This year at The Gathering at Cannes Lions — Meta's annual event where industry leaders discuss the ideas, investments, and initiatives needed to support DEI and solve real-world problems — I was joined by Taide Guajardo of Procter & Gamble and Phil Smith of the ISBA to highlight the ways we can better support people living with disabilities through technology. Our main takeaway? It’s not possible to be inclusive until everyone is included — and the marketing and advertising community has a huge responsibility in ensuring that campaigns can be experienced by individuals with visual, auditory, cognitive, or motor impairments. Here’s how you can begin integrating accessibility throughout your campaign development process, as well as the ways Meta is approaching our work to be inclusive to all. Together, we can create a more inclusive and accessible world for everyone. https://lnkd.in/evGzCHke #AccessibilityInAdvertising #DEI #CannesLions
Ooh, you should have had Caspar Thykier there. What Zappar are doing with accessible QR codes is amazing
P L E A S E respond. This is now a matter of life or death !!!!
Did you see my tag Nicola ?
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Joining!
Chief Marketing Officer | Strategic Advisor | Digital Transformation Leader | Innovative Growth Driver
1moIt is about taking inclusivity to the next level