WHEN WALLS COULD TALK
When entering a room or a place that is still unknown to you, have you ever felt the "presence" of other souls which have already lived there? As if you were going through many scenes that keep scrolling in front of your eyes?
This happened when I entered Denneweg 56 in The Hague for the first time.
This initial showroom, build in 1898, presents its most gorgeous art nouveau (Jugendstil) facade which can be seen as eclecticism as well.
You can imagine the attraction it may aroused at a time when we were starting to tease customers in visual and physical ways. A great boom occurred until the thirties and progressed gradually.
This construction was remodeled as a furniture house and then turned into a gifts, toys and luxury items shop in the sixties. Its famous disk of four had been launched: Food, Lifestyle, Fashion and Beauty.
This same masterpiece has witnessed so many kinds of people; has heard in a way so many conversations, laughs and whispers; maybe felt the same doubts or emotions, erasing from each soul, that I cannot believe that behind those same walls, no ancient souls do live here anymore.
In 1980, the same institution was converted into a movie house (Filmhuis Den Haag), attracting crowds every week and weekend. Once again, how many emotions, joys, even tears were shed in this same building. Not to mention the smells of iced chocolates that were served at that time and which -we don't know- aroused desires on the part of some ancestors!
The field of aesthetics continued to flourish in this famous Denneweg street. In 2015, the first and most renowned lifestyle studio, AVEDA, moved in.
Since then, it has appealed many personalities, bloggers or expatriates, looking for originality, quality of service and attention to each customer.
From generation to generation, this institute has seen thousands of minds, various nationalities and cultures pass through, and this resentment and presence simply grow with each visit. If walls have had ears, I am convinced those beautiful transparent souls would be having a good laugh on the other side!
#denhaag #jugendstil #hairdresser #expats #netherlands #netherlands🇳🇱
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Communications Manager
4wFor those who want to read the article we made about the event you will surely find it entertaining... https://www.mtn-world.com/en/blog/2024/06/27/the-mtn-shop-bcn-turns-20-and-the-party-didnt-go-as-planned/