Mother’s Post

Namens De Reclamejagers: Deze campagne is een prachtig voorbeeld van creativiteit die compleet ontspoort. 🐔 Dagelijks (!) worden 202 miljoen kippen vermoord voor menselijke consumptie (bron: Our World In Data https://ourworldindata.org/how-many-animals-get-slaughtered-every-day) 📢 Reclamemakers gebruiken hier hun talent en creativiteit om een bio-industrie in stand te houden waarin jaarlijks miljarden dieren ernstig lijden en die slecht is voor de planeet. 🌱 KFC doet lekker niet mee aan de eiwittransitie en besluit hier om met de rug naar de toekomst te gaan staan. 🎯 Het geweldige creatieve werk in deze campagne had ook ingezet kunnen worden voor een beter doel. Laat ethische vragen niet alleen aan de wetgever over. Denk zelf na als creatieveling. 💪 In Nederland zien we gelukkig de trend dat steeds meer steden bepaalde vormen van reclame in de openbare ruimte verbieden. Naast fossiele reclame is het dan ook reclame voor vlees, of vis. Haarlem, Utrecht, Amsterdam, Zwolle, Tilburg en Bloemendaal geven al het goede voorbeeld, of zijn daarmee aan de slag. Deze gemeentes helpen zo om de sociale norm te veranderen: het verheerlijken van dierenleed doe je maar lekker thuis.

Wow, you are on the wrong side of history. This is one of the most disgusting ads I've seen in a long time. Absolutely appalling and I hope in time you will come to realize you are helping promote the decline of our environment and the approval of mass murder on industrial scale. Until then, you have some serious reflecting to do on the type of work you are creating.

This is possibly the best worst ad I've ever seen. 🤣

There is absolutely nothing impressive about the glorification of the unnecessary killing of other living beings. You are not making an ad. You're hijacking creativity to cover up the destructive nature of the meat industry. And creativity should not kill, it should create. So you're basically killing creativity. Thanks.

OMG, although I love the creative level Mother always knows to achieve.. this is a Thriller inspired Hunger games hunt. Promoting the horrific meat industry. Shame.

Horrific. Glorifying a cruel industry that's also destroying the planet. And an absolutely nihilist message. Faith in chicken, is that where we are as humans? While there is so much more worthwhile to believe in. What about peace, love, kindness, justice, support, friendship, beauty, nature.. Mother , an absolute shame you and your employees serve destruction while you could invest your talents in worthier causes. The world needs you.

This is so disgusting. It’s one thing to eat other animals; it’s another to make fun of their suffering and then think you’re so very cool and creative. If you make something like this — or applaud it — I believe chickens are superior to you in emotional intelligence.

Cannes is gonna look a bit vanilla next to this. 🔥

I am so appalled. Again. First the plastic for M&S, now you glorify chicken murder?! 202 million. That’s how many chickens are killed every single day and you choose to make that look cool - to encourage that. Seriously, what century are you in. Stop making money on the back of animal cruelty. However exciting the creative may be, it’s dirty when there’s blood on your hands.