NABIP’s Post

Conferences (when done well 😉) are an incredible way to drive brand awareness, lead generation, and meaningful revenue for your business. But let’s be real 💅🏼. They can also be resource intensive, time consuming and 💸. So unless you have a large team or unlimited budget, you might find yourself missing out. FOMO? Fear not ✨. I’m sitting down with the one and only Lisa Gregory Events to share tactics for leveraging the conference calendar without ever stepping foot into a booth 💪🏼. Register here to save your spot:

Who else is attending POSSIBLE next week? Let’s meet up! I’m speaking about contextual targeting on #CTV and why outcomes are the next wave for marketers who need better, faster, more reliable #streaming measurement. Thanks to our friends at Wurl for moderating the session, titled “Navigating the Big Screen: Roadblocks to Impactful Brand Advertising on CTV” on 4/16.

Due to the incredible busyness and full schedules in people's lives today, it is more challenging than ever to convince an audience that an event is worth registering for. That is why it is increasingly crucial to ensure you have an enticing and well planned registration process in place. In this article by Emily Bauer, find out how to set up a registration process through personalisation, ease, marketing and accommodation that will effectively increase the number of signups to your event: https://lnkd.in/gWREEda4 #EventMarketing #EventManagement #SkillDevelopment #EventPlanning #ExperientialMarketing

Feast your eyes on RCR|HUB – where every byte is as delightful as Thanksgiving dinner! 🦃 🏥 Providers, dive into a unified directory designed for YOU. Seamlessly navigate critical information, essential services, and connect with top-tier professionals. ✏️ Business Partners, it's time to showcase your brand like never before! RCR|HUB offers prime sponsorship opportunities, from category headers to prominent billboards. Reach a targeted audience, cross-pollinate ideas, and elevate your visibility in the healthcare RCM space. Let the only thing on your mind be slicing through turkey, not navigating, trying to find RCM resources. 💻 https://lnkd.in/gDmpAxsY #revenuecyclemanagement #revenuecycle #thanksgiving

Happy to be featured on an article by MarketTech. It is timely as this is the topic of my speech at IAA's 45th World Congress in two weeks time. The theme of the World Congress is Recode: Better World Better Life https://lnkd.in/ggqmGVwa

Introducing the 2024 Programmatic Summit Advisory Board. At Ashton Media, we believe in collaborative excellence. Crafting the perfect agenda for our events is not a solo venture – so please meet our stellar advisory board, the luminaries who've lent their expertise to shape the upcoming Programmatic Summits in Melbourne (29th February) and Sydney (7th March). They're not just faces on a website; they're the driving force behind our outstanding agendas. We extend heartfelt gratitude to these industry titans for investing their time in research calls and program reviews. Their guidance, advice, and constructive critiques have been instrumental in curating an agenda that promises to be nothing short of extraordinary. Why? Because at Ashton Media, we don't mark our own homework – we collaborate with the best to deliver the best. Join us at the Programmatic Summit for an “ad-venture” that, thanks to our amazing Advisory Board – you can count on being on “target” and delivering” the showcase event the industry deserves…. But wait, there's more! 🌈 We've reserved a few coveted speaking slots for organisations eager to showcase their expertise and demonstrate their support for the industry. Are you ready to align your brand with the thought leaders of the programmatic industry? Reach out to explore sponsorship opportunities and secure your spot. Let's elevate the programmatic landscape together! 🚀 #ProgrammaticSummit #AdvisoryBoardExcellence #IndustryInnovation

We are excited to announce the CHC social media competition !! Simply follow our page, like, comment and share this post to enter. You could be one of our 6 lucky winners 🥳 Competition valid for 12 February to 11 March 2024. #CHCSuppliers #naturalsheepcasings #sausagecasings #halaalcasings #halaalcertified #simplythebest #socialmediacompetition #competition

Event promotion involves a blend of strategies and tactics to increase an event’s visibility and appeal to its target audience🎯 The goal is to generate buzz, drive attendance, and ensure the event’s success ✨ Here are some innovative event promotion ideas to help your events shine 👉 https://bit.ly/3zJwJnV #CapellaSynergy #LatestBlog #EventPromotion #EventMarketing #EventManagement

The key to a fantastic experience at IBTM World? Making sure your target audience notices you before the show, whilst they plan who to meet at the event. 🎉 Check out our 9 top tips to actively promoting your brand ahead of the event and plan your promotional strategy for #IBTMWorld 1. Confirm your attendance ✅ Visitors and buyers use the show’s website when planning who they want to meet at IBTM World, but you’ll only be able to promote yourself on the website once you’ve been confirmed as an exhibitor. Discuss exhibiting at IBTM World with your main stand holder and get them to register you as a sharer as soon as possible. 2. Fill in your Exhibitor Directory Listing ✍️ IBTM World’s website is the first tool visitors use to plan their show itinerary – and incomplete information is the number one cause of frustration for them! 3. Upgrade to a premium package 📈 100% of Hosted Buyers use IBTM World’s exhibitor directory when researching and planning who they want to meet at the show. 4. Mention @IBTMevents and #IBTMWorld This simple step can help you significantly increase your reach: our visitors and buyers check the social media pages regularly in the lead up to the show, and #IBTMWorld usually trends during the event. 5. Share your content with IBTM World Barcelona’s PR team Make sure you take advantage of the numerous press & PR opportunities available to help you get noticed by the global media – and then the world. 🌎 6. Increase brand recognition with remarketing Research shows that the average person needs to see a brand 6 times before they start recognising and engaging with it. Use banners and remarketing to expose your target audience to your brand. 7. Stop visitors in their tracks 🚶♂️ Use promotional videos or adverts to grab visitors and buyers' attention! 8. Involve your network Nurturing your relationships with customers is key, so reconnect with your existing customers and invite them to visit you at the show. 🤝 9. Use the Exhibitor Checklist Getting your profile ready and get ready to prepare your stand onsite in Barcelona. Plus, keep up to date with the latest deadlines and free opportunities available to you.

Want to know how to create and market a great event? Define Goals - Why are you hosting this event? Plan Content - What will this event entail? A trade show? Speakers? Awards? Prep Promos - People need to know about your event early enough to plan. PROMOTE TWO MONTHS IN ADVANCE Setup Email - Keeping people engaged is key to having them show up. Use a newsletter to create excitement and provide updates Use Social Media - Keep the engagement going by promoting it through your #socialmedia channels Engage with Potential Attendees - Engage online and offline with your audiences Setup Sponsorships - Setup your sponsors and be sure to thank and promote them as well for helping Set KPIs - Different than goals, how will you measure success? Want to learn how to maximize attendance and leave a lasting impression? We're here to help.