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BROADCAST TODAY: 'C4 could access £75m credit facility as revenue drops' ARTICLE: Addressing the Commons culture, media and sport committee, Mahon also disclosed that C4’s revenue is expected to tumble around 9% in 2023.  Mahon said the PSB is likely to consider its options around the overdraft at the same time as it sets out its plans for establishing in-house production, though that process will be “super slow”.  “We are in what I would probably call market shock territory. This level of market fall has only been deeper in the 2008 recession. I imagine through the next year we will look at how we use that debt facility, that would be normal course of business for us,” she said.  Mahon characterized C4’s fiscal 2023 as a “tougher year”. The broadcaster expects revenues to be down nearly 10% and it will incur a deficit this year. “We all expected a hard year but we haven’t seen the expected recovery in H2 or Q4; I think we’ll find revenues down about 8 or 9% in the year,” she explained. “If we break that down, we’ll see that the linear ad market is shrinking and the digital advertising market is growing…as a result, our performance will be affected and we will have a deficit this year.”  Mahon appeared at the hearing with C4 chair Ian Cheshire to answer a wide array of questions on the company’s finances and its strategy beyond 2025. These included, among other topics, the furnishings of C4’s offices.   Green further quizzed the pair about the company’s reliance on income from advertising and how it may diversify its revenue streams, with Mahon revealing that 58% of C4’s income will be from linear advertising, but pointing to the digital advertising revenues as a “big growth market”.  She noted that C4 management will look at further diversification in line with changes in the media bill that enable it to make and own a portion of its own content, which the media bill has not capped.  Cheshire added that the potential for in-house production “opens up” the possibility for partnerships, including international collaborations.   He said: “The new potential element which we’re not at a point that we can factor into any plans – is the potential for in-house production and that opens up a different angle and the possibility of other partnerships, and potentially international partnerships.” Mahon reiterated that if C4 opts for in-house production, it will be done in a slow and considered manner, but that the PSB is still waiting for the media bill to pass through parliament before any decisions are made.   “It is important that should we go into in-house production, we do it in a measured and controlled way so that we don't have a market shock impact,” she said.  “The independent sector is very important to us and has always been an integral part to C4 and we don’t want to damage the market there, so doing it at the right considered pace is absolutely key.”  https://lnkd.in/eQyJK8pd  

Remarkable multi channel real world digital audio sample rate conversion done right. A interesting case study.

Just start. That's my big takeaway after immersing myself in countless interviews and connecting with entrepreneurs, content creators, and industry peers. No one has all the answers right from the start, and that's what makes the journey exciting. You learn as you go, not before taking the first step. This principle rings true in Adam White's journey with Front Office Sports Adam, I find myself reading your newsletter almost daily, thanks to your bold start.

With 2024 just around the corner, our Associate Performance Director, 🏟Benji H., has two main predictions for what the new year will bring for digital marketing. 💭 1️⃣Google’s Search Generative Experience (#SGE) is going to impact how search results appear every day. It's looking like ads will appear at the top of search results, with only a few organic pages making it onto page 1. 🤯 2️⃣Social media advertising campaigns will shift from focusing on targeting the right audience to testing creative assets. Now that we've mastered targeting different audiences, the real point of difference will be the creative, and which assets perform better than others. 🧑🎨 Whether you work with an agency or manage your own digital marketing, we'd love to hear your predictions for 2024. Drop a comment below!

Get ready! 2024 will see the launch of new services, to new customers, from ADCL. If you would like to be the first to know about our plans, please pop over to the website (link's in my profile) and register on our mailing list. No spam. Promise. Exciting times ahead! #beready #businesssuccess #leadershipdevelopment #managementconsulting

No two markets are the same. The most effective media plans recognize the uniqueness of individual markets and incorporate the platforms that reflect the characteristics of the market and do the best job of capturing its audience. Tim touches on this and more in the latest episode of Local Edge. #localmedia #BlueNoiseStudios #LocalEdge #MediaManifesto #AdCanada