒 Are you ready to take your Consumer Packaged Goods (CPG) sales to the next level? 🚀 Our CPG Sales Broker agency is dedicated to revolutionizing the retail landscape, and we're excited to share how we're achieving this in Southern California's bustling market. 🌴 🤝 Forge Strong In-Store Relationships for Lasting Impact: In the world of retail, relationships are the cornerstone of success. We know that establishing solid connections with grocery managers and store managers is paramount. These relationships aren't just transactions – they're partnerships built on trust and mutual growth. By collaborating closely with these key stakeholders, we create a win-win situation where our products receive the attention and positioning they deserve while driving revenue growth for the stores. 🌐 Cross-Departmental Opportunities for Maximum Impact: Imagine the synergy of combining a well-placed end cap display with a cross-merchandising strategy that captures customer attention from multiple angles. Our approach focuses on breaking down departmental silos and maximizing the potential of each square inch of retail space. By harnessing the power of cross-merchandising, we ensure that your products stand out and resonate with consumers, leading to increased sales and brand loyalty. 🎉 Introducing Brand Warriors: Igniting In-Store Engagement: Ever wished your brand could speak for itself in the aisles? Enter the Brand Warrior – a true advocate for your product. Through engaging in-store demos and strategic merchandising, our Brand Warriors create immersive experiences that showcase your product's value and benefits. They connect with customers on a personal level, sharing insights and stories that turn casual shoppers into brand enthusiasts. These interactions don't just drive sales; they cultivate lasting relationships and brand loyalty. 📍 Positioning for Triumph: High Foot Traffic Stores in Southern California Location matters, and we're strategically targeting high foot traffic stores across Southern California. Our focus is on prime retail locations where your product can truly shine. By aligning your brand with these dynamic spaces, we ensure that you're set up for success from the get-go. 📩 Reach out to learn more about how we're transforming retail; https://lnkd.in/ggujuz9C www.emgnsales.com #retail #execution #cpgindustry #instoremarketing #brands #groceryretail #socal #brokers #merchandising #demos #businessdevelopment #foottraffic

How can businesses efficiently balance retail partnerships and direct sales to maximize marketing reach and optimize operational costs for sustainable growth? Gemma Maguire, a supply chain and business growth expert says it’s about amplification through bigger retailers, brand presentation, and sales efficiency. 1️⃣ Retailer Marketing Amplification: By partnering with retailers, especially the larger ones with extensive marketing budgets, your product can enjoy a significant visibility boost. These partnerships allow you to tap into their comprehensive marketing channels, from online platforms to physical stores, reaching a broader audience efficiently. 2️⃣ Control Over Brand Presentation: Working with retailers gives you a degree of control over how your products are showcased. This could range from the marketing materials used to the design of point-of-sale displays, all aimed at enhancing consumer appeal. 3️⃣ Focus Areas for Direct Sales Efficiency: Optimizing your logistics—like evaluating warehouse locations and managing delivery costs—is key to improving your direct sales operations. Furthermore, direct interactions with customers provide valuable data that can streamline services and reduce costs over time. There’s more to hear here-https://lnkd.in/dC7RHVYS Listen to Gemma Maguire do a deep dive into maximizing efficiency in your D2C business at our next Wizly Amplify session. Register here-https://lu.ma/8kszdnnb

The Art of Channel Partner Selection: Finding the Right Fit for Success   Choosing the right channel partner is more than just financial stability.    Let's look at dealerships of market leader in domestic passenger car market.    Their success isn't just due to their quality products.    It's their channel partners that uphold a reputation:   -Hitting sales targets -Ensuring impeccable after-sales service and  -Maintaining high levels of customer delight , not once but every time.   Emerging brands have different challenges.    Unlike established names with inherent brand pull, they require partners willing to roll up their sleeves.    These partners don't just distribute; they form genuine, personalized connections with customers.    They understand local dynamics, swiftly address issues, and champion the brand's ethos at every touchpoint.   However, even established brands face pitfalls.    My personal experience on a visit to a celebrated premium brand store in a premium mall was unpleasant. Staff member's behavior was misaligned with brand values, even financial success won't save the brand from customer dissatisfaction.   At its core, channel partner selection is an art intertwined with strategy.    It demands a partner's belief in the product and a deep commitment to customer engagement.   Ultimately, ask yourself: Is your channel partner truly an extension of your brand's promise and vision? If not, it's time to reconsider!    #leadership

Today the buzz is - "if you are not in the #online business you are nowhere". If I am asked to comment on the above, I would add - " If you are not in #offline business you are nowhere". According to me, one cannot discount the role of the offline #trade when it come to creating success in the market space. Going against the flow, Sharp Consulting and Implementing Company (SCICO) opens your window to the massive opportunity that the brick-and-mortar platform brings. Almost 7 years of operations in #salesandmarketing consulting, SCICO offers you the various business opportunities that is available in #retail landscape. #indianexpress published our #advertisement in the #indulgemagazine #consulting #newproductlaunch #marketing