National DCP, LLC’s Post

Intercontinental Great Brands LLC, the maker of the iconic Oreo cookie, is taking legal action against Indian food company Parle Products. The lawsuit, filed in the Delhi High Court, alleges that Parle's Fabio cookies are "deceptively similar" to Oreos in design and branding. The US-based Intercontinental Great Brands, a subsidiary of Mondelez International, claims that Fabio's design—white cream sandwiched between two black cookies with intricate patterns—mirrors that of Oreos. Additionally, Fabio's packaging echoes Oreo's signature blue, black, and white color scheme. Oreo, originally launched by Nabisco in 1912 and introduced to the Indian market a decade ago, has become a global favorite. This legal action highlights the ongoing challenges brands face in protecting their unique designs and trademarks. What are your thoughts on this legal dispute? How important is brand differentiation in the competitive food industry? Share your opinions below! 👇 #Oreo #Parle #Trademark #Branding #FoodIndustry #LegalNews #BusinessUpdates 

#Fentimans New year new pack- Great to see Fentimans new 4 pack mixtures in #Dunnes Stores & #Supervalu. -Did you know -One of the biggest driving forces behind the growth of premium mixers has been the boom in premium spirits. With that in mind, the overall mixer category is therefore expected to grow at a compound annual growth rate [CAGR] of 8.2%.

#TrustedBrands | We're embarking on a quest to find the unbeatable Beverage champion! What's that one brand that consistently tantalizes your taste buds and leaves you refreshed? Drop the name of your go-to Beverage brand in the comments below, and let's raise a glass to the flavors that elevate every sip! Tag your fellow beverage enthusiasts and let the nominations flow! It's time to honor the drinkable delights that bring joy to our taste buds: https://lnkd.in/dSA4sP_w 5 lucky winners nominating their favourite brands will be rewarded!! Appy Fizz | Amul India | Wagh Bakri Tea Group | Tropicana Brands Group | Red Bull |Rasna Global | Paper Boat Drinks | Nestlé | Mother Dairy Fruit & Vegetable Pvt. Ltd. | Minute Maid | Maaza | Limca | Kwality Walls | KitKat Chocolatory | Keventers | Frootie | Vadilal Enterprises Ltd. | Campa Cola Official | Cadbury Gifting India | Bira 91   Write to us at: [email protected] Presented by: Marksmen Daily Brought to you by: Team Marksmen Network   #Brands #Trust #Recognition #BrandExcellence #TrustworthyBrands #BrandRecognition #TrustedByMany #BrandingSuccess #BuildingTrust #RecognizedBrand #BrandIntegrity #TrustedQuality #BrandIdentity #RecognitionMatters #BrandsWeTrust #TeamMarksmen #MarksmenDaily #inFocus 

#TrustedBrands | We're embarking on a quest to find the unbeatable Beverage champion! What's that one brand that consistently tantalizes your taste buds and leaves you refreshed? Drop the name of your go-to Beverage brand in the comments below, and let's raise a glass to the flavors that elevate every sip! Tag your fellow beverage enthusiasts and let the nominations flow! It's time to honor the drinkable delights that bring joy to our taste buds: https://lnkd.in/dSA4sP_w 5 lucky winners nominating their favourite brands will be rewarded!! Appy Fizz | Amul India | Wagh Bakri Tea Group | Tropicana Brands Group | Red Bull |Rasna Global | Paper Boat Drinks | Nestlé | Mother Dairy Fruit & Vegetable Pvt. Ltd. | Minute Maid | Maaza | Limca | Kwality Walls | KitKat Chocolatory | Keventers | Frootie | Vadilal Enterprises Ltd. | Campa Cola Official | Cadbury Gifting India | Bira 91   Write to us at: [email protected] Presented by: Marksmen Daily Brought to you by: Team Marksmen Network   #Brands #Trust #Recognition #BrandExcellence #TrustworthyBrands #BrandRecognition #TrustedByMany #BrandingSuccess #BuildingTrust #RecognizedBrand #BrandIntegrity #TrustedQuality #BrandIdentity #RecognitionMatters #BrandsWeTrust #TeamMarksmen #MarksmenDaily #inFocus 

📸 The Official LinkedIn Checklist for Celebrating Major Supermarket Listings: A Mogu Mogu Guide 1. Secure the Listing - Done! 🎉 (Well done Indy Jhalli & Sunny Chadha) Mogu Mogu is now hydrating shoppers at 178 Morrisons locations nationwide! Our 4th major supermarket listing for Mogu Mogu. 2. Take the Obligatory Supermarket Selfie - Make sure the store's logo is visible. Extra points for a matching outfit! 👕✨ (James Ku is too shy to be front of camera) 3. Craft the Humble Brag Post - "We’re just a tiny soft drink brand... with a mere 41 million bottles sold last year and officially the fastest growing soft drink brand of 2023! (according to NielsenIQ 🤓)" 🥤🚀 4. Tag Every Supermarket - A big shout out to our partners! And to those not yet on the list— get your skates on! ⛸😏 #ChallengeAccepted 5. Wait for LinkedIn to Go Wild (I'm not that popular) - Likes, comments, and maybe even a few supermarket scouts noticing what they’re missing! 🕵️♂️👀 I'll never get tired of the cliché supermarket photo and it's a reminder of the strides we've made as a company; hopefully you'll be seeing more of these in the coming months. #MoguMogu #SoftDrinks #Retail #BusinessGrowth #SupermarketListing #supermarkets #grocery #Asda #Sainsburys #Aldi #Morrisons #Tesco #Lidl

Lately, I've noticed Lee Kum Kee Europe products popping up frequently in mainstream retailers here in the UK, often accompanied by active promotions and a diversification of their product range. It’s interesting to see how this brand, which I’ve always associated with authentic Asian flavors, is making such a strong impact in this market. Just as #bibigo brand emphasizes Korean authentic flavors, Lee Kum Kee has been a strong proponent of authentic tastes. I’m curious about how Lee Kum Kee Europe has managed to achieve this level of success in the UK, and I’m looking forward to diving deeper into their strategies and approach. Any insights or thoughts on how they’ve adapted their brand for the UK audience? CJ Foods Europe #Marketing #BrandStrategy #FoodIndustry #UKMarket #LeeKumKee #AuthenticFlavors

In a landmark partnership, Elephant House, a renowned Sri Lankan beverage brand, joins forces with #RelianceConsumerProducts to quench India’s thirst. This collaboration will see Elephant House’s array of beverages, including the iconic Necto, Cream Soda, and #EGB (Ginger Beer), being manufactured, marketed, distributed, and sold across the Indian subcontinent. Reliance Consumer, the #FMCG arm of Reliance Retail Ventures, boasts a significant beverage portfolio with brands like #Campa, Sosyo, and Raskik. The addition of Elephant House, a subsidiary of John Keells Holdings PLC—Sri Lanka’s largest listed conglomerate—promises to enrich this collection further. Ketan Mody, COO of Reliance Consumer Products, expressed confidence in nurturing Elephant House’s 150-year legacy, while Krishan Balendra, Chairperson of the John Keells Group, highlighted the partnership as a pivotal moment for the heritage brand’s expansion into new markets. This strategic move not only signifies a fusion of heritage and innovation but also underscores the potential for collaborative growth in the FMCG sector. Retail and e-commerce are integral parts of Technopak Advisors’ consulting services. #retail #ecommerce #businessideas #businessgrowth #businessadvertising #businessboost #businessconsulting #businessmanagement #technopak #technopakadvisors #technopakinsights

🤔 Delving Into a Landmark Culinary Heritage Dispute - A version from Brand Marketers lens 🤔 India is a land with tons of heritage SME brands. This morning, I was recently drawn into an intriguing story in the culinary world that I thought was worth sharing. The renowned Moti Mahal, famed for its claim to the invention of Butter Chicken and Dal Makhani, is embroiled in a legal dispute with Daryaganj restaurant over this very claim. 🌟 Legacy vs. Legalities 🌟 Moti Mahal's stance underscores the weight of historical claims in establishing brand identity. In a narrative where both parties hail from a shared origin, the question of authenticity becomes intricate and impactful. This dispute isn't just about a tagline; it's about the right to a culinary legacy that dates back to the 1950s. 💡 Consumer Confusion and Brand Perception 💡 In the digital age, where information is omnipresent, such disputes can swiftly lead to consumer confusion. The clarity of a brand's heritage narrative is pivotal in maintaining its authenticity and value. This scenario serves as a stark reminder for marketers: safeguarding a brand's historical narrative is crucial in an era where consumer trust is paramount. 📈 The Marketer's Perspective 📈 For us in marketing, this highlights a critical challenge – how to innovate while respecting the sanctity of historical claims. The ongoing case is a lesson in the delicate balance of evolving a brand while honoring its authentic roots. Let's discuss: How can brands effectively navigate these complex waters of legacy and innovation? #BrandIdentity #CulinaryHeritage #MarketingInsights #LegalDisputesInBranding #sme

WHISKY GALORE 7 : GILBEY'S GREEN LABEL It was 1991 and IDV's first serious attempt to get into the market in India. The entry category was whisky. Indian whisky, a very different product from Scotch. But in volume terms it was huge. Our going-in position was presentation. At the time, local Indian brands were very shoddily presented. Labels were dog-eared and often poorly printed. In some cases they appeared upside-down on bottles. And the bottles themselves were scuffed and full of flaws. We would employ IDV's buying power and logistical strength to produce an Indian whisky brand that would look utterly comfortable in smart establishments in London, Paris, New York, or Bangalore. To achieve this we employed one of the best designers on our roster, Howard Waller. The brand was called GILBEY'S GREEN LABEL. Deepak Roy, the man who ran the company in India, wanted an internationally -known brand name. Gilbey's was the only option as the SWA (Scotch Whisky Association) would not allow the use of an established Scotch brand name for this venture. The GREEN LABEL launch was a huge success and a triumph for Deepak Roy. It went to 3 million cases within two years. For the full story, and many more, check out my book on https://lnkd.in/eyRzmuK and order a copy on Amazon. And if you want the beautiful paperback, hurry. Stocks are diminishing fast. #indianwhisky #ideas #drinksbusiness #diageo #pernodricard

Beam Suntory has just made a major rebrand, and it's not just about a new name. Suntory Global Spirits is signaling a commitment to global leadership AND staying true to their roots. That's hard to pull off, but it taps into something consumers (and employees!) crave. Here's where we can learn from Suntory's smart move: 1.) Embrace your roots and evolve. Don't abandon your core identity, but don't be afraid to adapt and embrace the future. 2.) Consumers are getting savvier and will pay more for excellence they trust. Deliver superior products with a focus on ethical sourcing. 3.) Develop a crystal clear vision for the future. Global markets are dynamic. Know where you're headed and communicate it clearly. The future belongs to those who adapt without losing themselves! Need help staying 'authentic' and ahead of the curve? Let's chat! Yatte Minahare 🥃 , EP Consulting #branding #strategy #leadership #rebrand #businessgrowth #authenticity #sustainability #marketing