NBC Sports Next’s Post

NASCAR's latest round of negotiations suggests sports properties may need to be prepared to deliver an advantageous production solution to maximize their media rights values moving forward. “There's still room to grow [revenue wise inside the established Pay TV system. However,] the bar is getting higher for these must-have properties to deliver value to the media partners and the distributors,” Brian Herbst (SVP, media & productions, NASCAR) said. “If you’d like to be best positioned, not just with traditional media companies but some of the emerging companies that are taking an interest in sports, particularly the digital streaming companies, having production expertise is certainly an advantage going into those discussions.” #sports #sportsbiz #media #mediarights #negotiations #production #television #streaming https://lnkd.in/egMmeWUR

I know this may be old news to many, but I wanted to dedicate a post to the upcoming "Netflix Cup." Netflix's 'Netflix Cup' on Nov 14 is not just an event, I think it's Netflix making a statement in the sports media world. Pairing F1 stars from "Drive to Survive" with golf pros from "Full Swing" at the Wynn Golf Club, Las Vegas, this event is a creative blend of sports and storytelling. Some may argue this isn't "true" live sports broadcasting, but I see it as a clever way for Netflix to test the waters. By creating a unique live event, they're exploring what it means to stream sports while capitalizing on their documentary series' success. With a commercial-free format, Netflix is innovating by charging sponsors $2 million for course branding, a move that could shake up traditional sports event monetization. As a sports media professional, this sparks my curiosity. Will this experiment redefine how we consume and perceive live sports? It's a fresh take, merging media narratives with live sports action. Will you be watching? I know I will. #NetflixCup #SportsMedia #BroadcastingInnovation #LiveSports

In the hyper-competitive world of sports design, the battle for fans is intensifying as the entertainment options vying for people’s attention rapidly multiply. Now, experiential culture is driving a fundamental shift in the design of sports stadiums and arenas. https://hubs.ly/Q01ZfY0C0

The investment landscape for sports is going through a substantial transition. The broadcast rights for several major U.S. professional sports franchises are expiring in the next two years; this could spur a faceoff between legacy media players, which have shrinking revenues, and deep-pocketed big tech companies seeking margin improvements and returns.

The investment landscape for sports is going through a substantial transition. The broadcast rights for several major U.S. professional sports franchises are expiring in the next two years; this could spur a faceoff between legacy media players, which have shrinking revenues, and deep-pocketed big tech companies seeking margin improvements and returns.

Sports have been a part of our world for ages, but as this article explains, their allure to investors is a more recent phenomenon. What was once perceived purely as entertainment and a cultural medium has now evolved into an appealing and lucrative investment opportunity, thanks to the growing commercialization of sports and the emergence of diverse revenue streams. Interested in adding the next major American sports league to your portfolio? Learn more at thenrfl.com/invest. https://lnkd.in/eCXCA5rn

Sports and sports-related assets are entering a transition period that could see traditional broadcasters lose ground to big tech companies. With broadcast rights for several major U.S. professional sports franchises expiring in the next two years, much is expected to change in various areas of the sports and entertainment industry. Learn more about what this means for both investors & the industry as a whole in the attached article.