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Ever wondered what goes into a successful campaign? For the 2023 holiday season, we partnered with Mondelēz International to create the Season of Giving campaign - an omnichannel strategy to help the global snacking powerhouse break through the holiday noise. We collaborated with amazing influencers like Robert Lucas (aka @sweetimpact) to create thoughtful content and shoppable ads focused on charitable giving, holiday traditions, and recipe-sharing. 🎁🧑🏼🍳 We maximized the brand’s influencer investments through digital amplification across channels like CTV, reaching 875K consumers and driving a 99% video completion rate in the process. But the biggest payoff? $100K donated to Feeding America on behalf of the Mondelēz Season of Giving campaign. 👏 Thanks to our incredible partners at Mondelēz International and the amazing influencers who helped make this possible. Check out the case study linked in the comments below! #InfluencerMarketing #SeasonOfGiving #AcornInfluence #Mondelēz #HolidayCampaign #MarketingSuccess
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👉 Check out the full case study here: https://acorninfluence.com/mondelez-season-of-giving/