USA and car subscription: An inside look at the challenges and opportunities 🎯
The USA is a fast-growing car subscription market. Let's have a look at four major market developments in the past year, split into a small two-chapter series over the next few days. First off, Economic and political events have had a significant impact on the US car market this past year.
1️⃣ Growing interest rates are discouraging customers
Interest rates for car loans in the United States continued their upward trend in 2023. Between 2019 and December 2021, the interest rate on five-year car loans in the U.S. experienced a decline, hitting a low of 3.85 percent. However, the following months/years saw a sharp rise, with rates climbing to 7.5 percent by September 2023. Concurrently, the average size of new car loans and leases in the U.S. has been on the rise over the past few years, amplifying the financial strain of borrowing.📈
High interest rates, along with the high price tag have made for a poor buying climate. While the increase seems to have slowed, if interest rates do not decline, this would mean consumers are holding onto their cars longer. That would result in mounting inventory at dealerships.
2️⃣ UAW strike has unforeseeable consequences
The 2023 United Auto Workers strike was a labor strike involving automobile workers in the labor union United Auto Workers (UAW) and the three unionized automakers in the United States – Ford Motor Company, General Motors, and Stellantis. These three automakers' factories combined employ about 145,000 UAW members and produce about 50 percent of the vehicles manufactured annually in the US, accounting for 1.5 percent of the US GDP.
The strike was suspended at the end of October as the automakers reached tentative deals that largely matched the #UAW demands. The long-term effects of this strike are yet to be seen but should make for unforeseen challenges in 2024.
To meet the workers' new salary demands, the cost will likely fall back on car buyers due to higher costs for components. This will ultimately result in elevated new car prices. Car subscriptions will help consumers avoid this risk by offering a short-term fixed payment plan.
Look out for part two later this week!
#carsubscription #review #dealership #automotive
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