🎙 Privacy concerns, from Apple's new policies to government regulations, are reshaping AdTech strategies. This episode investigates how companies can adapt to new regulations while striving for effective targeting. Join your host, Devin Becker, as he speaks to Geeshan Willink, the CEO of Nefta, a privacy-first mobile gaming advertising network. Join us as we cover: - From Web3 to AdTech - Privacy-first approach - Targeting vs. privacy - Anonymous profiling effectiveness - Behavioral targeting examples - Game/platform suitability - Retention impact - Recent AdTech trends - Future predictions Apple: https://lnkd.in/gW3-FQ97 Spotify: https://lnkd.in/gFZYA2Uz Youtube: https://lnkd.in/gmdrUSKT We’d also like to thank Lightspeed for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.
Naavik’s Post
More Relevant Posts
-
Hey folks! Be Ready For One More Advertising Platform. Big news on the horizon Meta's Threads platform might be opening its doors to advertisers sooner than we thought. With around 85 million monthly active users, Threads is gaining momentum fast. While exact details are still under wraps, reports suggest that ads could start popping up in the second half of this year. Exciting times are ahead for marketers looking to connect with their audience in new ways! Comment Down Your Thoughts 👀 💬 #DigitalAdvertising #MetaThreads #MarketingTrends"
-
-
With the IOS 14 update, Meta, former Facebook, has been trying to figure out how to bypass all the personal information restrictions Apple has put in place, making it virtually impossible for marketers to “follow” people online. The result? Great new tools now available in Ads Manager. Our new blog details how these developments affect targeting, performance tracking, and overall campaign management. https://lnkd.in/e7jijmrq #digitaladvertising #Meta #Metaads #adcampaigns #admanager
-
-
More and more technological solutions are being built in preparation for the post-cookie world that is beginning. But what will be the main replacement targeting desktop consumers? Only time can really tell ⏳ read the full article below to get an idea for yourself https://lnkd.in/g5sX5EpY
-
-
At FanIQ we want to set you up for success - not just from a creative standpoint but across your organization. Our new dashboard tracks cross-platform data that can empower your entire organization with actionable insights. Check it out below!
Our new cross-platform tracking is live for campaigns on Meta, Snapchat, TikTok, Pinterest, LinkedIn and Google! Learn more here 📊 👉🏼 https://lnkd.in/e4DSuvaP It also works across campaigns, to see performance for in-house efforts and agency partners, all in one place! DM to learn more!
-
-
Increase your consumer purchases through social media! The popularity of social media as a commercial medium is on the rise, with platforms like Facebook offering the ability to buy products directly. Facebook Shops, part of the Meta ecosystem, is highly effective in social shopping. It helps you interact with your target audience, convert them faster and allow them to buy their favourite products without going to an external site. Making it a must-have for retail businesses. For more information on how you can setup Facebook Shops for your business, click the link below! #Birdeye #Technology #Facebook #Facebookshops https://bit.ly/3ZZ2Ngl
-
-
The article highlights Meta's exploration of ad-free, subscription-based models, balancing revenue generation with user privacy. For B2C Marketers, piggybacking on this approach is unnecessary. A reliance on cross-web clickstream data remains crucial for understanding broader user behaviors and trends. Cross-web clickstream data can offer deeper insights for targeting and personalization, essential in a privacy-focused digital landscape. Compare this consumer data type to others here: https://lnkd.in/ee2Jmctp.
-
TikTok is shaking up the ad game with PrivacyGo - a privacy-forward feature that aligns ad targeting with data protection trends. This could be a pivotal shift in TikTok's history of data concerns. PrivacyGo might just redefine responsible data utilization, offering a win-win for both advertisers and privacy-conscious users. For further insights into this rollout, check out the comment section. #tiktok #tiktokads #data
-
-
Do you know what your next three months of optimisations look like when it comes to your META and TikTok Ads? If not, you could find yourself entering the triangle of death and it’s a bloody terrifying place to be. Hitting plateaus and challenges with Ads is common and that’s why I had to get our superstar Social Ads expert on the podcast to help you overcome this, especially before the busiest quarter. Rowan Payne, one our Account Managers here at the agency. Working across all industries helping six and seven-figure plus eCommerce brands scale their profitable revenue with Meta and TikTok Ads. We chat: 🔥 Importance of collecting data in a privacy complaint manner and turning it into actual insights 🔥 Contextual and behavioural advertising 🔥 How to incorporate AI, Augmented and Virtual Reality into your Ads strategy 🔥 Getting prepared for Black Friday and the peak season madness 🔥 Knowing where to put your budget and how to choose the right channel …and more! It’s time to be innovative, proactive and inquisitive with your Ad campaigns. You need to really understand the psychology of your audience to drive results with this channel. Link to the full episodes in the comments. #metaads #BlackFridayReady #socialads
