Billie’s Post

The Cosmetics Business Podcast is now available to listen to on YouTube and Spotify platforms. Go beyond the headlines as Cosmetics Business' award-winning journalists explore beauty's biggest news, trends and talking points. With two million readers from 171 countries and 100,000 subscribers, Cosmetics Business is an agenda-setting authority in the global beauty industry. Listen on YouTube here: https://lnkd.in/eBNENgYB Listen on Spotify here: https://lnkd.in/eTS92Je8 #TheCosmeticsBusinessPodcast #B2BCosmetics #BeautyNews #NewPodcast #BeautyTrends

In 2015, we created our first viral video for a client, racking up 14M views on Facebook & selling thousands of their 'Mr Whipster Whizzy Whisks'. The company we were working with did QVC-style presentations of cool products in stores like Debenhams (who remembers these?). We helped bring that concept online & it was super effective. The reason I'm telling you this is because there is a similar company on TikTok called 'Seen On TV Ltd' that is racking up tens of millions of views doing the same thing. They are using an interesting strategy to drive tons of engagement. Leading to millions of organic views. The strategy? Engagement Bait. There are mixed views about using this strategy. It can be seen as a bit cheap. But highly effective. I explain more in this clip. This was a clip from our latest podcast, '4 Clever Marketing Strategies NO ONE is Speaking About'. Full podcast: https://lnkd.in/eki3DiRa Have you heard of 'Engagement Bait'? What's your opinion?

🌟 Curious about beauty marketing? It refers to the strategies, techniques, and campaigns used by companies and brands within the beauty industry to promote and sell their products or services. 🎙️💅 In this episode of the Product & Packaging Powerhouse podcast, I sat down with https://lnkd.in/eQQmQAkJ and delved into the secrets of successful beauty marketing, the role of packaging, and the transformative power of data. Listen to the featured episode on Product & Packaging Powerhouse™️ https://lnkd.in/g9Pd6VSt Available on Apple, Spotify, Google Podcast, Amazon Music #TheProjectExecutionHER® #HolisticMarketingStrategies #podcast

Today's The Speed of Culture Podcast episode with Kory Marchisotto, CMO of E.L.F. BEAUTY and President, Keys Soulcare was by far one of my favorites! The concept of "fail forward" rings so true to what marketers need to do today. Take risks, learn from failures and let that propel you forward to the next decision. At Suzy we are constantly iterating with this philosophy in mind. E.L.F. is also putting consumers at the center by listening to their community and making smart business decisions based on what their brand loyalists are asking for! Link: https://lnkd.in/e2Fn9CBD #consumerinsights #marketers #beautybrands

While on the Rooted In Retail podcast, Crystal Vilkaitis asked me "How do retailers convert followers into paying customers?". One of my recommendations was to talk about the product like it is desirable, versus just plainly posting about a product and expecting your customers to know why it's special. There is a reason you picked that product over another one. As a retailer, it's your job to translate those reasons to your customers, whether it's the quality, price, story, sustainability, size, the ingredients... the viewer can't tell through a product image with a caption that says "New Arrivals". You have to make that product desirable. Here is a clip from the podcast "Insider Tips to Rock Social Media with Steph Bechard of Crystal Media." If you'd like to listen to the whole episode, download it here: https://lnkd.in/gWPq_QXx

What do Bill Gates, Khloe Kardashian, and The View all have in common? They helped turn Boxbollen into a company that has generated over $30M in revenue! In this episode of the podcast, I chat with Jacob Eriksson and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. During our chat, they dive into how they’ve leveraged celebrity endorsements, media opportunities, and seasonal sales cycles to grow their business into a massive success – and give you tips to do the same. We talk about the strategic planning behind launching during the Christmas season and how the timing has become integral to their annual sales cycle, and they share how they ALMOST said no to a spot on The View – which turned into a HUGE sales push for them. Tune in to learn a ton about capitalizing on surprise opportunities, how to make the most of endorsements (the revenue may not come where you think it does!), and so much more. Check out the full episode on Spotify - https://lnkd.in/eaA2s-39 Apple - https://lnkd.in/eFT9p6VD YouTube - https://lnkd.in/e8quBgzh

I created the Beauty from the Shelf podcast in March 2023 to democratize the critical information beauty brands need to scale their businesses. I’m so excited to announce that Season 4, Episode 1 of the Beauty from the Shelf podcast is live! In this episode, I talk with Anna Marie La Venia of The Emerson Group to discuss consumer care, previously known as customer service. Also known as: -The 1-800 number on the back of the products -The chat bot you message when things are great...or not so great The real aha is how much consumer care can truly help early stage brands with things like: 👉 Building brand loyalty and trust because your consumer care engagement is your brand voice IRL 👉 Consistency and expectations around how you respond to complaints or praise on social media about your brand 👉 Truly listening to what they say about your brand because perception is reality 👉 Knowing that consumer feedback might lead you to some tweaks & that's ok Anna Marie is the G.O.A.T., so I'm so glad she could really dive into this topic to share specifics around this topic. Search Beauty from the Shelf anywhere you stream podcasts for a listen, and check the comments for a link 😉 #podcast #consumercare #cpg #newepisode #newseason

You can now listen to episode 3 of The Cosmetics Business Podcast on Youtube, Spotify or Apple podcasts - it's a good one! ✨ #TheCosmeticsBusinessPodcast

Thank you Melinda for offering your platform to explore this important topic that is affecting us all. To find answers: this is an invitation to explore the internal image we have of ourselves because that is the one influencing us and others (in this case, young girls). In this podcast I shared about my internal image. #selfdiscovery #selfawareness #selfawarenessjourney #selfexpression

Have you heard the news? The Women Owned Podcast is airing for a second season in 2024 on Spotify. To prepare, listen to all the episodes you've missed! https://lnkd.in/eDCFPjYD Like what you hear? Show your support by leaving a review, and feel free to like and follow #womeninbusiness #brandstrategy