From Billboard: As the pandemic subsided in 2021, CMO growth turned to hypergrowth, fueled by increases in online revenue, the reopening of restaurants & stores, and the roaring comeback of the concert business. Read more here: bit.ly/4eRb5OD
Music Business Association’s Post
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Funflation is the latest buzzword that retailers are using to explain why consumers are spending on experiences instead of goods. Affirm, the buy now pay later platform, saw a 45 percent growth in year-over-year demand for travel and ticketing in the most recent quarter. Eventbrite's 2023 trends report found that while 80 percent of survey respondents are tightening budgets due to rising costs, most are not pulling back spending on concerts and events. Read the latest from Modern Retail. #retail #cpg #
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“𝗙𝘂𝗻𝗳𝗹𝗮𝘁𝗶𝗼𝗻” 𝗶𝘀 𝘁𝗵𝗲 𝗯𝘂𝘇𝘇𝘄𝗼𝗿𝗱 𝘁𝗵𝗮𝘁 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲𝘀 𝘁𝗵𝗲 “𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗲𝗰𝗼𝗻𝗼𝗺𝘆” 𝗿𝗲𝘁𝗮𝗶𝗹 𝘁𝗿𝗲𝗻𝗱. People want experiences and are willing to pay for them “amid the backdrop of economic uncertainty and dwindling household budgets.” Consumers are willing to cut discretionary spending in favor of concerts, events, trips, etc. Retailers of durable goods can deliver on funflation via pop-ups, partnerships that offer limited editions and building relationships with stars, athletes and musicians. Read more in the ModernRetail article below. #funflation #ModernRetail #discretionaryspending #retailspending #LineModern #retailbuzz
How retail brands are trying to cash in on 'funflation'
https://www.modernretail.co
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https://lnkd.in/gh37FC9D McDonald's remains at the top of the AdEase charts, according to their latest report for the week of Feb. 19 to 25. With 2,109 combined occurrences, the restaurant chain ranked among the top 10 in all markets – it placed first in Vancouver and Calgary, third in Toronto, and eighth in Montreal. Nivea followed closely, with 1,926 total occurrences, 770 more than the previous week. The care brand moved up five positions to enter the Montreal list and one spot to join the ranking in Calgary. Crave TV remained as the third most active advertiser, with a total of 1,457 occurrences, followed by Leon’s Furniture, with 1,435. Subaru, which dominated the TV market from Jan. 29 to Feb. 11, finished fifth with 1,362 combined occurrences. Despite not being the most active advertiser in recent weeks, the automaker continues to buy big, this time mostly in Vancouver, where it placed second, and Toronto, where it finished sixth. Nationally, Lucky Charms, which jumped 398 spots to ninth, and Cheerios Flankers, which climbed 10 positions to seventh, were two of the week’s biggest movers. Retail company Sleep Country also rose five spots to sixth, while Trivago climbed four places to eighth.
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https://lnkd.in/g-Pgj_Vi McDonald's has taken the top spot from Subaru of America in AdEase’s ranking of the most active advertisers on TV during the week of Feb. 12 to 18. According to the monitoring company’s most recent report, the QSR dominated the market with a total of 2,051 occurrences. It finished second in Vancouver, third in Calgary, fifth in Toronto, and ninth in Montreal. Toronto remains the market where the company buys the most ad space, with 770 occurrences in the last week. It was followed by Leon's Furniture, with 1,534 combined occurrences. The furniture retail company, which reported 1,312 occurrences the previous week, finished first in Vancouver, fourth in Calgary and seventh in Toronto. The third most active advertiser was Crave TV, with a total of 1,432 occurrences, and the fourth was Tim Hortons, with 1,369. Subaru finished just behind Tim Hortons, with 1,311 combined occurrences. The automaker topped the charts for the past two weeks – it scored 2,912 occurrences from Feb. 5 to 11, while it made 2,872 the week prior. In terms of categories, one of the week’s biggest movers was chips, crisps, popcorn and pretzels, which climbed 45 positions to rank fourth in Vancouver, as well as mattresses, which moved up 35 positions to rank tenth in Montreal.
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Discover the ultimate solution for digital discount cards and local business listings - BiG Discount Club! 🌟 Enjoy the perks of seamless savings with exclusive discounts at your fingertips. From your favorite restaurants to trendy boutiques, BiG Discount Club has you covered. Embrace a smarter way to shop and support local businesses. Don’t miss out on the best deals in town! 💰🛍️ Bgdiscountclub.com #BiGDiscountClub #SmartShopping #SupportLocalBusinesses
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When retail media is really not just ‘retail’: we’ve seen supermarkets, department stores, delivery/‘super apps’, telcos, hotels launch high margin advertising businesses…. And with JP Morgan, now banks. What’s next: automotive manufacturers and dealerships, credit card companies, insurance, airlines…. ? And while some studies show that marketers are carving out incremental budgets for ‘retail’ media, is there enough to go around? Does fragmentation of media (and budgets) risk dropping below sufficient levels in any one of these platforms to make meaningful impact? How easy/hard is it to manage audience duplication, or is it now more about context that drives media selection? Exciting to see how this space develops in a digital media industry that to date has been driven by a small number of major players
JPMorgan Chase launches digital media business
reuters.com
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Our Head of Commerce Amie Owen recently sat down with Beet.TV at #BeetRetreat to discuss the evolution of #retail media and what we can expect from this growing marketing segment in the future: "The point of purchase has changed over time and could be across any medium right now, whether it's CTV, social, at the store or online. So we make sure we are giving that option to buy no matter where someone is throughout their specific consumer journey.... At UM we speak both languages-- we have the background of the retailer and media. So we are that linchpin that is solving a lot of challenges for our clients." #commerce #retailmedia
Retail Media Is About More Than Retail: UM’s Owen
https://www.beet.tv
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Some of the year’s biggest retail events are coming up soon, like Click Frenzy. It’s essential that you’re considering how you might be able to compete in an already noisy market. Carefully analyse your costs and pricing structure to ensure you can offer competitive discounts without sacrificing profitability! #ClickFrenzy #Retail #RetailEvents
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Great article from Path to Purchase Institute. We love #retailtainment. With #TeamHMT, from parking lot to aisle, we connect your brands with shoppers to create awareness, drive trial and influence purchase. What better way to engage shoppers, invite them to store and inspire them to shop more than with #popup #events like these. #shoppermarketing #xm #experiential #experientialmarketing #retailevents
Walmart Hosts Y2K-Themed Parking-Lot Parties This Summer
p2pi.com
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