Billie’s Post

🌟 Ever heard the phrase, 'Your team is your best asset'? In the world of social media marketing, this rings truer than ever! Employee advocacy is like tapping into a gold mine of authentic promoters. When team members share, engage with, or talk about their workplace on social media, it paints a genuine picture of the brand. It's organic, heartfelt, and relatable. Imagine having a battalion of ambassadors who know the company's ins and outs! Their stories, experiences, and endorsements often resonate more than a polished brand campaign. Why? Because they're living the brand journey, day in and day out. 🚀 So, the next time you see a post from someone praising their workplace, know it's not just an employee speaking; it's the heart of the brand beating loud and clear. #TeamTalks #EmployeeEvangelists #AuthenticAdvocacy #BrandHeartbeat #SocialPowerhouses

How could a supposedly social-first brand miss the mark on inclusivity not once, but twice? Working in social, your ears are constantly to the ground - eagerly soaking in what your community and the internet are saying. Every trending whisper or pump-specific complaint, all hurled at you with velocity. A mere account toggle separating you from your personal feed of proposals and bagels and the, at times whirlpool of online vitriol. Brands who face this backlash once have the opportunity to learn from it. Be it deserving or not. Lick their wounds and level up. Hiring the right people, paying them deservingly and investing in different voices from different backgrounds. To help ensure diversity of thought from the development process to the launch upload. Instead, what too often happens is ego interrupts. Social teams ignored (ha! “team”). CX flags are negated as micro moments in isolation. PR pros put on pause. And the inclusivity issue remains. Halted at the top. By old-school, distinctly beige, pre-Fenty thinking. Or even selfish, faux-universal, new-wave thinking. The moral of the backlash-behold story? Embrace your diversity practices with two hands and your social listening with all ears. #beautyindustry #socialmedia #brandsafety

Can we talk about joy for a minute? Or the last time you belly-laughed at work? I love communications because I get to bring people together around an idea, a product, a moment - and connect them to a medium and an audience that matches their energy and values. Those things can be different for every organization, but when it clicks - it's joyful. It's why my clients become friends, and sometimes my friends become clients. There is nothing better than doing great work with people you respect, and having fun while you're at it. Work on serious topics like female empowerment, just do them differently. And make friends along the way. #Marketing #Communications #PR #TVInterview #Fashion #FemaleEmpowerment #BrandPR #WorkDifferently #HaveFunAtWork

The best piece of employer brand advice you’ll hear today… People don’t apply for a job at your company when they understand you. They apply for a job when they feel that you understand them. 🤯 If you’re focused on ‘what do we need to say’ instead of ‘what do our target audience need to hear’ - you’ve failed at the first hurdle. #EmployerBrand #TalentAttraction

Over the weekend, I got a chance to relive my band days, stepping onto the stage to sing ‘I’ve Got the Music in Me’ by Kiki Dee. It was more than just a performance for me; it felt like a journey back in time, reconnecting with a part of myself. This moment of nostalgia made me realize how similar music is to the art of employer branding. Just like finding the right pitch and harmony in a song, attracting the right talent often involves fine-tuning your approach. Each adjustment in employer branding, no matter how small, is like hitting the right notes in a performance. In my experience, achieving this harmony isn’t just about aligning skills but also about syncing with the unique rhythm of your company’s culture. So, here’s a note to my fellow colleagues: stay patient, keep adjusting your strategies, and soon you’ll find the talent that perfectly harmonizes with your company’s melody. 🎵 #EmployerBranding #TalentAtrraction #TalentRetention

Last year I didn't see the John Lewis Christmas ad on TV I didn't see their ads online I didn't even see customers posting about it. Instead... I first saw it proudly shared and talked about by their employees on social media. The important word here is 'proudly'. I kept reading stories about how proud employees were to be part of this latest campaign. In my experience... employees that are proud of the brand they work at... are very happy to talk publicly about the brand they work at. The benefit to the brand of this combined voice is enormous. In terms of increased: - trust - awareness - consideration This is not only down to the brand having a clear purpose. It's having a shared purpose. Something that resonates across the company. We launched John Lewis' employee advocacy programme back in 2017. With a clear understanding that at the heart of the brand was its people. And that strong brand building campaigns would only really happen when its people were involved. At Togethr we are passionate about working with companies whose people who are aligned around a shared purpose. Brands who inspire and support their teams. Which leads to many, many positive conversations with their customers. #employeeadvocacy  #employeeinfluencers  #sharedpurpose  #retail

True story. Not only when it comes to supporting your peers but even more important when supporting your team members. Your employees are the face of your brand and know more about your business than anyone else. Their inside knowledge and personal connection to the business make them really powerful brand advocates. Businesses will often focus their marketing resources primarily on external communication, missing out on their closest brand advocates – their own people.... A while ago we conducted research into employee advocacy and found that over a third of UK employees felt disconnected from their company’s brand and were lacking the skills and resources needed to be brand advocates. Pair this with the 87% of respondents who stated that they talk regularly about their employer’s brand outside of work and you see what I mean by missing out? If they talk about your brand anyway, wouldn’t it be better if they felt confident and encouraged to do so in a way that helped your business grow? I’ve seen the difference this can make across various industries, not only when it comes to external but also internal communication. At Squirrels & Bears we specialise in helping business teams and individuals create personal branding strategies that highlight expertise, expand influence, and connect them with their target audience and if this is a missing piece in your strategy, I’d love to tell you more about what works and what doesn’t. #personalbranding #brandadvocates #employerbranding

🚀 Boohoo's Hiring Transformation 🚀 Boohoo achieved a 95% reduction in agency spend and doubled their brand awareness by leveraging LinkedIn's Enterprise Program! This impressive shift not only saved costs but also cut their time to hire in half. 📈💼 Curious how they did it? Dive into their success story and see how LinkedIn helped revolutionize their recruitment strategy. 👉 Read the full case study here https://lnkd.in/ehwK52vq 👈 #RecruitmentSuccess #EmployerBrand #LinkedIn #Boohoo #BrandSuccess #LinkedInEnterprise

Turn Your Team into Brand Superheroes! 🌟 ✨ Why? Employees are your most authentic voice on LinkedIn. Their stories resonate, building a magnetic employer brand that attracts top talent. 🔥 How? Encourage Sharing: Cheer on your team to post their wins and workplace pride. Content Creators: Equip them with key messages for genuine stories. Celebrate Advocacy: Recognition fuels motivation. Spotlight their efforts! Empower with Tools: Provide training and templates for effortless sharing. 🚀 Impact? Authentic employee stories cut through the noise, drawing in potential stars who align with your culture and values. 💡 Remember: Your employees are your loudest fans. Amplify their voices, and watch your employer brand soar! 🔗 Engage with us to learn more about building a culture of advocacy at Talent Horizons. #EmployeeAdvocacy #Empower #Branding

Employees are not just workers; they're the face of your brand. They are the brand ambassadors. When they feel valued and engaged, they naturally become enthusiastic ambassadors, authentically promoting your company's values and mission. Investing in their experience isn't just about morale, it's about cultivating powerful advocates who amplify your brand's impact both internally and externally. #BrandAmbassadors #EmployeeEngagement #EmployeeExperience