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It’s been both interesting and insightful to conduct so many communications analyses since starting Coach Communications. Through this process it’s been easy to identify some common themes across all B2B brands. The good news? Many of these issues are easily fixable without requiring additional resources. Each communications assessment comes with tailored recommendations, providing actionable insights that can significantly enhance your communication strategy. Curious about how your communications compare? Request your free communications assessment today and get personalised recommendations for improvement. #B2BMarketing #CommunicationStrategy #PR #SocialMedia #ContentMarketing #AnalystRelations #BusinessGrowth #CoachCommunications

In the analogue era, measuring the impact of PR was a real challenge. Imagine typing a press release on a typewriter, mailing it to a publication, and then scouring the next physical edition to see if it made the cut - only to clip it out and paste it into a coverage book. Fast forward to 2024, and PR professionals have access to sophisticated tools that offer deep insights into the reach and impact of their work. Today, we can track not only where our stories appear but also the audience size, website traffic, and even the sentiment conveyed. Investing in the right tools and metrics—like Salience, Share of Voice, and Sentiment—can provide a clearer picture of a campaign's impact. We believe it’s time to rethink our approach to PR measurement and ensure it gets the attention (and budget) it deserves. Richard Benson at Releasd | Create Visual PR Reports, Ricky Reemer at Unicorn Partners, and Claire James at Skout - The B2B Agency (PR and marketing) share their insights on effective PR measurement in our latest report. Download here: https://shorturl.at/M6r78 #B2BMarketing #DemystifyingMeasurement #B2BPR

Curious how your B2B communications stack up against industry standards? We’ve compiled the results from our comprehensive communications assessments, and the findings are eye-opening! Click below to see: 📊 Average scores across social media, PR, analyst relations, web performance and content strategy 📈 Key insights to benchmark your performance 🛠️ How you can find out your scores Want to know how you compare? Request your free communications maturity assessment today. No input needed from your side – we’ll handle everything for you. #B2BMarketing #CommunicationStrategy #PR #SocialMedia #ContentMarketing #AnalystRelations #BusinessGrowth #CoachCommunications

No matter how impactful a #PRcampaign is, outcomes are often intangible and difficult to quantify, leaving #B2Bmarketing and PR professionals in a pickle when it’s time to report on performance and demonstrate #ROI 📈💰 At BDB, we have created a 3-step approach to PR campaign reporting that not only follows best practice, but also harnesses data effectively to deliver meaningful insights for stakeholders at every level of seniority 👩🏻💼🧑🏽💼👩💼 Find out more about it in our blog 📝

The value of PR is often debated.  Traditional metrics like coverage or reach can sometimes fall short in proving genuine outcomes or impacts. However, integrating PR metrics with platforms such as Google Analytics can offer a better picture. Our client services director, Claire James, recently discussed this in great detail with Richard Benson at Releasd | Create Visual PR Reports.  To learn more about how PR can evolve in measurement practices, please check out the full article below 👇 https://shorturl.at/szMR4 #B2BPR #Measurement #PRMetrics 

Successful PR campaigns require time and effort to achieve results, much like a marathon that needs sustained effort and pacing... Creating consistent content demands significant effort and strategic planning. You may start with the basics of a communications campaign using press releases, blogs and feature articles and you can generate sustained results from this activity with good forward planning, BUT once you’ve bossed this level - what’s next? Enter PR Market Research, which is crucial for understanding customer needs, tracking market trends, and guiding strategic decision-making in the B2B sector... Read more over on the blog! https://hubs.ly/Q02y5th_0 #MarketResearch #PublicRelations #PRCampaign

M-ED 171 As a PR measurement specialist, I cannot stress enough the importance of context in PR measurement. Without context, #publicrelations data can be misleading. A spike in media mentions might seem like a success, but without understanding the industry landscape, competitor activity, and external factors, it is difficult to gauge its true significance. Context transforms raw data into a narrative that reflects the realities of the media and the effectiveness of your strategies. Industry benchmarks are critical in setting realistic goals and measuring performance accurately. They provide a frame of reference that helps in distinguishing between exceptional and average results. For instance, a 5% increase in brand mentions might be impressive in a saturated market, but could be underwhelming in a growing sector. Moreover, context allows for a nuanced understanding of #sentiment and #engagement. A positive mention in a niche industry publication might be more valuable than a neutral mention in a mainstream outlet. Understanding where and how your brand is being discussed, in relation to the broader industry trends, can guide more effective decision-making and strategy adjustments. At the end of the day, meaningful PR measurement is about more than just numbers; it is about insights. By integrating context and industry benchmarks into our analysis, we can better understand our position, identify opportunities for improvement, and demonstrate the true impact of our PR efforts. #PRMeasurement #DataDrivenPR #StrategicPR

Context is Key..

Is a PR nightmare building up a storm in your social media platforms? 85% of all PR crises have the capability of significantly damaging brand reputations. Even a single negative incident these days can spread like wildfire online leading to a negative impact on sales and customer trust. Here's where Moris Media, your Digital Doctors, can come in. We specialise in crisis communication and reputation management, and can help you: •⁠ ⁠⁠ Identify the source of the crisis and negative online mentions. •⁠ ⁠⁠ Developing plans that contain crises for minimising damages. •⁠ ⁠⁠ Creating clear and concise messages for improved audience communication. •⁠ ⁠⁠ Monitoring all online communication and sentiments around your brand. •⁠ ⁠⁠ Proactively manage your online reputation to prevent future crises. The results speak for themselves: •⁠ ⁠⁠ 93% of companies have benefited from Moris Media's crisis communication and reputation management services. •⁠ ⁠⁠ Clients have seen an average decrease of 72% in negative sentiment following a crisis. •⁠ ⁠⁠ Companies have reported a recovery in sales growth within 3 months of working with Moris Media. Don’t let any social media storm turn into a downpour for your business! Visit https://lnkd.in/d8TqAaW4 or schedule your free consultation with our Digital Doctors at https://lnkd.in/d8NZSzFi to get diagnosed strategies that will enable you to weather any storm and protect your brand reputation. - - - #crisiscommunication #publicrelations #onlinereputationmanagement #onlinereputation #digitalmarketing #prcrisis #socialmedia #brandmanagement #onlinereviews #customerservice #leadgeneration #sales #marketing #businessgrowth #morismedia #digitaldoctors

📈 Are you optimising your PR strategy for maximum impact without breaking the bank? Tom Lawrence shares strategies in this article for Forbes Business Council for founders and CMOs to manage PR costs efficiently. The article highlights key approaches like training in lean or agile methodologies, providing practical insights into cost-effective PR practices. As a Social Media Manager, staying savvy in budget-friendly strategies is essential; this read offers valuable perspectives. How do you manage PR costs in your organisation, and what cost-saving tips have worked for you? Share your experiences and thoughts in the comments below! 👇 https://lnkd.in/edQ3adHd #PRStrategies #budget #BusinessInsights