New Engen, Inc.’s Post

"Reaching fans under the age of 40 through traditional methods is becoming increasingly challenging for brands, as they turn to digital and interactive platforms that go beyond simply watching the live game." - Sporting Nation The Growth Distillery The latest report on sports fans under 40 show that: - They crave connection-driven experiences - Most of their interactions exists outside of the live event itself, choosing to interact via digital platforms - Brands need to consider expanding outside of the traditional live event marketing campaigns - U40 sports fans spend 62% of their time with sport beyond the live coverage, presenting a broader array of opportunities as sport becomes increasingly on-demand across the entire week. If you are a brand reviewing your strategy to engage these fans, strongly consider incoporating non match day campaigns that tap into these key factors. https://lnkd.in/g5icsyrY

#SocialMediaFestival for City of Miami | Venture Miami x CROING l Creative Agency See you at the Cannes Lions International Festival of Creativity 2024 🏆📍 The City of Miami aims to attract investment, build a supportive ecosystem, promote tourism, culture, and heritage, and foster community among residents and visitors. 🎯 Insight Idea Miami's community and culture are vibrant and diverse, with 72% of the population identifying as Hispanic, 15% as African-American, and residents often speaking Spanglish. We created a comprehensive Branding strategy with a Social Media Guide to maintain organic content that remains branded. 🔥 Result Venture Miami surpassed its follower rate by 151.19% in one month, thanks to our social-first approach based on audience insights to make real connections with their target. #GenZCreativity #SocialMediaFestivalMindset #CannesLions2024 #Cannes #Content #FestivalVibes #Creative #Storytelling #FutureOfCreativity #GenZ #BrandPartnerships #EngagingContent #cityofmiami #miami #results #growth #boosting #followers

At OGS, we prioritize our connection with the media as a central element to facilitate effective communication and enhance the visibility of our brand. Through strategic partnerships with the media, we disseminate our message to a broader audience, contributing to shaping a positive perception. This approach, gradually, strengthens our brand's reputation and solidifies our credibility. 🚀 #ogscommunication #ogspublicrelations #ogs

The digital landscape rewards those who maintain a steady and consistent presence. In a world captivated by the fleeting allure of trends, it's easy to sprint, chasing immediate engagement and quick wins. However, the true victors are those who understand the value of showing up, day after day, with content that resonates and builds a loyal community. This consistent effort creates a strong brand identity, fosters trust, and cultivates an engaged audience that looks beyond the ephemeral to the enduring value you offer. #DigitalConsistency #DigitalMarketing #Fluffymojo

“The convergence of sports, lifestyle, and digital influence is creating unprecedented opportunities for our clients and reshaping the way we think about engagement and brand building” - Abraham Santos In this interview, Abe, Head of Sports and Outdoor Lifestyle at Underscore, discusses the vision for his team, the value of digital creators in sports, and more. https://lnkd.in/gfMmPcAx

7 Trends in 7 Days: Personalization becomes business critical With more content out there that ever, the modern-day sports fan expects personalization and content tailored to their interests and behaviors. Daniel Ayers highlights how sport offers shared experiences, providing connections among fans and why it is down to sport organizations to truly understand their audiences and tailor their content accordingly to maximize engagement across their digital platforms. Learn more about the 2024 Digital Trends Report here https://bit.ly/4a8OJ8O #IMGDigitalTrends #DigitalTrends #Innovation #Sportsbusiness

Multicultural marketing isn't just about inclusivity—it's a smart business strategy.💡 Ads in diverse media drive 46% higher purchase intent and 42% higher trust. By connecting authentically with diverse audiences, brands can build stronger relationships and achieve greater growth. https://lnkd.in/exfR2NJa #MRX #MarketResearch #MulticulturalMarketing #MulticulturalResearch #Insights

As some peers have been asking; “What is Cannes Lions?” Here are some facts ‘must knows’ ---> Officially called ‘Cannes Lions International Festival of Creativity' Connects members of the creative communications & advertising industry, and has done for the last 60 years. ---> Lions Awards? Agencies put forward their creative pieces to be nominated, judged and rewarded with one of the Golden Lions. A total of 30 Award categories, from Film Craft to Creative Business Transformation. ---> How long is it? A 5 day event, involving several talks, debates and live panels with world-class directors, entertainers, writers, athletes & speakers, brand & agency activation and more! … Oh and there’s a lot of Rosé - duh! ---> Who goes? Start-ups, established creative, advertising agencies and everything in between, totalling to 15,000 attendees form over 100 countries. ---> Relevant to the creator economy? Well….last year the festival brought a handful of globally recognised influencers. It was discussed that the annual festival wanted to get the creator economy more involved, hence why this week they released the ‘Creator Pass’. See you there!

Recently, I've noticed a shift in how audience perceive brands on social media. Gone are the days of perfection, People are tending towards authenticity more than ever. In a world flooded with content, authenticity is your secret weapon. People connect with real stories and genuine experiences. Share the human side of your brand. It builds trust.

Building a strong sports brand? Here are some essential tips to make your mark! 🌟🏅 1️⃣ Consistent Branding: Maintain a consistent image and message across all platforms. 🎨 2️⃣ Engage Your Audience: Connect with fans through interactive and personalized experiences. 👥💬 3️⃣ Embrace Storytelling: Share your team's or athlete's journey to create an emotional connection. 📖❤️ 4️⃣ Leverage Social Media: Utilize social platforms to amplify your reach and engagement. 📱🌐 5️⃣ Community Involvement: Be an active part of your local community to build loyalty and support. 🤝🏘️ Remember, a strong sports brand goes beyond winning games; it's about creating a legacy. #SportsBranding #MarketingStrategy #TeamLegacy