The right information enables marketers to allocate resources effectively, driving growth and achieving conversions. But... 📊🤔 How do you cut through the clutter? In this episode of The Undiscovered Metric, we talk to Jeffrey Coleman, Leader of Digital Marketing Science at Carters Inc. He shares how understanding your business model, leveraging cohort analyses, and focusing on key metrics like incremental return on ad spend (iROAS) can revolutionize your marketing strategy. Watch the full episode here: https://lnkd.in/eGeAxDAC
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Get ready to learn how to revolutionize your marketing strategies with Tap In Digital's exciting 5-part series, Ted Coxworth will be starting with a deep dive into the core challenges of marketing measurement and setting the stage for innovative solutions. Don't miss out! Join us next week for the launch of our first video, where we explore the key challenges in marketing measurement. #MarketingStrategies #MarketingMeasurement #DigitalMarketing #MarketingSolutions #InnovativeMarketing #MarketingChallenges #TapInDigital #MarketingTrends #MarketingInnovation #DataDrivenMarketing
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Is your digital marketing strategy in need of a boost in 2024? Here is a good place to start. Episode 2 of 'Beyond The Click' is out! In this episode, we catch up with Holly, our Head of Performance Marketing. 👋 Keep watching to find out more.
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This week on #CampContent: Dive deep with Justin Chen from PickFu! Discover the secrets to utilizing consumer feedback to drive your business decisions. Tune in for expert tips on refining your marketing strategy! 🎧 #MarketingTips #DataDriven https://vist.ly/3djaz
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Be honest, how is your planning season so far? 😡 😭 🫠 We've got just the thing for you. Learn what you need—fast—in our planning crash course. It's designed to give marketers practical, real-world knowledge on making all aspects of the annual planning season easier, from big-picture strategy all the way down to tactical pivots and measuring performance. Sign up (for free) here: https://lnkd.in/gyAQ6HvB #marketing #marketingplanning
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Check out the newest episode of #TheArtofMarketingOperationsPodcast, where CMO Ted Rogers shares insights on improving buying experiences, boosting direct-to-consumer sales, and harnessing data for holistic digital and physical marketing strategies. Tune in now! 🎧 #marketing
The New Rules of Customer-Centric Marketing
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How do you measure the impact of your news and ROI on your news release?
Are you struggling to measure the ROI of your press release campaigns? Discover expert tips for setting clear objectives, tracking key metrics, and leveraging insights to optimize your press releases. https://bwnews.pr/3xgYuTF #ROI #PressRelease #Anaytics #Results #PRTips
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Are you struggling to measure the ROI of your press release campaigns? Discover expert tips for setting clear objectives, tracking key metrics, and leveraging insights to optimize your press releases. https://bwnews.pr/3xgYuTF #ROI #PressRelease #Anaytics #Results #PRTips
Measuring the Success and ROI of Your Press Releases | Business Wire Blog
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We’re doing month end reviews at COUP and we’re delighted to see all these plus signs and green numbers all around 🍀✅ What works? An understanding of your metrics and the focus on the right strategy! #socialmedia #contentcreation #socialmediamanager #smmagency #digitalmarketing
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Are buyers getting stuck in the messy middle? Often, the barrier to purchase is simply a lack of confidence in the purchase, combined with the need for validation that the purchase will live up to expectations. Our video series, hearing from the Google researchers behind the new ‘Marketing the messy middle’ research, explores how marketers can make sense of it all. Episode three looks at 'Confidence in the messy middle', featuring Tamara Bos. Find out how marketers can help shoppers through their journey in the messy middle here: https://lnkd.in/e823WFTD #consumerinsights #marketing #insight
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Understanding the right benchmarks in digital marketing can make or break your strategy. Fred Vallaeys emphasizes the importance of tying your metrics to actual business objectives rather than vanity figures like cost-per-click or click-through rates. Learn how focusing on profits can drive meaningful growth for your business in the newest episode that dropped today! #DigitalMarketingDomination #BusinessMetrics #ROI #DigitalMarketing
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