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True personalization in travel management is now within reach with Self-Sovereign Identity (SSI). SSI allows business travelers to manage their personal data securely and share it with selected vendors, paving the way for a 360-degree view of the customer. This means that TMCs can better cater to individual traveler preferences and streamline the booking process. Imagine having all the traveler’s preferences, memberships, and past experiences at your fingertips – this is the future we’re heading towards! For TMCs, this technology not only enhances service delivery but also ensures data privacy and security for travelers. By integrating SSI, we can provide personalized travel experiences that respect the traveler’s privacy while offering convenience and efficiency. Learn more in our white paper with BTN Group: https://bit.ly/458Heww #TravelManagement #Personalization #DataPrivacy #SSI #FutureOfTravel

Ian Kaumas

Results-Driven Professional | 14 Years in Airline & Fintech | AI Enthusiast | IT, Ecommerce, Project Governance & Digital Marketing | BSc in Computer Science | MSc in IT Enterprise Management

2w

Exciting take on SSI! Enhancing personalization and ensuring data privacy is crucial. Can't wait to see how this tech shapes the future of travel management.

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