Nextiny’s Post

Discover the power of partnership. Join our community of achievers and embark on a journey to success together. 🚀💼 Book a Meeting: https://lnkd.in/dxXEt3bZ #JoinTheJourney #SuccessTogether #MarketingStrategy #DigitalMarketing #InboundLeads #LeadNurturing #SalesPipeline #LeadGen

A week has passed since the Scale Venture Partners Go-To-Market Summit in San Francisco where I was fortunate to participate in the Pipeline Council breakout session led by Kristina McMillan and Lisa Horner. These two are must-follows on LinkedIn. 💪 4 key learnings from this amazing breakout session: 1. Ideal Customer Profile Development - As my colleagues Robert Koehler and David Brock always say, a vicious focus on your ICP is the fastest way to improve win rates. These are the accounts that have the highest probability of winning and retaining with the least amount of friction. 2. Customer First - Assign 5 customers to each executive at your company and build unstructured, human relationships with them. The more you can understand your customer's biggest issues, why and how you solve them better than anyone else, and use their voices of success to tell your story, the more you will expand your footprint with your existing customers and the more net new wins you will achieve in your top ICP accounts. (it all comes back to your ICP!) 3. Establish clear pipeline qualification & management definitions and expectations - When everyone knows and understands what a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) are, you can build and move opportunities through the pipeline faster & more efficiently. Finger-pointing wastes valuable time and energy. 4. Outbound - This is a topic in and of itself but the keys to doing outbound successfully boil down to three things: 1. Less is more - point your sales team towards a narrow ICP, 2. Be human - do your homework, leverage customer stories, and speak in the buyer's language, and 3. Leverage technology to help increase your reachability rate and to establish & track your progress against key performance metrics that move the needle for the business (i.e. # of first meetings, pipeline created, etc) The Pipeline Council was a powerful reminder of the importance of Sales & Marketing working together to deliver high-impact marketing activities, boost sales effectiveness, and grow revenue. #gtm #salesstrategy #saassales #gotomarket #saleseffectiveness

December is a great “closing” month . What leads and opportunities are you opening up now and nurturing to get a great December lined up. #leadgeneration #businessdevelopment

🚀 Elevate Your Follow-ups: Add Value, Not Noise! 🚀 Hey #SalesPeeps! We all know follow-ups are crucial, but let's make them count! Remember, every touchpoint is an opportunity to provide value, not just a routine check-in. Whether it's sharing insights, resources, or tailored solutions, ensure your follow-ups leave a lasting impact. Let's transform follow-ups into value-packed exchanges that foster trust and drive results. 📊💪 #SalesSuccess #ValueDrivenSelling #RelationshipBuilding #consultativeselling

Thought Talks - Edition 2 | Explore how Adovea enhances engagement through their approach to Data Accuracy and Lead Nurturing #startupcompany #techentrepreneur #techinnovations #startupgrind #disruptivetech

Remember the little bakery on Main Street? They grew from one shop to a nationwide chain! 🍞✨ To grow like them, start by refining your lead gen strategy. 🎯 Need a boost? Follow us on LinkedIn: thinktier for insights. 🚀 #BusinessGrowth #LeadGen #ThinkTier

Buying is strategic and Selling is tactical so a thoughtful move is to adopt a robust B2B lead nurturing strategy backed by accurate data. Selling does not cause buying but decrease trust! #techworld #technews #techceo #techinnovation #techentrepreneurs

🕐 Time is Ticking - 14 Days to Go! Secure Your Spot Now! Are you ready to take your business to new heights and unlock the secrets to a $100,000 lead marketing system? The countdown has begun, and in just 14 days, you have the opportunity to gain invaluable insights from a seasoned expert, Consuella Hopkins, in our exclusive webinar on February 27, 2024, from 3:00 PM to 4:30 PM EST. Securing your spot is easy! Click here to register now and ensure you don't miss out on this transformative opportunity. Spaces are limited, so act fast! Don't let the chance to revolutionize your business slip away. Join us on February 27, 2024, and empower yourself with the knowledge and strategies needed to propel your business towards unprecedented success. #LeadMarketing #Webinar #BusinessTransformation #ConsuellaHopkins #SuccessStrategies