Stand-up comedian, actor and activist Eddie Izzard spoke to Justin Pearse at MAD//FEST LONDON 2024, giving her views and stories on the importance of social media, how adversity can and should be overcome, as well as how advertisers should approach LGBTQ in advertising.
Read what she had to say about these talking points and more via the link in the comments.
Leading high-impact Innovation and Experience Strategy |
Creating change for agencies, brands and businesses by focusing on the people at the heart of the story
By now, brands know that slapping a rainbow on their logo during Pride Month isn’t enough to show support for LGBTQ audiences.
But has rainbow capitalism evolved? In this blog, we explore a new phenomenon that has taken over queer-focused marketing: the commoditization of drag queens.
Tap the link below to read more, and let us know in the comments: do you think drag-washing will become the next performative marketing phenomenon?
https://lnkd.in/gK8d7-5m#BoomboxMarketing#Marketing#Pride#PrideMarketing
Navigating social media can be a challenge, but it is crucial for advertisers to prioritize the safety & well-being of LGBTQ people. Implementing technologies & strategies can help brands make informed decisions about where & when to display their ads. https://hubs.li/Q01Z96FC0
Have you subscribed to our monthly newsletter yet? Join our mailing list to read about upcoming events like our LGBTQ Report Briefing, legislative news, and more. Our September newsletter is here, so sign up today!
#mcsw#newsletter#subscribe#icymi
Pink Media is targeted on Twitter (now called "X") and de-platformed for being exceptionally good at community building. Through their network of profiles they garnered an international audience, and built a loyal community based on authenticity and relevance. On the business collaboration side of things, the article shows how they also developed campaigns that generated many millions of views for their clients, making tremendous impact even with incredibly modest promotional budgets.
"However, we realize that during this divisive and politically-charged year, we may have gotten too good in our reach and exposure on a platform that is owned by an individual who has made clear he would like to suppress these same LGBTQ voices. It might also be time to accept the fact that in this era of emboldened autocrats and big-tech kings, we’ll have to be even more creative in how we continue keep our voices alive and at the forefront now and over the next few years.
In the meantime, if you can, feel free to let our LGBTQ community know what has happened, share this far and wide, especially on X, where we know a lot of the LGBTQ community may be wondering what has happened to the #ILoveGay network and perhaps thinking they may be next."
This is a chilling example of the intended impact of programs like "Project 2025" where the goal is silencing LGBTQ voices and community. This puts folks doing work in media, social and reproduct.ive justice, s. xuality education, wellness, and pleasure right there on the front lines of freedom of speech and access to information.
This was never about "protecting youngsters". Remember this next time someone wants to claim "free market capitalism" only cares about money and merit.
President @ Pink Media | Marketing Communications, New Media
X (formerly Twitter) Bans Pink Media & #ILoveGay Network, suppressing over 1 Million LGBTQ Voices. Who’s Next?
From a business angle, we were hesitant to report this and put out a statement, in hopes that we would be able to recover our 250 profiles on X from what they are calling a ‘permanent suspension.’ But since the morning of July 4th, 2024, when our entire network of profiles was taken down, we’ve received numerous emails, DMs and texts from LGBTQ folks from around the world asking us what has happened.
https://lnkd.in/e7FYGmh5
Exciting news, PinkNews is now on WhatsApp!
Simply tap the link below or scan the QR code in the comments and expect more news and information from us to join our new channel to stay informed and keep up with the latest LGBTQ news and stories every day. ✨
#LGBTQnews#WhatsApp
PinkNews is making it even easier to keep up with the big news stories every day. WhatsApp channels let you get the big headlines sent directly to your phone, without the worry of spam links or comments from other people in the channel.
With more people turning away from traditional social media platforms but using WhatsApp every day, Channels are a great way to connect with your audience directly.
#PinkNews#WhatsApp#NewsPublishing#CommunityEngagement
Exciting news, PinkNews is now on WhatsApp!
Simply tap the link below or scan the QR code in the comments and expect more news and information from us to join our new channel to stay informed and keep up with the latest LGBTQ news and stories every day. ✨
#LGBTQnews#WhatsApp
Despite what recent controversies would have you believe, a majority of the general population are not just comfortable, but actively support LGBTQ representation in ads and media. Check the article for some good stats from a recent study that took place in June.
Here's one:
➡ 77% of the general population are comfortable with gay and lesbian representation in ads, while just 22% are not comfortable.
#marketing#advertising#media
https://newdigitalage.co/media-pride/eddie-izzard-if-theres-something-you-dont-like-doing-and-you-need-to-do-it/