New Engen, Inc.’s Post

🚀 Exciting News Alert! 🚀 "Meta could launch Threads ads this year" - A thrilling headline, isn't it? Get ready, folks! The digital marketing landscape is about to experience another significant transformation. Rumour has it that Meta (formerly Facebook) is set to introduce advertisements on Threads this year. This could mean a whole new world of opportunities for businesses and marketers alike. Imagine having another platform to reach out to your target audience, promote your brand, and drive engagement! Are you as excited as we are? How do you think this will impact your marketing strategy? Let's get the conversation started! Stay tuned for more updates and let's navigate the ever-evolving digital world together. 💼🌐 #Meta #Threads #DigitalMarketing #Advertising #BusinessStrategy

Meta announced a string of updates to its Advantage and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage creative optimizations. Advantage is a type of Meta advertising campaign designed to target specific audiences based on their behaviors and interests. #MaverickDigitals #Meta #MetaUpdates #MetaShopping #MetaAd #AdCampaigns #Growth #DigitalMarketing  #ecommerceexpert #ecommercegrowth #smartgoals #businessdevelopment #pushingboundaries #digitalsolutions #socialemediamarketing #growbusinessonline #seoranking #digitalstrategy #business #boostyourbusiness #boostyoursales #onlineadvertising

We generated 10x ROI for eCommerce brand only with Meta (Facebook Instagram) If you are still running ads for your brand the old way, it won't work anymore. Meta has released Performance 5 update last year which simply emphasizes on simple account structure and more "high quality" creatives. For this brand, we firstly, fixed the website. A good-looking, professional minimalistic website generates trust and increases the conversion rate. Before actually launching the ads we had our detailed research on different audiences, their needs and pain points. We played on creatives. We created simple yet highly engaging creatives for different audience segments. Now we scaled the campaigns based on winning creatives and continued our testing with more new creatives. The campaigns started picking up slowly and we kept on scaling it. #facebookadscampaign #adsexpert #facebookads #facebookadsexpert #adsexpert #metaadvertising

🔍 Decoding Success with Meta Ad Library: A Glimpse into Digital Strategies 📊 Ever wished you could peek behind the scenes of your competitors' ad magic? Enter Meta Ad Library, the lens that unravels the advertising symphony on Meta's dynamic platforms – Facebook, Instagram, and Messenger. 📢 🧐 1. Your Rivals, Under the Spotlight: Knowledge is power. Explore your competitors' ad playbook and unravel the secrets of their targeting prowess. Illuminate your path to success with insights that elevate your ads and fuel your competitiveness. 🔍 2. The Metrics That Matter: It's not just about the show; it's about the numbers. Dive into Meta Ad Library to gauge the performance of your ads. Understand how your audience responds – the views, clicks, and actions. Every data point is a gem guiding you towards optimization. 🌐 3. Mapping the Meta Terrain: In a digital world teeming with options, understanding what resonates is key. Meta Ad Library unveils trends, showcasing ad types that shine and those that fade. Make informed decisions, ensuring your ads stay relevant and impactful. Navigate the digital realm with Meta Ad Library, your beacon to data-driven insights and a sharper ad strategy. #MetaAdLibrary #DigitalMarketingInsights #CompetitiveEdge #CampaignOptimization #DataAnalytics #AdvertisingStrategies

Just stumbled across some game-changing updates from Meta! ⛳ They've introduced new tools in their Advantage Shopping Campaigns, making it easier for marketers like us to pinpoint high-value consumers who haven't made a purchase yet. Imagine, being able to dive deep into who your audience really is, and crafting campaigns that speak directly to them. 🎯This is not just about reaching more people; it's about reaching the right people. With these insights, we can tweak our strategies to ensure our ads are seen by those most interested, making every dollar count. 💡👀 Whether you're a small business owner trying to make a mark or a seasoned marketer aiming for precision, this update could be the breakthrough we've been waiting for. Let's make those campaigns count! #DigitalMarketing #MetaUpdates #TargetingPrecision

The year 2023 was marked by significant transformations. After spending a decade at MediaMath it underwent a metamorphosis, culminating in its cessation mid-year (before its eventual resurrection). I extend my heartfelt gratitude to all who stood by me during this period and reached out; the influx of over a thousand messages within the initial weeks was overwhelming. Taking advantage of this juncture, I opted for an extended hiatus, redirecting my focus towards family and well-being. This interlude provided ample opportunity for reflection upon the passage of time and the invaluable lessons gleaned. Our household welcomed a furry addition with the adoption of a second dog, fostering moments of joy and togetherness. Meanwhile, our daughter embarked on her scholastic journey, a significant milestone accompanied by its own set of adjustments, yet she navigates it with admirable grace. My deepest gratitude extends to my partner, Silke Grauenhorst. Over the past decade, she has been more than just a companion; at times, she has been the sole voice of reason amidst the tumultuous highs and lows. Having spent considerable time entrenched in the independent ad tech sphere, I found myself weary of contending against industry titans, questioning the sustainability, commercial viability of independent ad tech and intrinsic right to flourish amidst a landscape where innovation often risks absorption or marginalization by larger conglomerates . Seeking clarity, I engaged in dialogues with luminaries across the ad tech spectrum — executives, consultants and agency heads alike. Through this process, I gradually regained confidence in the resilience of independent ad tech. Michael Lamb emerged as a pivotal guiding force, generously sharing insights gleaned from his role at the esteemed RTB House, a hidden global leader in ad tech from Poland. His exposition on the trajectory of their latest venture, #DSP Adlook, was particularly enlightening, boasting a repertoire of components poised for success: - Harnessing Deep Learning - Pioneering a genuine cookieless DSP - Prioritizing optimization based on #Attention metrics and brand lift studies - Committing to sustainability by minimizing carbon emissions - Spearheading proprietary tech solutions in viewability, brand safety, contextual targeting - Offering Creative Labs services spanning #display, #video, and #DCO Above all, delivering unmatched campaign performance, surpassing advertisers' KPIs. Guided by luminaries such as Daniel Surmacz and Lukasz Abgarowicz, I found my place within Adlook as the VP Sales Western Europe. Reconnecting serendipitously with my Polish heritage is nothing short of extraordinary and a celebration of identity and make me proud. Reconnecting with stalwart industry comrades — Gonzalo García, Luca Filardo, Giovanni Tricarico, Ben Tatton-Brown — has been a delight. Moreover, we are actively seeking talented individuals to join our sales and services team:

[UPDATE] Unlocking the Potential of Carousel Ads: Meta's Tips [Infographic] Using carousel advertisements on Facebook and Instagram can offer significant value as they work somewhat like Stories, letting people swipe through and see different products in one ad 1️⃣ Giving your audience choices is a great way to get them involved as they scroll. Plus, it shows off more of what your brand can do 👍 To get more out of your carousel ads, Meta has compiled an overview of essential carousel ad tips, which could help you reach more people and increase conversion rates 📈 Check it out here ➡️ https://ow.ly/X12150PNCKn #digitalmarketing #metaupdates #meta #carouselads 📸 Instagram For Business

🚀 Exciting News in the World of Advertising! 🌟 Are you ready for the future of advertising? 📣 Meta Ads has just unveiled some game-changing new features that will revolutionize the way you connect with your audience. 🌐✨ Imagine having the power to send timely and personalized reminders to potential customers, keeping your brand top of mind. 🧠📅 With Meta Ads' new Reminder Ads feature, you can do just that! 🚀💼 👉 Here's how it works: Build your ad campaign as usual, but now, you have the option to set reminders for your audience. Whether it's a special promotion, product launch, or event, you can ensure your message reaches your audience at the perfect moment. 🎉📲 But that's not all! Meta Ads' Reminder Ads also come with robust analytics, allowing you to track engagement and measure the success of your campaigns. 📊📈 Ready to take your advertising to the next level? Don't miss out on this incredible opportunity. Try Meta Ads' new Reminder Ads feature today! 💪👁️🗨️ #MetaAds #ReminderAds #AdvertisingRevolution #StayTopOfMind #MarketingMagic #DigitalAdvertising #InnovationInAds

"📈 My client's meta ads campaign from July 1 to 15 was nothing short of phenomenal, driven by a strategic investment of 💰 $7500. I'm excited to share that it reached an impressive 🌍 68,668 people and generated a massive 📊 142,767 impressions. Even more exciting, it sparked 🔥 319 messaging conversations, demonstrating our ability to deeply engage with the target audience. This success is part of a larger effort, encompassing a total of 7 campaigns completed during this period. It's a testament to our client's vision and our collaborative effort in achieving exceptional results. Looking forward to building on this momentum in future campaigns! #CampaignSuccess #DigitalMarketing #LinkedInMetrics"

The launch of a new social media platform opens up exciting possibilities for brands to carve their niche, set trends, and stand out. On Meta’s latest endeavour, Threads, brands flocked to the platform, just for many to drop off as their strategy (or lack thereof) didn’t quite work out. We’ve been helping our clients navigate this relatively new space whilst also keeping our eyes peeled for other brands who are hitting (or missing) the mark. Check out which brands have caught our attention below 👇 #socialfirst #socialmediaagency #agencylife #meta #threads #socialmedianews #socialagency #newplatform #marketing #socialmediamarketing