My old boss called me about 10 years ago and said "I've met these young kids in Dunedin, they're moving up to Auckland and you should check out their reel. They've got something".
He was right. Epic decade team, congratulations.
Agency tip for content executives in advertising agencies and creatives generally;
You may have to work during holidays if you don't work ahead. What do I mean? Start creating Christmas contents now, if you haven't already.
Batch create content for boxing day and the new year ahead. Now, I'm not just talking about creative ads for the holidays. Create content for your clients for the month of January too, even if it's just for the first two weeks.
This would give you ample time to enjoy your holiday and it's aftermath, rather than work through the holidays and launch into work in the first days of January 2024 too.
You of all people deserve the time out, and not just the time out, you deserve to breatheee and prepare for the new year.
Remember, 2024 may seem draggy at first, but it will run just as 2023 has.
Rooting for all agency babies!❤️
#contentcreator#advertising#agencylife#holidayadvertising
On the surface, you might be tempted to think that the same ad strategies for Assisted Living are also the best approach for advertising Independent Living. These two worlds may both cater to seniors, but their needs, lifestyles, and the advertising tactics needed are completely different! Check out our latest blog post for our thoughts on appropriately advertising these two care types.
https://lnkd.in/eXQVsEh6
By their very nature, advertisements are meant to affect us and our outlook. So when does selling something cost us our #MentalHealth?
This revealing article explores how research suggests advertising can affect our #MentalWellbeing or #Mentalillnesshttps://lnkd.in/eiaQf87h
Founder of "Siam-Star-Adwise Company Ltd. and Project"SHOCKDEE - AED Thailand" . Your NEW "Advertising Accelerator" . Where Advertising - becomes a Lifesaver
Have you ever heard how online advertising can save lives?
Let's come and see.
Whether it's online advertising for hospital businesses, consumer products, real estate, and other brands. Most goals are to promote advertising, want sales, want a customer base, want to be popular. and other goals But does anyone know that? Online advertising can also aim to help fellow humans. By returning profits to everyone's life safety as well. How to promote advertisements like this? In these 4 articles, we will answer each other...
Let's start by getting to know the word "online advertising"
Normally, everyone will see advertising promotions on websites, YouTube, Facebook, Line, Twitter, IG, TikTok, or other channels. located in the internet world What everyone has seen is called online advertising. This will help in publishing and distributing news and information about the brand to customer groups to create awareness, understanding, trust, and satisfaction with the brand or business. and leads to a desire to buy or a desire to consume that product Which is one of the main factors before a business brand chooses an online advertising channel. Important stock of information must be prepared. It is used to promote online advertisements. We will tell you all the details in the next episode.
Please wait to follow and read inside information with us here soon……….
www.shockdee.com
The SPARK for your HEART
#AED#Defibrillator#lifesaver#heart#health#beauty#souldoctor#Law#Shoppingmall#Publicarea#Golf#Sportclub#searchforAED#findAED#reportAED#suddencardiacarrest#heatstroke#Thaimobileswimmingprojects#siamstaradwise#standaedadvertising#Fitness#Massage#HealthyFood#HealthVisa#websiteadvertising#onlineadvertising#Advertisingpromotionwww.shockdee.com is a project by www.siam-star-adwise.com
true: PR packages can be unnecessarily wasteful
also true: the unboxing experience can make or break organic shares!
this package from Agency Eight x Vacation Inc. (ps thank u love u) is one of my recent favorites. a handwritten card branded wrapping in a reasonably sized box = the perfect balance of personalization and minimal waste!
vacation’s packaging is also gorgeous on its own which definitely helps 😌✨🌴
what are your thoughts on PR packages? would love to know which brands you think are killing it rn!!
#influencermarketing#brandmarketing#cpg
Ever cringed 😬 at an ad, only to find it stuck in your head 🧠 hours later?
Welcome to the fascinating 🌐 world of 'irritating yet unforgettable' advertising. Unorthodox? Absolutely 🙌. Effective?
Surprisingly, yes ✅. The key ingredient to their success is an emotion we rarely associate with effective marketing – irritation 😒.
Here's the science 🔬 behind it: it's all about breaking patterns. An advertisement that strays from the expected yanks us out of our daydreams 💭, demands our attention 👀, and imprints an indelible memory 💾.
It's annoying, but it's working. It becomes a viral sensation without the brand spending an extra dime 💸.
However, it's a precarious balance between 'unforgettable' and 'unforgivable' 😨. Marketers playing this high-stake game are betting the farm 🏡 on this - the irritation fades but the brand remains 💪.
So, fellow marketers, here's the conundrum 🤔: are we capturing attention for the right reasons? Or jeopardizing it all for fleeting fame 🌪️?
Have you come across an ad so bothersome yet so memorable? Did it alter your brand perception? Your insights welcome! #IrritatingAds#Unforgettable
🚫🔊 **Why Bad Advertising is Like Nails on a Chalkboard** 🔊🚫
Ever heard nails on a chalkboard? That screeching sound that makes you cringe? That’s exactly what bad advertising feels like. Here’s why:
1. **It’s Needy**: Like someone constantly tapping on your shoulder, needy ads are desperate for attention but offer little value. It’s like listening to a broken record, begging for a glance but giving you no reason to look.
2. **Preaching, Not Conversing**: Nobody likes being lectured. Ads that preach rather than converse are like someone talking at you, not with you. It’s a one-way street where your thoughts and needs are ignored.
3. **Staggeringly Annoying**: Like a constant buzz in your ear, bad ads are intrusive and irritating. They pop up everywhere, disrupting your flow and testing your patience.
4. **Boring Beyond Belief**: Ever sat through a dull story? Bad ads are like that. They’re unoriginal, uninspiring, and forgettable. It’s like watching paint dry, but less exciting.
Remember, folks, good advertising should feel like a fresh breeze, not a screeching halt. Let’s strive for creativity, engagement, and relevance in our marketing strategies! #MarketingFails#CreativeAdvertising#EngageDontEnrage
What’s that one advert that got to you?
For me it was St Mungo’s ‘Last Night On The Streets’ Campaign.
It wasn’t just the words that hit me, it was the message that came with it .
Sleeping rough is dangerous, not just in the cold weather - even though that in itself is one of the many. But unfortunately, some people don’t have a choice .
Did you know that In total, 4068 people were recorded as rough sleeping in the capital between Jul-Sep 2023, this is an increase of 12% on the same period last year?
Advertising doesn’t just entertain, it informs you. It can change perceptions and turn heads .
What’s your favourite advertisement ?
#advertisingandmarketing
Venture Studio co-founder building great AI businesses
1moSometimes not having worked in or with an agency is the best to put your company on its own path when you found it. Worked for us :-)