New Balance’s Post

PepsiCo is a global brand. Former CEO, Indra Nooyi, once said... "Marketing is not just about selling products; it's about creating a sense of belonging. Build a community around your brand and foster meaningful connections with your audience." Takeaway - Cultivate a sense of belonging among your audience by creating inclusive communities around your brand. Encourage engagement and dialogue to strengthen connections.

In my conversations with brand leaders, I'm encouraged to hear that companies are recognizing that it's important to invest more in brand awareness, and cannot just grind their gears at the bottom of the funnel. At the same time it's critical to have a strategy to ensure that brand dollars are accountable. How are you thinking about your brand media investments?

At a pivotal moment for marketing leaders, we brought together top CMOs across industries to share their takes on: - Performance vs. brand marketing - How to have the CEO’s ear - The skill gaps they lose sleep over - Finding the right agency match Read what our CMO panel had to say, then let us know what you think in the comments.

In this article, Mark applauds the success of Bluey and Bunnings co-branding, highlighting the 'Hammerbarn' collaboration. Emphasising the strategic use of distinctive brand codes, Mark praises the playful approach in challenging consumers to unravel them and advocates occasional experimentation with brand codes to engage consumers, reinforce familiarity, and promote brand salience. Read the full article here: https://ow.ly/sjhy50QF7PV PS - if you want to know how to ace your brand codes, the next intake of the Mini MBA in Brand Management is starting on the 16 April. Don't say we never told you... 😉 https://ow.ly/hhH550QF7ST

Sector-based monitoring is essential for brand building, but determining where to start can be challenging. Companies can begin by monitoring mentions of their #brand, #leadership, and products. Tracking sentiment and coverage distribution is important for gauging public perception. Additionally, analyzing the effectiveness of sponsorships and branding efforts can help allocate resources wisely. #Automotive manufacturing and sales are global businesses that have a direct effect on the lives of consumers every day. The reasons for monitoring are clear: it enables companies to closely observe their corporate reputation, stay updated on competitors' activities, and stay connected with consumer preferences. Read about this and more in our latest blog: https://lnkd.in/dmqr44ai #Publicrelations #communications

For the last few months we've been sharing this deck with clients and friends and it has led to some incredible conversations. It's obvious to everyone that branding is fundamentally changing (because culture is fundamentally changing) and we set out to define some of those changes and learn from the brands that are leading the way. We call them "Emergent Brands" and they come in all shapes and sizes. If you work in brand, marketing or a culture-focused business of any kind, I think you will find this interesting. Would love to hear comments/thoughts/fears/excitement about it.

Arria https://www.arriaping.com and Domino's What a #team #nlg #ai and #generativeai 100% Trusted, Accurate, Actionable and Insightful instantly every time. Enjoy my stories about Life and Business at peternathan. substack.com❤️

AGMC's recent mall campaign was a masterclass in intrigue and engagement, stripping away the branding of a car to spark wild guesses and ignite the need to explore. Here's a breakdown of their brilliant strategy: The Hook: Mystery in the Mall: Placing a brandless car in a public space like a mall is unexpected and attention-grabbing. It disrupts the usual shopping flow and throws down a challenge: "What is this vehicle?". Outdoor Amplification: Using outdoor ads around the mall with clues or suggestive messages like "Unmask the Mystery" or "Can you guess who's hiding?" further piques curiosity and extends the campaign beyond the car itself. Social Media Buzz: Hashtags and Challenges: Create a campaign hashtags and encourage social media users to share their guesses and theories. This generates organic content and discussion, amplifying the reach and excitement. Influencer Collaborations: Partner with car enthusiasts and local influencers to add a voice of authority and excitement to the guessing game. Their posts and stories can draw in new audiences and keep the conversation going. The Reveal: Building Anticipation: Let the guessing game run for a few days, allowing anticipation to build and speculation to reach a fever pitch. The Grand Unveiling: Finally, reveal the car's brand and model in a grand social media post or event. This moment of payoff should be exciting, rewarding those who participated and informing those who were curious. Benefits: Brand Recognition: This unique campaign generates significant buzz, putting AGMC and the car at the forefront of people's minds. Positive Brand Image: The playful and interactive approach creates a positive association with the brand, showcasing their innovative spirit and connection with their audience. Targeted Reach: Outdoor and social media marketing allows AGMC to reach their ideal customer base and generate qualified leads. So, why was this campaign brilliant? It taps into basic human curiosity, the thrill of a puzzle, and the power of social media. By stripping away the familiar, AGMC forced people to engage with the car in a new way, creating a memorable and impactful brand experience. This is marketing that goes beyond selling cars; it's about creating a community and a conversation around the AGMC brand. BRAVO AGMC and team behind.