Music Ally’s Post

Is this the end for TikTok? 📉 Universal Music Group, the label behind some of the biggest artists in the world including Taylor Swift, Ariana Grande, Drake, and Harry Styles, has announced it’s pulling all its artists’ music from TikTok 🤯 The move is due to pay disagreements, as well as concerns with AI, with UMG citing “how little TikTok compensates artists and songwriters” as one of the reasons for their departure. From today all music from SZA, Olivia Rodrigo, Billie Eilish, The Weeknd, and countless other artists, won’t be available to add to your videos, and any old video that used one of their songs will now be muted 🎧❌ This move surprised some as some UMG artists such as Ice Spice arguably wouldn’t have as found as much success as they have without their music trending on the app, but for now, their music is gone. This massive move will be sending creators scrambling to TikTok to replace the audios of all their now muted videos, but may also send more creators back to Instagram, and perhaps even YouTube Shorts? 📲 How do you feel about this music being deleted? Tell us in the comments👇 #tiktok #universalmusic #tiktoknews

TIKTOK'S SONGS OF THE SUMMER 2024 🔥🪩🏄♂️ The summer's biggest music moments have been popping off on TikTok: 📌 Brat summers and eighties dancing 📌 Rising stars and the return of big industry names 📌 New eras for female pop 📌 Exciting urban breakthrough genres Last year, Mae Stephens, who swapped supermarket shifts for TikTok stardom, topped the global Songs of the Summer list with her smash hit 'If We Ever Broke Up'. Who will take the crown this year? 👑 Check out the Top 10 tracks and artists globally, along with charts for Japan, Mexico, United Kingdom, and The United States. To explore the list for your region, visit the Music Charts in the TikTok app. #LifeAtTikTok Methodology: TikTok's Summer Songs are ranked by total creations over Summer 2024

Does it seem a little quiet over on TikTok? 🎧 That might be because Universal Music Group (UMG) recently pulled their music from TikTok after the license expired and negotiations to renew failed. Much of TikTok’s vibe comes from catchy UMG beats from popular artists like Taylor Swift, Billie Eilish, The Weeknd, SZA, Bad Bunny, and more—like *millions* of songs more. And although other music choices exist, losing UMG’s tracks could impact engagement. Plus, videos previously using those sounds are now muted… leaving a very awkward void of soundless dance videos. If it’s not resolved soon and/or other labels follow suit, it could impact TikTok usage and drive people from TikTok to Reels. In the meantime, brands should continue to leverage available music on TikTok to generate views and engagement. Bonus points for chiming in on the humor of the situation. 🔥 #SPARKbrand

Only Taylor Swift can do this!! This Apple Music Commercial featuring Swift working out and rapping along to Drake's "Jumpman" went viral in 2016 After the release of this song, Drake’s  song experienced a staggering 431% increase in sales worldwide.(According to Forbes) This ad defied expectations. Seeing the pop queen jam to rap was unexpected and delightful. And that trip? PURE GOLD!! It made me feel, she wasn’t some untouchable celebrity but someone who is not afraid to laugh at herself. And I am pretty sure everyone felt this. I remember this ad being such a cultural moment. This is why authenticity in marketing is such a big deal. People connect with that way more than just some fancy ad. When you show the real you, it turns into something special, something everyone can share and talk about.  The ad celebrates the pure joy of getting lost in a song, a feeling we've all had. I love this commercial because it does not just sell a service. It taps into a core human desire for connection and emotional release. Pretty cool, huh? P.S.- Stay ahead of the curve with my insights on CRO, Experimentations, Marketing and more! ♻️Follow Sagrika Agrawal for valuable content and expert tips. #applemusic #marketing #ad

No one is talking about Instagram's latest rollouts 🎉 ➜ 'Add Yours Music' sticker. Just tap, pick your track, and watch the musical chain - what everyone you follow is listening & sharing. ➜ The Frames sticker, your friends gotta shake their phones to reveal your snapshot— cool. ➜ Post a story with the Reveal sticker, drop a hint, and make them DM you to uncover the secret. It’s like your own reveal party - can be baby gender or or or. ➜ Cutouts feature, easy sticker creation & use.. Im surprised by the creativity of some people who are utilizing these features, like PROS. Plus im going back to this quote: "everything on digital will be gamified" Yes it will & it is. Did anyone notice this? #CuriousHabibis #InstagramUpdates #SocialMedia #SultanSpeaks

If you heard about it, you can skip the post 🤓📊 What's new? UMG (Universal Music Group) could not reach a new agreement with TikTok and has removed their artist’s music from the platform as of February. Songs and sounds from artists like Taylor Swift, Harry Styles and Billie Eilish, to name a few, are no longer available to use in videos and have been removed from all existing ones. What does that mean? Around 60% of videos on TikTok use music and users will really feel the failed deal between the platform and UMG going forward. Existing videos using the songs and sounds from the removed artists are now muted. Do you think it’s a big hit, or a space to discover more audience and creatives? #productmarketing

Have your TikTok videos gone silent? Wondering why they are muted? ICYMI Universal Music Group has officially pulled its catalog from TikTok. This means you can no longer use songs by artists like Adele, Drake, and Billie Eilish in your videos. On your feed, the word ‘Muted’ will appear if your past videos were affected. However, you can replace your old audio with a new sound so you can still extend your reach. Check your past videos to make sure! #Marketingtips #MarketingMobstress #marketinghelp #socialmediamarketing #Tiktoktips Need help with your social media strategy? reach out! https://lnkd.in/dCx6tpe

Attention Seekers POV 💡 🧠 🗣 "Murder on the Dancefloor" is number 2 in the official UK singles charts, all thanks to Saltburn and its TikTok-loving Gen-Z audience. The song has witnessed a remarkable surge in popularity, now boasting millions of streams, a substantial jump from the 300,000 it garnered throughout the past year.   Since the film's release in November, the classic has been featured in over 200,000 TikTok clips, whilst a different version has appeared in a further 100,000. On Instagram Reels, it has been used in over 70,000 clips.   The renewed interest in the song has also impacted its official music video, witnessing a jaw-dropping 496% increase in global views. This surge has spilled over to the artist's entire music video catalog on Vevo, experiencing a substantial 142% uptick in global views.   This phenomenon is not unprecedented. Kate Bush's classic track, "Running Up That Hill," experienced a similar TikTok renaissance after being featured in Stranger Things, bringing in millions of new fans and revenue. It underscores the power of placing the right track in the right context at the right time to capture the attention of young fans and go viral, especially considering the influential role fans play in each other's preferences.   For Gen-Z, unfamiliar with these classics, it presents a golden opportunity for old hits to stage a comeback. When a piece of media captures their imagination, they share and amplify it, creating a fresh wave of popularity. -- For regular insights on fandom, subscribe to Attention Seekers POV Digest ⤵️  https://lnkd.in/eFxgyFNX Sources 🧐 www.billboard.com www.officialcharts.com www.vevo.com #tiktok #genz #genzmarketing #saltburn #music #charts #streaming

When they keep seeing you again.. again, again, again… You *might* know who I’m talking about — the Taylor Swift of the dance music world. Fred again.. of course. And if you haven’t heard of him (but seriously, he’s even on mainstream news), well, you have now. He’s sold out multiple arena shows and pop-up gigs and broken the hearts of Aussie fans who couldn’t get tickets. He’s done a few things that are just ‘big ticks’. ✔️ Musically, obviously multi-talented with singing, producing, DJing, and playing instruments. Plus, innovating sound through the use of sampling real-life clips and strong emotional hooks in his music inspiring musical loops that play in your head all day. It’s almost perfect timing that he got big during covid — it’s exactly what people needed, music is therapy after all. The music is also genre-bending (with elements of house, pop, UK garage and more), so it appeals to a mass audience. Plenty of his fans aren’t traditionally into electronic music. He’s also done huge collabs with some of the world’s biggest artists, won accolades, and is a ‘nepo baby’ but I won’t go into that. Curiously, he’s even caught the underground music listeners by surprise, who often feel commercial music is cringe. From a marketing POV: The inherent virality of social media has allowed the hype to grow exponentially. I mean, I added a comment to a random video of one of his concerts just yesterday and it has approx 400 likes and counting. Tons of FOMO and scarcity marketing with show pop ups and blink-and-you’ll-miss-it ticket sales. I woke up to the news of a show at Revs (down the road from me) and it was… frustrating. Plus he is super organic in how he relates to his fans, from the aesthetics of his branding to the way he relates to fans on socials and in person in an authentic, seemingly humble way. Anyway, I’d much rather see him all over my feed than Taylor Swift! A lot of brands should be taking notes here. #socialemediamarketing #contentmarketing #fredagain #musicpromotion #musicmarketing

Who hasn’t felt a bit of nostalgia when listening to a song from their YOUTH? Music forges a strong bond with a teenager👦 One that will never break. Research shows music impacts: - Engagement: Teens consume music voraciously. Use this in your strategy. - Emotion: Music helps teens cope with feelings. Create a positive atmosphere in your stores. - Identity: Teens use music to express themselves. Match your brand's music with their values. 👨💼Brands can leverage these insights to connect deeply with their teenage audience. How are you using sound to engage with the younger generation? Share your thoughts below! 👇 . . #music #teenagers #marketing #tips #business