NBCUniversal’s Post

'Global brands are waking up to the power of culture for impact but are paralysed by the fear of getting it wrong. One slip-up and the damage is done in full view of a global audience. Yet at the same time, there is ever- growing pressure to take a stand – audiences want to see consistency and commitment. They are tired of inauthenticity and will stop at nothing to cancel it.' Want to read more? Explore our in-depth article, "Understanding the double-edged sword of culture and polarisation," by clicking the link below. This article is part of a series of articles in the WARC Guide to Creating Cultural Advantage. Read the full guide here: https://lnkd.in/g9yet4M7 #CulturalUnderstanding #BrandImpact #Polarisation #CulturalInsights #MeaningfulEngagement #Culture Rica Facundo Paola van Cappellen Melanie Chevalier(she/elle/sie/她/ella)

It is essential to understand the culture of the markets you wish to penetrate.

Ever wondered why, despite widespread DEI initiatives, many companies still fall short in meaningful change? Dive into my latest essay where I explore the entertainment industry's approach to diversity and uncover the pitfalls of 'checkbox diversity.' From Amazon's diversity guidelines to the challenges of genuine inclusion, I break down how numbers-driven strategies can often miss the mark and what we can do to foster real progress. Click the link below to read the full essay and join the conversation on how we can move beyond superficial efforts to create truly inclusive workplaces. #DiversityAndInclusion #CorporateCulture #DEI #CreativeIndustries #InclusiveWorkplace

My colleague and friend Tim Donnelly reminded me of this "WORLDS APART" video a while back and it is still as powerful as ever. We all have differences. Sometimes we think our differences will divide us. But conversation can always unite us. Please take 4 minutes to watch this The HEINEKEN Company clip produced by Publicis London if you haven't before. It's truly eye opening. https://lnkd.in/gTtWexj4 #WorldsApart #Acceptance #AcceptanceMatters #Visibility #VisibilityMatters #Publicis #PublicisLondon #Heineken #DEI #DEIB #Kindness #KindnessMatters #Diversity #DiversityMatters #Equity #EquityMatters #Equality #EqualityMatters #Inclusion #InclusionMatters #BelongingMatters #DifferencesMakeUsStronger #StrongerTogether

We’re excited to observe our fifth annual Day for Meaning (DFM) on September 14 across McCann Worldgroup. On this day, our offices around the world close to come together as a globally connected community and devote time towards looking inward driving meaningful change.  DFM is grounded in culture. This year, we are incorporating input from local communities and global trends, while also highlighting equitable and creative work that is making a mark in our increasingly diverse global marketplace. We'll use our time together to discuss and debate, then work together to establish plans that reaffirm our commitment to action the everyday behaviors, decisions and interactions that foster a climate of inclusion.      This day is central to our network’s ability to optimize our creativity. Changing our own culture to make Conscious Inclusion a priority every day is the surest way for us to generate the creativity our clients need to drive change in culture and society at large.   Conscious Inclusion cultivates an ethos of belonging, connection, and shared purpose, which catalyzes creativity and innovation. It calls us to envision the world as it should be, not just as it is. We are committed to continuing our journey in seeking DE&I fluency.     Change starts with us: Everybody, Every day — All In. #DayForMeaning #TruthWellTold #DiversityEquityAndInclusion

#QOTD from our latest episode of TMD On the Record. A culture shift in marketing needs to occur. Ensuring a brand is meeting accessibility standards is not something brands "should do." It's something brands must do. Like if you agree. #AccessibilityMatters #InclusionMatters #Marketing #Communications #Digital #RedForAccessAbility #Accessibility #Inclusion

"Brands can leverage polarisation to build stronger relationships with their audiences in a progressive – instead of divisive – way. To succeed, they need to find ways to anchor themselves within the constantly shifting, local realities of their customers." Read more to find out how - a great piece from our team! Paola van Cappellen #culturalinsights #culturalunderstanding #polarisation #impactthroughculture

"Inclusion, honesty and transparency are powerful tools in this struggle, and luckily, London keeps tasting what happens when a promising guard of new creatives comes through."   Office Magazine speaks with some of this year's NEW WAVE: Creatives cohort, our curated list of young talented artists, from an array of disciplines "eager to continue fostering change in the system."   Read the interviews via, https://lnkd.in/dUZ_HV23.

Last week, Shelina Janmohamed from Ogilvy UK took us through a slightly different approach about diversity and inclusion. In particular, the interaction of what we do inside our organizations and what we have to do to change the cultural dynamics and the ideas about how we bring inclusion to life outside and inside our organization. Don’t miss the chance to join us in upcoming editions, so stay tunned for more info. #strategy #strategycourse #hoalaamsterdam #brandstrategy #accountplanning

Inclusive language goes beyond being a mere choice. It is a strategic advantage that can positively impact your brand, reach, and overall impact. By fostering diversity, expanding your audience, and demonstrating a commitment to inclusivity, you can enhance your brand's reputation, build trust and loyalty, encourage innovation, and adapt to evolving societal norms.