NielsenIQ’s Post

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Perception is key! Private labels are no longer just the affordable option—they're building strong brand equity. 62% of consumers would try new brands for lower prices, but 16% avoid the cheapest products due to quality concerns. Even 72% of high-income shoppers see private labels as good alternatives to national brands. Is your brand resilient enough? Discover more: https://lnkd.in/enjc-iFJ

Also GenZ are very open to Private Label! An astounding 67% of Gen Z feels private lavel products just as good as national brands.

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