Today, I have some really exciting news to share.
NEXT is acquiring Reveall 🎉
And we're insanely hyped about it.
Ferdinand, Marcel, and Dwayne started Reveall in 2021 backed by DFF (Dutch Founders Fund) and Fortino Capital. Reveall's breakout success is driven by their mission to let product teams tap their qualitative data for customer insights just as easily as they do with their quantitative data. Clients like Albert Heijn, PostNL, Signify, Papercut, MOOD, and the Dutch Government quickly adopted the platform.
We're inspired by their success and the community they've created around #productdiscovery.
We've worked hard together in the last few months to pave the way for this acquisition and we couldn't be more excited to finally share the news. From our shared product-led growth (PLG) roots, to our closely aligned missions to help teams turn their customer interactions into product insights, we couldn't think of a better partner as we accelerate our growth at NEXT.
It’s incredible to think about the opportunity ahead. A company's success today hinges on how quickly and accurately it identifies new customer needs and ships products. AI is a once-in-a-generation opportunity for achieving this goal by transforming the way product teams collect, consume, and act on customer insights.
Whether it’s to validate day-to-day product decisions or big picture ideas, NEXT's AI-powered platform puts product discovery on autopilot to let teams build better products, faster, with a lower spend on development costs.
AI will elevate product discovery and democratize access to customer insights that teams need to compete and win. We're just scratching the surface of what's possible with AI and as we scratch, we couldn't be happier to have Reveall on our side.
Welcome Reveall to NEXT 💗
Hi everybody. Moody from next year. I'm really excited to be with you today to announce that Next is acquiring Reveal. Reveal is an awesome customer insights and product discovery application based in the Netherlands, Amsterdam and they have really built over the past two plus years and amazing community and expertise in this space. And I couldn't be happier to be with Ferdie, the cofounder of Revealed to be announcing this 30 for all the people. Maybe next followers and don't know much about Reveal. Could you tell them a little bit more about your company and what you guys have built? Yeah, absolutely. Thanks, Buddy. First and foremost, super excited about this. This is a really exciting day for us and really exciting step. Next step in our journey. Maybe a little bit of background on Reveal. You know, we started about 2 1/2 years ago. We were actually spun off from one of the very first user research repository tools in the market, a product called Stick Tail. And after launching, you know, our, our vision has always been quite simple. You know, we want to make customer centricity actionable. We wanna make customer insights actionable. And we did all kinds of things to make this happen, but most notably the last nine months or so. We started playing around with generative AI. You know, generative I can do a lot of the heavy lifting. It can accelerate a lot of what teams are working on and it's something that everybody's looking into. But you know what everyone has in common is, you know, they're all excited about it and they've all been doing it since March, April. And this is where when we met you guys, you guys totally stood out because you've been doing this for well over a year. You're really kind of Trail Blazers and trendsetters when it comes to applying generative AI to customer insights and discoveries, so. Maybe you could share a little bit about that, how you came about to do that And yeah, it's just super exciting. Yeah, we we started you know working on generative AI. It was early Q2 of last year and you know we're Microsoft scale up organization. So we had awareness of that emerging partnership there. And what got us really excited about Gen. AI was the the transformation that it could bring product discovery not only in terms of letting us do what we do today better or faster, but actually delivering on the ultimate promise of product discovery which is to. Open the potential of customer insights for every decision making sure that whatever the decision we're making in organizations is rooted in in in what our customers want and aspire to achieve and not assumptions not opinions and not intuition. That's what got us really excited and you know we thinking about their you know reveal and the community that you guys have built and the expertise you've built in working with great organizations. We couldn't be more excited to combine the two foreign amazingly bright. The chair for our for our joint companies. Yeah, absolutely. And you know, for me, what stood out from day one is, you know, we're passionate about the same things. We want to solve the same problem in similar ways. We have similar values. We have a similar vision. We're both PLG companies. We serve similar customers. You know, we serve companies like Albertine and personnel. You serve companies like Deloitte and Bush. There's just so much overlap in how we look at things. And I think this combination is going to be really powerful. So everybody watch this space. There's gonna be some really cool updates in the future. And yeah, big thank you to you and your team, Moody. It's. It's an exciting day and I'm really looking forward to the next to the next future, the near future and the next things we're gonna be working on. Same here, Freddie, and to everybody out there. Stay tuned and we'll have great stuff for you in store.
I help startup founders build faster by helping them define their MVP in a fraction of the time | Building digital products for over 30 years | MBA Instructor | 2x Podcaster | Fiction Author
CTO & Founder, NEXT AI - autonomous AI system for product discovery
11moSuper excited to join forces! 🤩