Speaking at MAD//FEST LONDON 2024, Lydia Oakes, MD, Bluestripe Group, and Justin Reid, Media Director EMEA, Tripadvisor, provide insights into navigating B2B PR in marketing and advertising. Read what they had to say on stage via the link in the comments.
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Not a single guest showed up to a VIP dinner we hosted in LA. Two months later, we returned to LA and achieved 100% attendance for the some kind of event. On July 30, we'll share the practical strategies we used to make that happen. Register: https://lnkd.in/gkmJ6x8j #eventledgrowth #eventmarketing #b2bevents #b2bmarketing #marketingstrategy
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On this grey Thursday morning, we're reminiscing about one of our favourite evenings of the year so far... 💭 Back in September, we brought together some of the UK's most innovative B2B marketplaces for an evening of insightful presentations about the importance of trust and reputation for their businesses – accompanied, of course, with delicious drinks and snacks. 🥂 It was the first step towards building a network of likeminded B2B marketplace professionals who want to share their expertise and learn from others. 🤝 Check out the video to relive the event. 👇 #B2BMarketplaces #B2BMarketplace #Event #Video #Networking
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Global Head of Events and Marketing Leader: Head of Events at: Airtable, AWS Training & Certification and SoftBank Vision Fund | @Google Marketing Lead | Author, The Art of Event Planning | Speaker, Advisor, Board Member
It's more important than ever these days to maximize the ROI you get from planning events. Join me and some industry luminaries on November 9th to share strategies for maximizing the impact of your events! Bizzabo
I'm so looking forward to this conversation! Save the Date and join me on November 9 at 2 p.m. ET for a hosted webinar by Bizzabo on a deep dive into the new era of B2B conferences and ways to maximize your post-event impact. 🚀 I'm sure I will learn a thing or two myself from such seasoned marketing professionals such as Anthony Kennada and Gianna Gaudini. You can RSVP now at https://lnkd.in/eXRz-F8q 🌟
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Good morning all you August workers... Yes, we're cross about not being on a beach, but will that stop us being motivated and dynamic? Possibly 😎 Anyway - Sarah Piper and Abi Young have put together a survey that allows us to pool our clients ICP's, plans for Trade Shows in Europe, and some other vital information. We plan to use this information to curate more relevant events, target our contact data more effectively, and explore those elusive Trade Show Pavilions just a little more efficiently moving forward. If you're a SaaS vendor or Agency in our ecosystem please do complete the link in comments - it'll take 5 mins #saasmarketing #icp #events #tradeshowmarketing
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Founder of TicketHype and 3twelve | Doubling ticket sales for festivals and events | Brand, social, email and ads
If I was a festival or event founder, here's how I'd approach increasing my ticket sales: 1 - Assess my existing strategy 2 - Identify what's worked and where I can improve 3 - Develop a plan based on my findings The result? ⬆️ An analytical view of what's been done to date ⬆️ Putting a stop to tactics that aren't working and building on what has ⬆️ A data-backed strategy rather than guesswork If you’d like to learn more about how we’ve helped events brands double their ticket sales using a proven process, book a 20-minute Ticket Sales Audit with me and let's discuss how we can unlock the same results for you. A link to book is in the comments 👇
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Kicking off the 12th edition of the Main Insight Event Benelux! 🚀 This long-anticipated annual event is held at the Hilton The Hague and is specially organized for our close-knit community of C-level professionals from the Benelux region to collaborate, share knowledge, and expand their networks 🌐 We started off with an inspiring keynote by Shimon Ben Ayoun from SPOTONVISION, in which he shared his perspective on how to redefine B2B growth: "The most urgent strategy in B2B today is focusing your time and money on the accounts that are most likely to buy. This is where account based marketing comes into play. ” Shimon explained three key aspects of ABM, starting with prioritizing high value accounts, as 20% of the customers make 80% of the revenue. So, how do you focus on this 20%? To start off, you can use the FIRE to score and rank accounts: 🔷 Fit (Accounts in your ICP) 🔷 Intent (Interest in your products and/or competitors) 🔷 Relationship (Content and history with the account) 🔷 Engagement (Time spent with your company) Thanks, Shimon, for these valuable insights! 🙌 Stay connected for more coming your way shortly! 💡
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How to redefine B2B growth 😊
Kicking off the 12th edition of the Main Insight Event Benelux! 🚀 This long-anticipated annual event is held at the Hilton The Hague and is specially organized for our close-knit community of C-level professionals from the Benelux region to collaborate, share knowledge, and expand their networks 🌐 We started off with an inspiring keynote by Shimon Ben Ayoun from SPOTONVISION, in which he shared his perspective on how to redefine B2B growth: "The most urgent strategy in B2B today is focusing your time and money on the accounts that are most likely to buy. This is where account based marketing comes into play. ” Shimon explained three key aspects of ABM, starting with prioritizing high value accounts, as 20% of the customers make 80% of the revenue. So, how do you focus on this 20%? To start off, you can use the FIRE to score and rank accounts: 🔷 Fit (Accounts in your ICP) 🔷 Intent (Interest in your products and/or competitors) 🔷 Relationship (Content and history with the account) 🔷 Engagement (Time spent with your company) Thanks, Shimon, for these valuable insights! 🙌 Stay connected for more coming your way shortly! 💡
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CEO, Snöball - I help event marketers get the “right” people in the room with peer-to-peer referrals
📈 NEW RESEARCH ALERT!! Have You Seen the Stats? Be on the lookout this week! We're launching our/THE first ever Peer-to-Peer Event Referral Marketing 2024 Benchmark Report. 31.7% of Peer-to-Peer Event marketing activities produce a conversion for events! There’s a huge underlying opportunity for event planners to mobilize their event advocates. And we have the data and stats to back it up. #eventmarketing #eventprofs #p2pmarketing #referralmarketing
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✈️ Oliver Lucas is on his way to the first global Commerce Summit in Miami organized by commercetools. 😀 Let´s discuss news and trends with global brands and e-commerce experts! 🎤 On Wednesday, April 16, 2024 at 1:50pm Oliver discusses the similarities and differences between #B2C and #B2B with Gireesh ⛁ ⛁ Sahukar, Jeff Amash and Mark Prickett. What can B2B brands learn from B2C - and vice versa? 😎 Will you be there in Miami? We look forward to meeting you! #CommerceSummit #GlobalTrends #Mission TOP 5 | Deutschlands größte Digital-Offensive
https://newdigitalage.co/strategy/getting-pr-right-in-the-mad-world-of-marketing-and-advertising/