Adverity’s Post

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18,063 followers

1mo

The right information enables marketers to allocate resources effectively, driving growth and achieving conversions. But... 📊🤔 How do you cut through the clutter? In this episode of The Undiscovered Metric, we talk to Jeffrey Coleman, Leader of Digital Marketing Science at Carters Inc. He shares how understanding your business model, leveraging cohort analyses, and focusing on key metrics like incremental return on ad spend (iROAS) can revolutionize your marketing strategy. Watch the full episode here: https://lnkd.in/eGeAxDAC

Transcript

Understanding your business model is key. Understanding what are you in the business to do? Are are you in the business to? Is to have the highest quality of Labor production as you can. Are you in the business? And that's if you're operations, if you're in finance, you know what is your business? Is it to make sure that you have the highest level of, of, of, of return on your, on your financial investments or, or or for us, are you in the business of making sure that we, we produce the highest? Quality of of children's and and baby clothes that we can for our customers and so knowing the business. Is critical. And and everything kind of. Starts and ends from there, you can start to get as as deep as you want into cohort analysis. You could start to use all of the various advanced AI technologies that are coming that are now in the marketplace. But if you don't understand what makes you a success in in whatever discipline that you support, then then everything else is kind of a, a fruitless. Activity. So that's what I would really say is to get you started, understand what you're in the business for and then understand how that shows up for your customer, whoever your customer is.

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Adverity’s Post

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The New Rules of Customer-Centric Marketing

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