Award-winning musician, producer, and entrepreneur John Legend joins the Montblanc family for Legend, the Maison’s signature fragrance line.
A worldwide classic among men’s fragrances, Montblanc Legend channels the mindset of those who write their own legends with purpose, conviction, and passion. John Legend shares this ethos through the influential legacy he has built by exploring new spaces, taking creative risks, and working hard to share his talent with others.
“I am excited to embark on this exciting chapter with Montblanc Legend. Montblanc is an enduring Maison that is synonymous with craftsmanship, innovation, and creativity, and Legend reflects these values with its original and beautifully crafted fragrances. As a writer and composer, I love that Montblanc enables people to write their stories beautifully with precision and care, and in doing so, craft their own legacy and legend,” says John Legend.
Photographer: Guy Aroch
Discover more at Montblanc.com#MontblancLegend
That looks like... Yes, Wes Anderson! The director of films such as "The Royal Tenenbaums" and "Grand Budapest Hotel" has defined a unique aesthetic characterized by strong colors, exaggerated symmetries and nostalgic scenes of a subtle bizareness. It's a visual representation of the world that resonates strongly with the audience. That's the reason why Montblanc has asked Wes Anderson to shoot the campaign and design a pop-up-store on Rodeo Drive in Beverly Hills for the 100th anniversary of its "Meisterstück". Well, the result is typical Wes Anderson... and completely atypical Montblanc. "He is giving us a very different, never-seen-before look into the universe of Montblanc, through his eyes as a filmmaker", says Sylvain COSTOF, President Montblanc Americas. The cinematic experiment is convincing. As Wes Anderson said once: "There's no story if there isn't some conflict." Check out the piece on TextilWirtschaft. #wesanderson#campaign#advertising#branding#marketing#luxury#luxus#heritage#rodeodrive#designer#creativity#cinema#movie#writing
Why DOLCE&GABBANA exhibition in Milano at Palazzo Reale is a must see for brand managers in #fashion
- A unique chance to see the brand DNA coming to life in collections, inspirations, universe
- An incredible display of savoir faire, the demonstration that Haute Couture is not only French
- The richness of the brand roots merged with Italian traditions such as arazzi, painting, opera, mosaici
- The powerful consistency of the brand message
- The unique style
They are champions of brand management in a privately owned company that doesn’t need to show the muscles of impossible, unsustainable growth.
They are great in business diversification per geographical area
Here is a throwback to our third time working with The Devil Wears Prada (cc Steve Hoover). The song is called Assistant to the Regional Manager. Funny enough I found the writeup we shared pitching what we’d like to do with the video. Pitch decks and treatments have come a long way to say the least. But we also had a good relationship with the band so they knew what we were bringing to the table from past videos.
The Pitch >>
The video will not have a traditional story line but rather strong, abnormal, dark and questionable images/scenes. We will be creating fictional characters that will be placed within dark, cold, industrial environments.. The characters will do different things in the environments based on the surroundings. Their actions, situations and props will be strange, not morbid, avoiding the cliches we discussed. The scenes will be created based off of the attached references as well as others that we are collecting. These scenes will all be filmed in a stop-motion technique, which will add to the surrealism and give the footage a chaotic feel without making it jarring.
Along with the scenes we create using characters, we'll also create scenes using different props that will help serve the overall aesthetic. The props will not just be stale shots, but strange things will happen to the props.
This is more of a vague treatment, but a lot of what we'll be doing is hard to explain and will be less convincing on paper. We intend to make this very unique. Overall, this will feel more like dark artistic photography than a metal video.
The performance will be filmed in a similar stop motion style. We will shoot each band member individually in different scenes, which will also be the dark, cold, industrial settings. The lighting will be a one source, soft light from the front of each band member. Each band member will be filmed from overhead. We will do two separate profile shots of Mike and Jeremy for their vocals, along with their overhead shots. The profile shots can be silhouette with a strobe that will light their faces. The performance will compose around 20-25% of the video.
>>
We had hired two people to play the roles of the characters you see in the video. Jay Morrisey shaved his entire body for the role, eyebrows included. The female was a performer we know who was amazing at contortion and acrobatics. And it was cold. The sound stage was not heated and the two of them were naked except for a few pieces of canvas cloth. There is a shot of Jay in an old tile bathroom around 2:20 and he's shaking - that was because of the temperature, not because we gave him that direction (sorry Jay!). Dan Thomson at Visionary Effects handled wardrobe and makeup.
The b-roll was just random things we owned and found that had a beautiful and dark quality to them. I remember huddling in the basement of our studio for days lighting and filming these found objects.
In post we just got weird and ignored the rules ;)
Check out the video here:
Check out our latest blog by Cordelia Porter!
When you think of luxury jewellery, gold, and gemstones, I highly doubt that you also think of…frogs, understandably. However, these small green amphibians, have a long history and relationship with humans. As such, the image of them is sprinkled throughout human culture all around the world.
Frogs have made their way into our literature, our art, and even our jewellery. Today, we’re going to dive into the history of frog jewellery, and perhaps inspire you to invest in your own little piece of cultural history.
Read more here: https://lnkd.in/dycEZUfP
The bronze statue of Perseus with the head of Medusa, which you can still find in the Loggia dei Lanzi in Piazza della Signoria, is a unique sculptural achievement, which the artist Benvenuto Cellini completed in Florence between 1545 and 1554.
The statue of course has plenty of political references and contemporary allusions, which I won’t examine here, but more than its public iconography what made the piece so relevant is the epic of its forging, as heroically narrated in Cellini’s own Autobiography.
The artist’s #storytelling, describing his monumental effort to complete the work, added a new value to his own gesture, shifting the act of making from an artisanal to a critical dimension and reconfiguring #authorship from anonymous work (statues were not signed) into a key component of the artwork’s meaning. For the first time with Perseus (in parallel with Vasari’s lives of artists, published over the same years), #art acquires its value from the discourse that surrounds it—whether a critical appraisal or narration. From that moment onward, making becomes inseparable from #mythmaking.
If we apply this logic applies to #brands, and in particular to Italian #manufacturing and #branding, the making of products is similarly inextricable from the making of their aura. Mythmaking is the quintessential value of many Italian products, giving them “delight” or “incanto” (in Riccardo Illy’s words). Think of Ferrari without legend, of Ferrero without the glow of Nutella, of Armani without glamor... Designing a product is parallel to designing its #meaning. Designing a #story is designing the product’s ultimate #value.
More on the relationship between #storytelling#advertising and #design in the Italian milieu at 👉 https://lnkd.in/e-4atiZk#italianinnovators
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