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The possibility of the NFL taking equity in ESPN is intriguing for a lot of reasons, but it's no simple corporate transaction. In this week's Sports Business Journal, I dig into exactly why it's so complicated. One reason: the NFLPA contract. Any deal that lowers the NFL's short-term media revenue will be looked upon very skeptically by the players union. That and more here: https://lnkd.in/eJdtnhPv

On the eve of the 2023 NFL Kickoff, which can be seen on NBC tomorrow night, The Hollywood Reporter covers how Roger Goodell has helped revolutionize sports media rights securing the NFL $110 billion in rights fees with exclusive deals across NBCU, Disney/ESPN, Paramount, Fox, and Amazon. YouTube is the latest to join in on this fest, paying a reported $2 billion for NFL's Sunday Ticket package, which begins this Sunday. The NFL was and still is the main driver for live viewing on linear TV - with 88 NFL games ranking among the Top 100 broadcasts in 2022 according to Nielsen as the attached article references. Now with the WGA and SAG-AFTRA strikes, broadcasters will be relying on the NFL more than ever to carry them through the first half of the 2023/24 season. When the WGA went on strike in May and actors stood by them in solidarity, networks quickly shifted to showcasing NFL talent at the Upfronts. Now as the 2023/24 season starts on September 18th and with the lack of scripted programs, the broadcast networks will be banking on NFL content to keep ad dollars coming in. When it's all said and done, the NFL and its media partners have a singular goal -- to expand their reach. The more platforms the NFL is on, the more people they theoretically can reach. Meanwhile, streamers are using the NFL as part of their growth strategy to acquire new subs... and broadcasters, well, they are just trying to retain their audiences as linear TV continues to erode. The remaining question though is it worth $110 billion??? #nfl #sportsmedia #tv #streaming

ONLY ON WTAE Hearst Pittsburgh We are hearing, in detail, from the NFL as the league shares it's perspective on the 2026 Draft which will be in Pittsburgh. My interview with Matt Shapiro, NFL VP of event strategy and integration.

At the beginning of every season, there's a sense of optimism that comes with the clean slate of a new schedule. But this year, 2023, THIS year is finally the Aggies' year to win it all! The SEC has a competitive conference this year (per usual) and we look forward to hopefully adding to the numbers in the graphic below. Check out the article below, which showcases the talent of Texas A&M football that can lead us to a prolific season: https://lnkd.in/gFAArGfi

🔥 Check out our latest blog post on the recent turn of events involving Aaron Rodgers and ESPN's 'Pat McAfee' show. Discover why the injured New York Jets quarterback is facing criticism and the impact it's having on his 7-figure deal with ESPN. Read the full article here: [Link to the blog post] Don't miss out on the inside scoop and exclusive insights! #AaronRodgers #ESPN #PatMcAfee #SportsNews {{Giphy.recentSearch.URL}}1. #NYJets 2. #NFLcriticism 3. #InjuredQuarterback 4. #SportsControversy 5. #FootballDrama 6. #NYJetsCriticism 7. #QuarterbackInjury 8. #SportsTalk 9. #NFLnews 10. #FootballCritique

The National Football League (NFL)'s Super Bowl was indeed super, and set a new record with 123.4 million viewers -- second only to the Apollo 11 moon landing in 1969! Close game throughout, with some exciting plays, several standout performances (CMC, Jennings, Mahomes, Chris Jones), and an EPIC finish engineered by Pat Mahomes, AND one heckuva halftime show by Usher & crew. Usher may be the biggest winner of all with his 13-minute halftime SHOW, and all the pre- and post-game media exposure. Absolutely brilliant play by Usher to leverage this exposure to promote his new album and tour. Now that's effective, strategic, awesome advertising, y'all! Front Office Sports' $52.5 million value estimate is way too low. :30 spots were selling for $7 MM (estimated) 13 minutes of Super Bowl airtime value = $182 MM (estimated based on above) PLUS all the pre- & post-game worldwide media coverage PLUS a deeper partnership with Apple for Usher - will deliver a lot of $$$$ via Apple Music downloads, additional ticket sales, and more It's likely closer to $250 MM worth of exposure for Usher, and if he & his team do a good job on the backend a lot more. Dan Runcie, what do you think the real value is for Usher here? Oh, and in case you forgot, Atlanta Influences Everything #ATL #ATLcreators #UsherRaymond

Theory of the day: the NFL-ification of network television is admittedly the result of very weak competition from network non-scripted (reality and game shows), but it may be something else. In addition to watching an entertaining drama without a determined outcome, I believe it may reflect the increasing desire of Americans to find something that brings us together as our politics and culture pull us apart. In addition to cheering for the local team, viewers can share an experience of pulling for athletes without having to be blue or red. The 2024 election may give us a sense of how strong that impulse may be among those who will not be attending rallies from either side. In the end, could it be sports that provides us the common ground we need to continue to function as an open society?

For anyone working with Wi-Fi, it is always interesting to see high density Wi-Fi performance in action, especially in stadiums. Extreme Networks dominating the NFL stadium Wi-Fi, seeing the stats every week is really insightfull. Extreme Networks

Scott O'Neil, one of the most innovative executives in the entertainment and sports industries, discusses some of the principles he lives by and how he and his wife are instilling those values in their daughters on the latest episode of The Road to Why. Listen and subscribe: https://bit.ly/3NpiLMb.