NewsWhip’s Post

Our Brand Crisis Report looking at 2024 Year to Date is live, and free to download from our website (well, a price of one email address.) The Report leverages NewsWhip's unique and granular data on media and public interest and zooms into four different crisis areas distinctive to 2024: (i) food inflation, (ii) technology trust - particularly AI and hacks, (iii) product issues, and (iv) lawsuits. Some key takeaways: 🍔 Although rising food prices are not unique to 2024, there is growing public interest in how they are handled, and with what executives at major food brands have to say regarding the issue. 🤖 Concerns over the future of artificial intelligence are not going anywhere, whether they are voiced from the general public or from within the industry itself. 🛩 Several brands have faced reputation issues due to their products. This is shown in Target’s wavering decision over Pride merchandise, and in Boeing’s ongoing safety issues that have resulted in long-term coverage. 👨⚖️ Lawsuits also have the power to make a reputational impact on brands. In some cases the lawsuits themselves can drive attention, and in others the lawsuit can be amplified by other controversial issues surrounding the brand, such as Ticketmaster. 📲 TikTok continues to be a major platform for brand criticism to spread, and in many cases, like with Chipotle, it’s the principle driver of those conversations. If you'd like to speak to us about how to stay well ahead of - and predict! - all of these landscape issues and reputation headwinds, let me know. https://lnkd.in/embpr7kd

The Science Behind Promotional Products: How They Influence Consumer Behavior In the vast and competitive landscape of marketing, businesses are constantly seeking innovative ways to grab the attention of potential customers and leave a lasting impression. One effective strategy that has stood the test of time is the use of promotional products. From branded pens to custom T-shirts, these tangible items not only serve a practical purpose but also play a pivotal role in influencing consumer behavior. In this blog post, we'll delve into the science behind promotional products and explore how they leave a lasting impact on consumers. POST: https://bit.ly/47yJM7C #promotionalproducts #merch #brand

Great Forbes article, link in Comments! Jane Wakely, chief consumer and marketing officer at PepsiCo, emphasizes the importance of creative effectiveness in driving performance and growth. She notes that emotionally resonant advertising, supported by system 1 neuroscience, is crucial for both short-term sales and long-term brand impact. Jane also highlights how effective ad testing and strategic partnerships can enhance creative execution, using PepsiCo's Lay’s "No Lay’s. No Game." campaign as a successful example.

This report is a lookback at the brand reputation issues that have not only seized attention this year, but have had a lasting impact. What's in the report: 📌 How the Bud Light partnership was covered by the media 📌 How much different reputation threats resonated with the public 📌 The timing and impact of various product recalls in 2023 📌 The biggest operational reputation impact of 2023

Why are certain brands more influential than others? Why do brands have different perceptions of value? How do consumers interact with brands? Watch here:

This is every brand manager's nightmare. The fraudsters are as intelligent, if not more intelligent, than brands these days. They develop strong brand knowledge, consumer intelligence, and distribution channels to get these products to consumers. They also prefer better value while leveraging your brand equity. They ruin your brand promise and mar the consumer experience. Businesses should be particular about brand protection. This should be part of the brand's defence strategy. The holiday season is always a peak period for brands, as consumer buying patterns show high demand for brand offerings that facilitate the festivities. This is also a good time for the producers of counterfeits, as consumers with low information awareness about the brand or are more rational due to their low purchasing power and are in search of the lowest price for the highest value may fall victim to this menace. Kudos to National Agency for Food and Drug Administration and Control (NAFDAC) for this. I think more of these should be supported. The team at Aimone Company has put together an article to help brand managers protect their brands this holiday. Read now via: https://lnkd.in/dWFx7KJ9 Video source: TVC COMMUNICATIONS #brandprotection #brandmanagement #brandidentity #counterfeiting #marketing #brandstrategy

Why Your Brand Should Take A Stand: Lessons From Alcohol Giant Diageo We wondered how a giant corporation unifies all this under one big branding umbrella. For that matter, how does any company—large or small—pull itself together to create a strong brand out of many moving parts, places and people? One way involves brand values. Once a company defines its core values, it’s easier to unify behind social issues and commitments. Which in turn makes it easier for others to decide if they want to get behind the company. Taking a stand helps employees, stakeholders and customers make up their minds about a company. And they will, whether it declares itself or not. So it’s easier for everyone—and maybe more profitable—when companies stand the ground of their choosing. More inspiration here from stand-out brands who took a stand: https://lnkd.in/gTbsn3HY #brandawareness #brandculture #brandidentity #brandposition #brandstrategy #brandvalues #branding #diversity #messaging #socialsustainability #strategy #sustainability #targetaudience #targetmarket

High x Low

One of the fastest ways to build equity in the marketplace as a new brand is focus on the sum of the parts. You see this with small unknown brands a lot. Drinks brands heroing the amazing ingredients. Cool but unknown backpack brands focusing on the well-known materials. Breaking an offer into easily understood parts helps the brand build equity.

Unveiling the Secret Sauce: Lesser-Known Marketing Techniques That Worked Subliminally Ever wondered about the covert strategies that propelled brands to iconic status? Dive into the realm of lesser-known marketing techniques, where subtlety reigns supreme. One such technique is "anchoring," where brands strategically present a high-priced item first to create a reference point for subsequent offerings, making them appear more affordable. Take Starbucks, for instance, who introduced the 400₹ "tall" coffee before unveiling larger sizes, effectively anchoring consumer expectations. Another gem is "mere exposure effect," capitalizing on the principle that familiarity breeds preference. Brands like Coca-Cola have mastered this by subtly integrating their logo into movies and TV shows, ensuring their presence lingers in the subconscious long after the screen fades to black. These clandestine tactics might fly under the radar, but their impact on consumer behavior is undeniable. Let's decode the mysteries behind successful branding together! #MarketingSecrets #BrandStrategies #SubliminalInfluence