Myprotein’s Post

What makes our new HYROX product range so special? We sat down with Head of Partnerships and Licensing, Gareth Gray, to find out: "Within the very early stages of our discussions to become the HYROX official nutrition partner, it became apparent that there was a gap in the market for a licensed product offering that met the needs of the hybrid athlete. "The product and partnerships team undertook extensive research for the development process, with informed insight through extensive customer surveys with the HYROX community and interviews with a number of the Elite 15 athletes. "Our range is unique because it is designed specifically with the hybrid and HYROX athlete in mind, including higher levels of carbohydrates in THE energy gels and the highest level of electrolytes per serving than any other Myprotein product with THE Electro. "This range has been fundamental in further cementing our partnership with HYROX by collaborating on a nutrition range, and we are thrilled to be working with them on such an exciting and bespoke offering." Congratulations to everyone involved in this range - you can view it all on myprotein.com 🎉 #myprotein #hyrox #newrange

Since launching our partnership with Williams Racing, one comment has constantly appeared on our social channels: "When can we buy that water bottle?" Well that moment has now arrived! The water bottle is our first product collaboration with the team - perfect for anyone attending the gym or races throughout the season, starting at Silverstone this weekend. It's another exciting step in this partnership, with much more to come! #WilliamsRacing #Myprotein

After a successful online launch of the Myprotein Wellness, we had to celebrate 🎉 Staff and Myprotein Ambassadors gathered together at the Myprotein Kitchen to hear more about the launch from our Head of Brand, Claire Perry, before delicious product tasting, drinks, music and games! A fantastic opportunity to reflect on all the work that went into the launch of the Wellness Category and channel the Myprotein vision 🚀 #myproteinwellness #myproteinkitchen #launchnight

This week marks one of the most anticipated launches in our calendar 👀 We are so excited to share that the official Myprotein x HYROX line is now LIVE 🚀 Myprotein is able to support your HYROX journey from start to finish, with products to prepare, fuel and recover. The range features six products split across pre, intra and post-workout, with a heavy focus on hydration and carbohydrate intake to help you optimise your potential. Congratulations to all the teams involved in getting this live 🎉 #myprotein #HYROX #productlaunch #newrange

What makes Superblend Protein Powder so special? We asked our Product Director, Brett Hamer, to share his thoughts on one of our newest and game-changing products: "We created Superblend because it really is a great protein source. When we review innovations, sustainability is a major consideration for us, but the product also has to deliver as a quality product and the upcycled barley really does that. "As a brand, we're focusing on how we can continue to deliver leading sports nutrition, whilst also providing customers with ingredients & products that can positively benefit their health & wellness too. Utilising barley as a protein source meant that our new protein product is not only environmentally conscious, but it also offers naturally occurring vitamins & minerals from the barley that other proteins don't. "This wasn't a normal development, the Myprotein team worked alongside the Evergrain team to evolve the flavour, and we are thrilled with the results. Served hot or cold, it's perfect post-workout or simply if you want to increase your daily protein intake." Congratulations to the teams who worked on this project 🎉

Myprotein Move Club was out in force on Tuesday evening, and what a beautiful day we had for it ☀️ Led by some of our biggest female talent, the Move Club enjoyed a community 5km through Manchester and along the canal. Congratulations to the team for their hard work - we sold out the event with over 300 sign ups 🚀 There is nothing like the Myprotein Move Club Community 👊 #myprotein #myproteinmoveclub #madetomove

One of the many great things about working for Myprotein is working in a team featuring over 30 different nationalities at our Manchester HQ! Last week was Midsummer, celebrated largely in the Nordic region - marking the start of the summer season with festivals and outdoor gatherings. On Friday, some of the team brought the sunshine by celebrating in style in the office! We keep it real here at Myprotein 👊 #myprotein #midsummer #sunshine

We're thrilled to introduce you to Superblend, our NEW plant-based protein 🤩 What makes Superblend unique is its use of upcycled barley and rice protein, that has been extracted from the otherwise wasted by-product of the beer industry, to create a high-quality protein. Superblend is available in two varieties - Plant Protein Superblend, serving up 22g of protein, and Clear Protein Superblend, the world's first clear barley protein with 18g of protein per serving 💪 Superblend is the perfect post-workout drink and another great innovation from our teams! #myprotein #superblend #protein #plantprotein

While #SpanishGP may have not been the result we wanted, Myprotein are proud to be supporting Williams Racing every step of the way 🎉 Looking forwards to Austria 🇦🇹 #myprotein #williamsracing #poweredbymyprotein