Napapijri’s Post

Fibre by fibre, we are sticking by our sustainability vision by introducing our first collaboration with Good Earth Cotton® in the shape of a selection of summer staples made using cotton obtained through regenerative farming practices, and traceable with the power of FibreTrace technology. Good Earth Cotton® FibreTrace® #Napapijri #GoodEarthCotton #FibreTrace

“New Perspectives” is the overarching theme of our Spring/Summer 25 collection, unveiled last week in an exclusive event in Milan. Nearly 800 people had the chance to preview “FUTURE HERITAGE”, Christopher Raeburn's first capsule collection as Napapijri's creative director. Check out the video recap from the event here. Special thanks to: Portofino Dry Gin Birra Menabrea SpA L'Altro Tramezzino #Napapijri #NewPerspectives

Introducing our SS24 High Summer Campaign: "Mare o Montagna”, inspired by one of Italy’s most famous turns of phrase: "Quest'estate, mare o montagna?" *(Where are you going this summer? Beach or mountains?). Playfully celebrating our heritage, we invite you to enjoy seaside getaways and mountain adventures with the perfect summer look. #Napapijri #mareomontagna

Named after the Danish explorer Vitus Bering, the Bering bag is Napapijri’s first product and a part of the brand’s culture since 1987. #Napapijri #SS24 #BeringBag

Starting your career can be challenging, but we challenge you to believe in yourself and take the next step with our EMEA Internship Program at VF Corporation. Come join us and the Napapijri team!   We have internships available in many departments, so check the link to find out which ones excite you most and to apply: https://lnkd.in/e4mXW699   #Internship #graduatejobs #Europe #Internshipprogram

Napapijri x OBEY. Chapter two.

Napapijri and OBEY Clothing introduce the second chapter of their collaboration. Blending outdoor aesthetics, utility details, and contemporary streetwear, the capsule presents a collection of styles that are equally suited for the outdoors and urban living.   The visual campaign considers the central graphic within the clothing collection, Earth Crisis by artist Shepard Fairey. It symbolizes a bitter-sweet reflection of the concept of crisis and the positive impact that can be achieved from collaborative action. The Beeman is a symbol representing the very real issue of endangered species. Playing with surreal imagery and with the notions of amazement and mesmerization, it also calls upon hive mentality - the collective consciousness that emerges when a group of individuals come together to share thoughts, ideas, and information.   The collaboration is available now online and at fine retailers worldwide.

48% of our Spring/Summer 2024 collection is made using sustainable materials. Compared to the previous season’s 17%, this is a significant milestone in our effort to reach 100% of materials from regenerative & responsibly sourced, renewable or recycled sources by 2030 through four strategic pillars: circularity, durability, traceability, and better sourced materials. Discover how we are planning to get there on Napapijri.com

Introducing SS24, a collection that captures the joy of exploring nature’s ever-changing beauty transforming a classic outdoor aesthetics into a fresh take on every-day wear.   #Napapijri #SS24