Moris Media’s Post

The choice between positioning BDRs under the CMO or the CRO often hinges on a fundamental question: what is the primary function of the BDR team? Those who advocate for placing BDRs under the CMO argue that they are an integral part of the marketing funnel, responsible for lead generation and initial engagement. On the other hand, those in favor of aligning BDRs with the CRO point out that BDRs are more likely to hit their targets and potentially impact revenue when the team reports to sales. To whom does your BDR function report? #businessdevelopment #sales #marketing #numentum

Without a strong pipeline closing deals is impossible. And for that, research is key. You must: Conduct deep market research and prioritize the highest intent accounts. Deep market research helps you: -Decipher intent data more effectively -Define your ideal customer -Target the hottest leads Jacob Karp tells the step by step process to build the finest pipeline here: → https://buff.ly/3Vwfq1O When pipeline is generated,you need to focus on quality leads  Because aimless prospecting won't cut it. Warm pipelines need a strong foundation. So,    -Prioritize high-value accounts    -Optimize marketing efforts    -Use email tools for deliverability and customization    -Leverage  social selling tools and personal branding To warm up your pipeline 👋Ashleigh Early  suggests 3 ideas worth checking out  → https://buff.ly/3Xb5fBi Chris Lu says that: Pipeline cures all,  For such a pipeline, Don't view market research and account prioritization as separate steps. Integrate them from the beginning. This ensures your pipeline is filled with leads most likely to convert. Focusing on your best potential customers (top accounts) is essential for a healthy pipeline Read here: → https://buff.ly/4bLDELv Huge shout-out to these experts for sharing these nuggets of wisdom. If you found value in these, don’t forget to follow them. And share and repost. #sales #salespipeline #pipeline #leads #CRM #business #hubspot #leadgeneration

Converting a prospect list into real customer clients requires a strategic and thoughtful approach. Here are some essential steps to help you effectively convert prospects into paying customers: Segmentation: Divide your prospect list into different segments based on criteria such as industry, company size, location, or specific needs. Tailor your messaging and offers to address the unique pain points and requirements of each segment. Personalized Communication: Avoid generic, one-size-fits-all messages. Personalize your communication to resonate with each prospect. Use their name in emails, reference their company's achievements or recent news, and show genuine interest in their business. Value Proposition: Clearly communicate your unique value proposition. Highlight how your product or service solves their problems or meets their needs better than your competitors. Lead Nurturing: Not all prospects are ready to buy immediately. Implement a lead nurturing strategy to stay top-of-mind with your prospects. Regularly share valuable content, case studies, and success stories to build trust and credibility. Engaging Content: Create engaging and informative content that addresses the pain points of your prospects. Use blog posts, whitepapers, videos, and webinars to showcase your expertise and provide solutions to their challenges. Offer Free Trials or Demos: Depending on your product or service, offer free trials or demos to give prospects a firsthand experience of what you have to offer. This can significantly increase conversion rates. Follow-up and Persistence: Follow up consistently with your prospects. Sometimes it takes multiple touchpoints to convert a prospect into a customer. Be persistent but not pushy. Social Proof and Testimonials: Share customer testimonials, case studies, and success stories. Social proof can instill confidence in prospects and demonstrate your ability to deliver results. Offer Incentives and Limited-Time Deals: Create a sense of urgency by offering time-limited deals, discounts, or exclusive offers. This can motivate prospects to take action sooner. Excellent Customer Support: Provide exceptional customer support and be responsive to inquiries. A positive customer experience can lead to repeat business and referrals. Measure and Optimize: Continuously track and analyze your conversion rates and sales data. Identify areas that need improvement and optimize your approach accordingly. Remember that converting prospects into customers is not a one-time event but an ongoing process. Building relationships, demonstrating value, and providing excellent customer service are essential elements for long-term success. Be patient, persistent, and genuinely invested in helping your prospects, and you'll increase your chances of converting them into loyal clients. #b2b #b2bleadgeneration #prospectlist #clients

In 𝟯𝟬 days. We generated 𝟮𝟰 sales meetings for a SaaS client. That's practically one sales meeting per work day. Our Client's Top 3 Challenges: 1) Generating leads consistently week after week 2) Getting bogged down by lead generation operations that were eating too much into the founder’s time 3) Scaling lead generation efforts across countries efficiently Here are the 3 steps we took: # 𝐒𝐓𝐄𝐏 𝟏 - Identify the Ideal Client Profile (ICP) - Demographic and Professional Info - Pain Points and Solutions - Credibility and Expertise Etc. # 𝐒𝐓𝐄𝐏 𝟐 - Manual research to find all possible prospects who fit the ICP. Consolidate lead lists for client reference and approval. # 𝐒𝐓𝐄𝐏 𝟑 - Develop tailored message sequences to perform prospect outreach via LinkedIn A/B test of approved message sequences to identified prospects Final launch of approved outreach message sequence to identified prospects And on a regular basis, we send campaign reports to the client for feedback and dynamic adjustments. We have used this process with every client who onboarded with us. Since 3 years ago. No fluff. No magic. Just discipline and hard work. Research, Review, Repeat. If you would like similar results for this year running: DM me “𝙈𝙚 𝙏𝙤𝙤” Then we can arrange a quick chat for me to share more. Sounds cool ? 🙂 #prospecting #b2bprospecting #b2bmarketing #b2bleadgeneration #b2bmarketingstrategy #salesstrategy #salesstrategies #salesstrategist #marketing #marketingb2b #linkedinmarketing #linkedinleadgeneration

Central to the success of demand generation is the concept of Sales-Ready Leads (SRLs). These are potential customers who have progressed through the marketing funnel, indicating not only interest but a willingness to interact with the sales team. The significance of Sales-Ready Leads in the demand generation process lies in their ability to contribute to B2B success. Sales teams benefit from SRLs by being able to concentrate their efforts on leads with a higher likelihood of conversion. This targeted approach optimizes resource and time utilization, enabling sales representatives to engage with prospects already in advanced stages of the buyer's journey. The handover of Sales-Ready Leads to the sales team by marketing plays a crucial role in achieving higher conversion rates. Leveraging the groundwork laid by marketing efforts, the sales team can effectively close deals, thereby enhancing the overall efficacy of the demand generation strategy. In the intricate dynamics of B2B demand generation, Sales-Ready Leads take center stage. Their importance extends beyond just readiness to engage with the sales team; they contribute to streamlining the sales process, reducing cycles, and increasing conversion rates. Prioritizing Sales-Ready Leads allows businesses to drive sustained growth and achieve success in the competitive B2B marketplace. www.growthonics.solutions #DemandGeneration #B2BMarketing #SalesReadyLeads #ConversionOptimization #SalesStrategy #MarketingFunnel #LeadGeneration #B2BSuccess #SalesEffectiveness #BuyersJourney #MarketingROI #BusinessGrowth #SalesConversion #LeadNurturing #MarketingStrategy #SalesProcess #CustomerEngagement #B2BSuccess #SalesOptimization #DigitalMarketing #MarketingEfficiency #LeadQualification #SalesEnablement #B2BLeads #SalesCycle #SalesEfficiency

Is your website a powerhouse of information and lead generator or just another address in the Web? A must read below by an expert Subrata Chatterji about the opportunities offered by your website if you use the right tool. Subscribe LogiKlu : CRM Lead Generation for Sales Productivity and change the way you work! Work Smart! Get More! Get right Solution! #salesautomation #salespipeline #analyse #logiklu #b2bsales

Love what Steve Gershik has to say below about what marketing can do (based on a recent industry study) to help their sales counterparts succeed in a challenging buyer landscape: “… the report underscore the need for sales and marketing teams to focus more on mid-funnel marketing …” Steve goes on to underline how effective MOFU marketing can help qualify opportunities, build buyer relationships, head off objections, and facilitate the journey through the sales funnel. Couldn’t agree more. And yet the mid-funnel is perennially the most neglected part of the buyer journey. Most companies we talk to are obsessed with either driving top-of-funnel leads, or else finding that mythical short cut (e.g. ABM, intent) that will magically generate “hot” prospects who are all but ready to buy. A full-funnel approach – one that addresses all segments of the buyer journey – not only generates net new opportunities, but also rejuvenates older contacts, and accelerates prospects through the sales cycle.  It’s the only smart way to market in today’s economy. #demandgen #buyerjourney #marketing

Are you struggling to meet your sales quota? Are your sales numbers stagnating? Are you unable to meet your revenue targets?   Well, you’re not alone.   The culprit? A sluggish sales pipeline. And, it’s time to boost it.   Effective sales pipeline management results in 28% higher average revenue growth, says Harvard Business Review.   So, here are some simple, yet practical tips to boost your sales pipeline and transform it into a lead-generating powerhouse:   #1. Avoid the spray-and-pray approach. Define your ICP (ideal customer profile) carefully and target the right leads with laser focus.   #2. Identify high-potential leads based on pain points, budget, and power to make decisions. Customize your pitch according to their specific needs.   #3. Use a multi-channel strategy – email marketing, social media ads, LinkedIn Sales Navigator, partnerships, and industry events to spread out your lead generation and widen your reach.   #4. Craft high-quality content that entertains, informs, and offers solutions to customer problems. Showcase your expertise, build credibility, and attract quality leads.   #5. Nurture your leads with care. Use hyper-personalized emails, newsletters, free trials, and cold calls to demonstrate genuine interest and build relationships to move them through the sales pipeline.   #6. Keep a close eye on your sales pipeline. Monitor its performance, identify any blocks, and improve your strategies based on data. Keep improving continuously.   Always remember that building a robust and thriving sales pipeline is a gradual journey. However, with these simple strategies and consistent effort, you’ll soon see your sales engine gain momentum in no time!   #salespipeline #salestips #b2bsuccess

MQLs are a useful measurement of lead engagement, but they shouldn’t be relied upon as the only indicator of a prospect's readiness to buy. A study by Forrester Research found that only small percentage of MQLs actually turn into sales opportunities. This means that a lot of time and resources are wasted on nurturing and qualifying these leads, when they may not be ready to convert into paying customers. This is definitely not a job that should be passed to your sales teams. Instead marketing should be focussed on creating Sales Ready Leads (SRLs). An SRL is a potential customer who has been nurtured over time and then spoken to and confirmed an interest in your company's product or service during that conversation. SRLs are further along in the sales process than MQLs, as they have had a direct conversation with a representative and may be ready to make a purchase decision. SRLs offer a more accurate picture of a lead's readiness to buy, and they are more likely to convert into paying customers. According to the B2B Lead Generation Benchmark Report from MarketingSherpa, the conversion rate from MQL to SQL (sales qualified lead) is only 10%, compared to a conversion rate of 50% from SRL to SQL. This becomes a worthwhile lead for your sales team to work with, resulting in a far higher return on your marketing investment. Sales want to work with prospects who have an intention to buy, don’t drown them in MQLs. #b2bmarketing #b2bsales #b2bleadgeneration #b2bmarketingstrategy #b2bleadgen #techsales

At the heart of successful demand generation is the concept of Sales-Ready Leads (SRLs). These are the prospects who have progressed through the marketing funnel, demonstrating not just interest but a readiness to engage with the sales team. Know the importance of #SalesReadyLeads in the demand generation process and how they contribute to B2B success. SRLs enable sales teams to focus their efforts on leads that are more likely to convert. This targeted approach optimizes the use of resources and time, allowing sales representatives to engage with prospects who are already in the later stages of the buyer's journey. By handing over Sales-Ready Leads to the sales team, marketing contributes to higher conversion rates. The sales team can leverage the groundwork laid by #marketing efforts to close deals, increasing the overall effectiveness of the demand generation strategy. In the intricate dance of B2B #demandgeneration , Sales-Ready Leads emerge as the stars of the show. Their importance lies not just in their readiness to engage with the sales team but in their ability to streamline the sales process, shorten cycles, and boost conversion rates. By prioritizing the Sales-Ready Leads, businesses can drive sustained growth and success in the competitive B2B marketplace. For more insightful posts, visit - www.intellitechsoln.com #marketing #marketingandadvertising #srl #b2bmarketing