National Association of Black Journalists (NABJ)’s Post

Even as consulting firm Deloitte predicted some global trends in the TMT sector for 2024, highlighting that women’s elite sports stand to gain in terms of revenue and broadcast airtime, it added that the media sector would have to put profitability and growth into correct perspectives... Read More At:- https://lnkd.in/dxRZZXzY #globaltrends #tmtsector #sports #revenue #broadcast #mediasector #growth #news #media #newsupdate #newsfeed #newsflash

Did you know that live sports telecasts represented 24 of the top 25 most-watched primetime telecasts of 2022 - with the majority of that programming airing on ad-supported Cable networks? Find all the facts in our latest Audience Insights article: https://lnkd.in/gjJQVEes #LifeatCox #sportsmarketing #cable #sportsadvertising #media #advertising #liveaudience #topprogramming

💡📺🏀 From Oil to a $40 Billion Empire: The Incredible Journey of ESPN! 📅 In 1979, ESPN was far from being the sports giant we know today. It started as an oil company with an ambitious unemployed sports announcer named Bill Rasmussen at its helm. Bill had a game-changing idea of a 24-hour TV channel solely dedicated to sports - the Entertainment and Sports Programming Network, better known as ESPN. 💡 Despite numerous attempts and failures by others, Bill was determined to bring his vision to life. He tirelessly pitched his concept door-to-door, seeking funding to kickstart his dream. It was a challenging road, but when he approached Getty Oil, everything changed. 💼 Getty Oil saw ESPN as an opportunity to reach new audiences and promote their energy products. They recognized the potential of this sports-centric channel and acquired a controlling stake in ESPN for $10 million, while also bringing Bill Rasmussen on board to spearhead the launch. 🚀 ESPN officially took to the airwaves in 1979, premiering SportsCenter to an audience of 1.4 million sports enthusiasts. It was the beginning of something extraordinary! 🏀⛹️ Fast forward to 1984, and ESPN's fortunes soared when it secured the rights to March Madness, captivating a staggering 25 million viewers. This milestone turned ESPN into a household name, revolutionizing sports broadcasting forever. 🤝 In a groundbreaking move, ABC (a part of Disney's empire) recognized the true value of ESPN and reached an agreement with Getty Oil to acquire the network for a whopping $220 million! 💰💼 Today, ESPN stands tall as a standalone empire worth a staggering $40 billion. It has become an integral part of the sports world, delivering unparalleled sports entertainment to millions of fans across the globe. 🌐📱 Exciting news is on the horizon for ESPN! Recent reports indicate that they're planning to offer all their programming through streaming services, adapting to the ever-changing landscape of media consumption. 📈💸 Notably, ESPN's success hasn't gone unnoticed in the cable industry. Even today, cable companies pay a premium, a whopping 20 times more, for ESPN compared to other channels, a testament to the network's enduring popularity. The story of ESPN is an inspiring reminder that bold ideas, relentless determination, and strategic partnerships can transform a humble vision into an enduring sports legacy. As they continue to innovate and adapt, we eagerly await what the future holds for this iconic sports network! 🎉📺🏆 #startupstories #startups ESPN

RSNs have traditionally owned the rights to broadcast local National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB) games, but their business model has been under pressure due to cord-cutting. The bankruptcy of Diamond Sports is a sign that the RSN business model is unsustainable. Broadcasters and sports leagues are seeking new ways to distribute local sports content. One possibility is to partner with broadcast stations to carry local sports games. This would allow broadcasters to boost the fees they receive from pay TV operators for the right to carry their stations. It would also give them more leverage in carriage negotiations, potentially accelerating cord-cutting. Another possibility is for sports leagues to launch direct-to-consumer (D2C) streaming services. This would allow them more optionality and flexibility to grow revenue from subscriptions. However, it also requires a significant investment in infrastructure and marketing. It is still too early to say the long-term impact of RSN bankruptcies on the sports/media business. However, the traditional model of distributing local sports content is no longer sustainable. Broadcasters and sports leagues are looking for new ways to reach fans, creating new revenue opportunities. Here are a few examples of new revenue opportunities that are being created: 1. Broadcast stations can charge more for the right to carry local sports games. This is because local sports content is immediately valuable to viewers at the time of the event, even if they are cord-cutters. e.g. a game's value after being played is largely zero, but the event's 2-3 hour window is maximally monetizable. 2. Broadcasters can partner with streaming services to distribute local sports content. This would allow them to reach a wider audience and generate more revenue. 3. Sports leagues can launch direct-to-consumer streaming services, allowing them to cut out the middleman and keep more revenue from subscriptions while building a direct relationship with their fans. It will be interesting to see how these new revenue opportunities develop in the coming years. It is possible that they will lead to a more fragmented media landscape, with multiple players competing for the rights to broadcast local sports content. However, it is also possible that they will lead to a more consolidated market, with a few major players dominating the industry. Erik Ramberg, Jim Clements, Troy Miller what are you guys seeing? #sportsmedia #streamingmedia #sportsbusiness #sportsmarketing #streamingservices #livevideostreaming #liveevents https://lnkd.in/gsD3JeF4

Exciting Times Ahead for NBA Fans! 🏀 Rumor has it that NBCUniversal is eyeing the NBA broadcasting rights currently held by TNT. If this deal goes through, it could shake up the sports broadcasting landscape significantly. Here are a few possible effects this move could have on social and marketing: 1️⃣ Increased Competition: With NBC entering the scene, we can expect increased competition between networks for viewership. This could lead to improved coverage, innovative content, and better viewing experiences for NBA fans. 2️⃣ Content Innovation: NBC might introduce new and innovative ways to engage NBA fans, such as interactive viewing experiences, behind-the-scenes content, and exclusive interviews. This could open up new opportunities for brands to engage with their target audience. Let's not forget the iconic theme music that many considered to be the greatest entrance to a live sports broadcasting telecast of all time. 3️⃣ Shift in Marketing Strategies: Brands currently associated with TNT's NBA coverage might need to reassess their marketing strategies if the broadcasting rights move to NBC. This could mean new sponsorship opportunities, advertising platforms, and brand partnerships — one of them to keep a eye on is the collaboration of their flagship streaming app Peacock teaming up with the League Pass to air re-runs of games that was previously on schedule as well as other content. 4️⃣ Impact on Social Media Engagement: A change in broadcasting rights could also affect how fans engage with the NBA on social media. NBC might leverage its platforms to create more buzz around games, players, and events, leading to increased social media engagement. #Brand #Marketing #Streaming #Innovation #TV #Streaming #SocialMediaMarketing #SocialMediaCollaboration

DIGITAL MARKETERS... don't come after me (I am one, after all)... Sports may be the one thing holding my own family back from cutting the chord for good. My husband, after all, is ON cable TV. The user experience in streaming sports is simply not the same as being able to turn on the TV, type in a channel number, and then immediately forget where you put the remote. With streaming, as a consumer you have to first figure out exactly which app is streaming the game (NBC, NBC Sports, or Peacock, for example), then find the app on your device, then login with your phone (hoping you have your TV Provider's password saved), then click on the Live Stream and hope your wi-fi can keep up. That being said, the more sports deals turn to streaming-only, the more and more EXCITED I am to FINALLY be able to justify saving $150 /mo in cable. I guess the small hassle will be worth the dollars saved in the long run! https://lnkd.in/g26ppCJe

The erosion of the pay TV ecosystem has put local broadcast rights revenues in peril. So, logic would assume sports properties and their owners would view the ongoing media transition as detrimental to the business. And it will be for some, at least in the short-term. “But cord cutting could actually be the best thing that has ever happened to these leagues,” one prominent sports investor said. The data & insights gained will help teams/leagues to tap into different parts of the fans’ ‘entertainment wallet’, which should lead to increased revenues and continued valuation growth. #sports #media #investment #broadcast #streaming #local #sportsbiz https://lnkd.in/e6pkaAa6

Revolutionizing Sports Broadcasting with the NFL Deal Rupert Murdoch, the Australian media mogul, is no stranger to high stakes and bold moves. But his audacious capture of NFL broadcasting rights in the early 1990s stands out as a masterstroke that transformed the media and sports broadcasting landscapes. In 1993, Murdoch's Fox network, then a newcomer in the realm of major broadcasting, was eager to make its mark. Unlike established players like CBS, which had a long-standing relationship with the NFL, Fox was unencumbered by tradition and ready to innovate. Murdoch saw the NFL rights not just as a sports deal, but as a strategic investment to elevate Fox's status in the broadcasting hierarchy. Murdoch's approach was refreshingly different. He recognized that traditional networks had become complacent with their NFL coverage. They lacked innovation, offered only basic in-game analysis, and their coverage was limited to the football season. Murdoch envisioned making the NFL the centerpiece of Fox, promoting it year-round, enhancing game coverage with advanced camera work, enriching analysis, and expanding national reach. To convince the NFL, Murdoch enlisted David Hill from Sky Sports to prepare a demo showcasing the dynamic coverage of soccer in the UK. This presentation left the NFL executives impressed by the potential of what Fox could offer. The clincher, however, was the financial offer. CBS's bid, though substantial, was overshadowed by Fox's staggering $1.6 billion proposal for a four-year deal. This bold financial commitment sealed the deal, granting Fox the coveted NFL rights. The impact of this deal was profound. Not only did it propel Fox into the big league of broadcasters, but it also brought a new level of excitement and innovation to NFL broadcasts. This agreement marked a pivotal moment in the evolution of sports broadcasting, setting new standards for coverage and establishing Fox as a major player in the media industry.

From Blind Broadcasting to Big Data Nudges: Can streaming make sports fan engagement more valuable than games? An interesting challenge on the dominant media narrative on sports, streaming and traditional TV from John WallStreet. As more sports will gravitate towards streaming, more business- and #technical challenges and opportunities will become transparent. You can read some of the more fundamental and interesting business challenges and opportunities in the John WallStreet post below. Further to my reading some questions popped up in my head…. ► Will monetization strategies develop quickly enough to offset the loss of revenue from traditional sports rights deals❓ ► While I don't foresee a big issue with incentivizing fans to share data, will there be privacy issues and potential (monetary/ownership/strategic) conflicts around data sharing among sports leagues and big streamers like Amazon, Apple, and DAZN❓ ► Can streamers build a more valuable ecosystem for fans and leagues compared to traditional TV❓ ► Are streamers gain traditional TV’s pain❓ ► Will the increasing fragmentation of sports rights across platforms lead to viewer fatigue or a new era of hyper-engaged fandom❓ What do you think❓ 🔗 #Ad #AdTech #Advertising #ATSC #ATSC3 #Broadcast #Broadcasting #cabletv #CTV #DVB #Innovation #ISP #IPTV #FAST #FutureofAdvertising #media #mediadistribution #mediatech #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #SMPTE #Streaming #StreamingMedia #StreamingTechnology #Television #TV #TVAdvertising #video