NewsWhip’s Post

Today, we’re exploring the do's and don’ts of social media. There’s a wealth of information available about what you should and shouldn’t do, but ultimately, you need to experiment to find what works best for your business. Here are some key guidelines to keep in mind: Do: ✅ Engage with your audience ✅ Have fun with it ✅ Be consistent Don't: ❌ Post irrelevant content ❌ Ignore your interactions ❌ Post too much

As pipelines for organic audience growth tighten, it's crucial to navigate the changing landscape. Here are key takeaways from a recent article by Sam Cholke Cholke at the Institute for Nonprofit News: 🔳 Strategic Audience Focus: Understand your audience! Start with the fundamental question - "Who is this for?" Strengthen relationships with specific constituencies through surveys. 🔳Diversify Platforms: Beyond social media, explore platforms like Apple News, Microsoft Start, and SmartNews for targeted audience engagement. 🔳Build Lasting Relationships: Be upfront about your desire for long-term connections. Tools like OptinMonster can help, making audience acquisition a seamless background process. 🔳Strategies for Growth: Invest in experimentation. Explore lead-gen campaigns, leverage ad credit programs, and justify resource spending with effective tactics. 🔳Data-Driven Insights: Navigate diffuse audience data cleverly. Look beyond surface-level metrics, as exemplified by Science Friday's deep dive into touchpoints for meaningful engagement. 🔳Challenges & Opportunities: In 2024, growth is harder but building a sustainable audience is the key. Stay ahead by adapting and investing wisely. Ready to embrace the evolving dynamics of media growth? Read the full article by Sam Cholke at INN: https://lnkd.in/gG7573WY #MediaInsights #AudienceEngagement #NewsInnovation

If you want to start activating on the trends and moments that matter to your audience, you need to introduce a social media newsroom.  A social media newsroom is a framework for identifying and approaching trending topics on social and within the culture at large. To put it simply, it’s a way to break down what’s happening in the wild world of social for those who are not chronically online.  We created this guide (plus two helpful templates) to help you launch your organization’s newsroom. Download it today, and get your organization moving at the speed of social.

Media publishers are going full throttle in The Social Era. Here’s everything you need to know to win: - 📺 Discover which markets are most profitable for media companies -👥 Uncover untapped opportunities with audience insights -🚀 See how long-form content is making a comeback -📊 Leveage the power of influencers in mainstream media Get the social playbook now 👉 https://lnkd.in/gb4S_tfC #socialvideo #mediaindustry #creatormarketing

Really interesting insights and some surprises in our most recent report! Check it out!

I'll often hear from social media publishers (whether it's newsrooms or local government) this question: How can I drive more social media traffic back to my site? To really tackle this question effectively: The entire discussion should begin with your content. What's resonating with your audience, and what's falling flat? You need to be able to quickly and effectively identify these two areas. The good thing, is that Social News Desk can help you quickly find out how your audience is engaging with your content. Find out how we can quickly give you these insights with our Search and Listen feature. #SocialMedia #socialmediamarketing

I feel like the Terminator right now. I just completed hosting the 350th session of my presentation called: "Making Research Relevant for PR Pros." I wrote it 10 years ago and have changed it dozens & dozens of times to keep up with an ongoing changing media, analyst, influencer and social landscape. I started this to help PR professionals develop and distribute strong survey results - it includes tons of advice, examples of mistakes, updates on survey-friendly media, and how to maximize the usage of the findings. PS - I'll be back