Omek’s Post

Love this story! In today's disconnected society, human connection is more important than ever for every business, big or small. Have you ever stopped to think about what value you're adding to your clients beyond your product and price point? It's your corporate culture that sets you apart. How do you prioritize building connections with your clients and fostering a positive culture within your company? Share your thoughts in the comments below. #CorporateCulture #HumanConnection #BusinessValue

When you “sell” a vision and mission like Patagonia does AND their actions line up from top to bottom and sideways which includes admitting its “failures”- that’s integrity - that’s values-based living. Money is a byproduct…. Follow this company to see a nearly perfect Performance management system aligned vertically and horizontally with Organization and Human Resource strategy. #foreveracustomer #foreverafan

One of the best examples of how users changed the consumer market is straws. Companies saw the demand for environmentally friendly alternatives to plastic straws, and they pivoted in response. Good companies treat their people and the planet with respect. We need to celebrate companies like Patagonia and focus our energy there, so that we as consumers can create a culture shift to how companies operate.

Because responsible companies care for their people, not just their bottom line.

Businesses need to realize that valuing employee happiness through a human-centric approach leads to better retention, brand loyalty, and workplace satisfaction. In an era where personal growth and job fulfillment are key, traditional methods are no longer sufficient. Adapting to these changing priorities is essential for success. Good job Patagonia 👏🏼

Doing the right thing is the hardest option but doing the right thing is always right and you will see the benefits in the long term.

You have to be very naive to think you can build a community without a purpose or objective and still have people chomping at the bit to join. Spoiler alert: It doesn’t work. A lack of purpose is why a lot of communities fail to take off. When building a community, you have to be clear on: - Why you are doing it - What people get out of it Without these, you might as well not bother 🤷♀️ It sounds harsh, but it’s the truth. It’s no use just picking something you enjoy. There has to be an end goal to bring people together and keep them engaged. Patagonia are the master of this and a great example. Their mission is to one day save the planet. It’s a big goal. But it works. Because there are millions of people around the world who share this vision/goal. And that’s why Patagonia’s community is one of the best. Can you see what I mean? It’s a lot more than “We like rock climbing”, which would be nowhere near as effective. Communities that have a purpose succeed. And this is proof. Bravo, Patagonia 👏 Need help finding your purpose and objective to drive your community? Send me a DM on here. —— 🗓 I post about social media and building thriving communities 🏷Tag someone who you think’ll like this post 🔔 And ring my bell to stay up to date #Community #Brand #Purpose

𝐃𝐨𝐧’𝐭 𝐫𝐞𝐚𝐝 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭! Or as Vanessa Rueber referred to the campaign by Patagonia: “Don’t buy this jacket!”. Referring to a campaign that went wrong where Patagonia accidentally sold a lot of jackets. Now that you’re reading this post, you’re actually imperfect too, ignoring the headline. And when it comes to acting sustainably, 𝘸𝘦 𝘢𝘳𝘦 𝘢𝘭𝘭 𝘪𝘮𝘱𝘦𝘳𝘧𝘦𝘤𝘵. However, 𝐢𝐭 𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐬𝐩𝐚𝐜𝐞 𝐭𝐨 𝐥𝐨𝐨𝐤 𝐚𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐨 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐜𝐡𝐚𝐧𝐠𝐞 𝐲𝐨𝐮𝐫 𝐰𝐚𝐲𝐬, both professionally and personally. Yesterday, Vanessa shared her personal story of what drives her working for Patagonia Swiss AG and Protect Our Winters Switzerland. One of the things that that touched me was her story about how her kids look at the beauty of the mountains and are ignorant, thinking that someone is taking care of the preservation of the beauty of nature. Through her work, she started to care more and more about protecting our home planet. According Patagonias mission statement: “𝒘𝒆'𝒓𝒆 𝒊𝒏 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒕𝒐 𝒔𝒂𝒗𝒆 𝒐𝒖𝒓 𝒉𝒐𝒎𝒆 𝒑𝒍𝒂𝒏𝒆𝒕”. You don’t have to be fully there already but positive change is a process you have to make space for. I loved how she shared that the dandelion plant (the one you blow to make a wish) is a symbol of hope for her. When you or the wind blows it, the seeds spread everywhere, exponentially. We cannot stop it. Clara Gulde, Holger Sigmund and myself are trying to achieve the same with the 𝑪𝒍𝒖𝒃 𝒐𝒇 𝑪𝒉𝒂𝒏𝒈𝒆, where we are making a positive impact by creating space for positive change. Everyone is welcome to join our platform and we host monthly free (online) sessions (change practice). If you’re interested in what we’re doing, feel free to reach out! You're not too late, we're just getting started :) And make sure to check out what Patagonia and Protect Our Winters are doing. Very inspiring to say the least. Jouk Hogenhuis Julia Mayer Daniel Gulde Christian Zeunert Elmar Müller Gerald Maerz Laura Selenz Nicole Grandi Noah Pircher Rawan Gebran Stephanie Zorn #DontReadThisPost #DontBuyThisJacket #ImperfectlySustainable #ChangeForABetterFuture #ProtectOurHomePlanet #InspiringStories #ClubOfChange #PositiveImpact #ChangePractice #JoinTheMovement #CommunityForChange #BeInspired

Today on B the Change 📖 "Patagonia and B Corp Community Co-Create a New Model of Capitalism," you'll discover how two powerhouses are joining forces to create a more sustainable and inclusive world. 🌍 Patagonia's Dedication to Environmental and Social Responsibility: Learn how Patagonia, a longtime leader in sustainable practices, is doubling down on its commitment to environmental stewardship and social justice. Their bold actions serve as a beacon for the corporate world, showing that purpose-driven business is not only possible but profitable. 🤝 B Corps' Commitment to Balancing Profit with Purpose: Explore the core principles that drive the global B Corp movement. B Corps are more than just companies; they are a community of businesses dedicated to balancing profit with a profound commitment to people and the planet. This partnership exemplifies the power of collective action in building a better world. 🌟 The Impact of This Partnership on Redefining Capitalism: Discover how Patagonia and the B Corp community are working together to redefine the very essence of capitalism. Their collaborative efforts are setting a new standard for business, where purpose, ethics, and sustainability are not just buzzwords but the driving forces behind economic success. Ready to dive into this incredible story of innovation and purpose-driven collaboration? 📖 Read the full article on B the Change: https://lnkd.in/gtiXsRu3 While you're there, explore more engaging content that showcases how businesses can be forces for positive change. Let's keep pushing the boundaries of what's possible when businesses unite for a better future. Together, we can truly #BtheChange! 💪 #Sustainability #SocialResponsibility #BCorps #PeopleandPlanet #BusinessForGood