NBC Sports Next’s Post

There is a more open-minded approach from marketers to invest in non-traditional, niche sports not just at the professional Tier -1 level, but also at the grassroots, domestic level. With these games being live-streamed, brands now have a better way to gather a clear and true understanding of the popularity of the sport among the masses. The live streaming of these games has provided a certain sense of legitimacy for brands to invest in and support these niche sports, especially at the local level, Read on for more: https://bit.ly/3vd6YKC #LiveSteamSports #LiveStreaming #LiveSports #Sports

MAX, the streaming service from WarnerMedia, is gearing up to launch in multiple European countries ahead of the Olympics, with a strategic ad-supported plan. This move marks a significant expansion for MAX, bringing its diverse content lineup to even more audiences across the continent. As a media professional, I'm intrigued by MAX's approach to entering new markets and leveraging the momentum of major events like the Olympics. The ad-supported model presents an interesting opportunity to attract a wider audience while offering access to premium content. Analytics-wise, MAX's decision to launch before the Olympics demonstrates a keen understanding of viewer behavior and preferences during key cultural moments. By tapping into the excitement surrounding the games, MAX aims to capitalize on heightened consumer interest and drive engagement with its platform. I'm eager to see how MAX's expansion unfolds and how its ad-supported strategy performs in diverse European markets. This move underscores the dynamic nature of the streaming industry and the importance of strategic analytics in driving growth and innovation. #MAX #Streaming #EuropeanMarket #Olympics #AdSupported #MediaIndustry #Analytics #ContentStrategy #WarnerMedia

🔎 The Sports Summit Mexico will have a special focus on new content formats and broadcasting business models: the evolution of sports rights in the digital era will be discussed, with the participation of leaders from TV channels and streaming platforms such as FOX Sports and TV Azteca Deportes. Marcelo Gantman, director of Big Data Sports tells us the details here 👇🏽

Our new article about the success of sports streaming at the Olympics!

What Gen Z wants from live sports is changing compared to previous generations, and the 2024 Paris games is a case study in how live sports are evolving to cater to them. #livesports #streaming #advertising

🏌️♂️ The Good Good Desert Classic: A New Era in Sports Broadcasting 🌵⛳ In an unprecedented blend of digital flair and traditional sportsmanship, the Good Good Desert Classic marked a milestone in golf. Hosted in the picturesque Grass Clippings Rolling Hills in Arizona, this unique event showcased a vibrant mix of talent, from YouTube creators to sports professionals, illustrating a seismic shift in the sports media landscape. 🔹 Innovative Broadcasting: Streamed live on YouTube and broadcast on Peacock, this event featured a dynamic lineup including Good Good’s Garrett Clark, former NFL star Johnny Manziel, gaming icon Nadeshot, and PGA pro-Michael Block. This diverse cast highlighted an inclusive, innovative approach to golf. 🔹 Bridging Worlds: The transition from YouTube to traditional broadcasting platforms like Peacock signifies a potential future where creators extend their influence beyond digital realms, reshaping sports broadcasting. 🤔 Takeaway The success of the Good Good Desert Classic raises compelling questions about the evolution of sports media. Are creator-led events the future of live sports broadcasting? This event signals a burgeoning merger between digital creators and mainstream media, suggesting a future where creators play pivotal roles in shaping the media landscape. The Good Good Desert Classic is more than a golf tournament; it's a harbinger of a new era where creators are central to the narrative of sports entertainment. 🚀 Creators are not just influencing the media but redefining it, paving the way for a future where the lines between digital and traditional media are not just blurred but seamlessly integrated. 🚀

Streaming sports fans are tuning into the 2024 #ParisOlympics in record numbers. NBCUniversal streamed 1 billion minutes of Olympics coverage through Friday, July 26th, and just under 4.5 billion minutes through Sunday, July 28th. Warner Bros. Discovery streamed just under 1 million minutes through Sunday in Europe via #Max and #discovery . Both companies claim it to be a massive increase over the Tokyo Olympics in 2021. (Yes, there was a time difference, but we were also in a pandemic and all watching streaming content like crazy.) NBC also mentions that its advertisers for the opening ceremony noted significantly greater engagement than in the previous Olympics. So, what can we learn from these global Olympic streaming trends? Well, the tech side of live sports streaming continues to mature, achieving successful delivery at massive scale. Fans are embracing sports via streaming services. European streaming still has room to grow. And the future looks bright for advertisers, fans, and streaming services. #SportsStreaming #Olympics #SappingtonMedia

SPORTS are king & queens of the game in terms of value provided to each stakeholder, starting by users, eventual, recurrent and fans, targetted audiences for Sponsors, and unique emotional contents for Media itself. Under their point of view, inherent informative value, AV richness and Live interest are embedded, therefore high engagement might be expected. Hopefully they´re ready for #AC37 and Global markets soon ! https://lnkd.in/diPCJk2t

Sky Sports in the UK set to offer 50% more live sports, and up to 100 live events simultaneously following the launch of Sky Sports . The new offering will be free to full subscribers, and will kick off at the start of next football season when their new EFL day of 1000 matches a year goes live. Will this be a moment where they start to reinvest or expand their investments into tier 2 sports following a more selective approach over the past decade? The launch of this product will certainly give them a powerful, wide reaching platform to negotiate and maximise audience with rights owners looking at options in the UK. Sky Sports UK - not only leading the way in sports rights, but also product development and innovation. #sportsbiz #linkedinsports #streaming https://lnkd.in/dJTuXjA2

The recent Olympic Games in Paris served as a powerful reminder of the unwavering popularity of #livesports, and the growing dominance of streaming platforms in delivering these experiences. Warner Bros. Discovery (WBD) reported a staggering 215 million European viewers across their platforms during the Olympics – a 23% increase compared to Tokyo 2020. This record-breaking viewership highlights the massive potential of live sports streaming in Europe and globally. The Rise of Live Sports Streaming Live sports content is a powerful driver of audience engagement and viewership. With cord-cutting on the rise, streaming platforms offer a convenient and accessible way for viewers to catch their favorite sporting events. These trends present a golden opportunity for creators and broadcasters looking to capitalize on the live sports market. Building Your Live Sports Streaming Platform with Muvi.com! Muvi empowers you to seize the moment with our comprehensive solutions: 👉 Muvi One: Build your own branded live sports streaming platform, no coding required. 👉 Muvi Live: Stream live sports events seamlessly and securely, with low latency and high-quality delivery. Together, Muvi One and Muvi Live offer a powerful suite of tools to help you: ✔ Reach a global audience: Deliver your live sports content to a vast pool of viewers worldwide. ✔ Drive user engagement: Foster a passionate community around your platform with interactive features. ✔ Monetize your content: Explore various revenue streams like subscriptions, pay-per-view, and advertising. Ready to join the live sports streaming revolution? Start your free trial of Muvi.com products today and discover how to build your own thriving platform. 👉 https://lnkd.in/esE8KBiB #LiveStreaming #SportsStreaming #Olympics #WBD #MuviOne #MuviLive #ContentCreation #LiveSports #StreamingPlatform #ParisOlympic Source: Advanced Television