Montagne Jeunesse’s Post

Check out our Innovation Strategy interview with Rachelle Séguin Chemist and Founder of Omy Laboratoires. Discover how they closely collaborate with experts, strategically positioning themselves to anticipate trends and develop innovative products that effectively tackle the evolving landscape of skincare. Delve into the full article for additional innovation strategies and industry insights: https://bit.ly/3yeJTZl #Innovation #Skincaretrends #trends

🌟 Rohto's Skincare Triumph: Surpassing Shiseido to Claim "Top in Japan," Thanks to Matsumoto Kiyoshi 🌟 Rohto Pharmaceutical's remarkable skincare journey has seen it rise above Shiseido, securing the coveted "Top in Japan" spot. The unsung hero behind this achievement? Matsumoto Kiyoshi. A pivotal moment came in 2009 when the brand embraced "Melano CC," igniting a complete transformation. The shift from medicinal to skincare was accompanied by a vibrant yellow packaging refresh, setting the stage for a brand-new beginning. But the journey wasn't all smooth sailing. Even post-transformation, sales faced challenges until a groundbreaking partnership with Matsumoto Kiyoshi emerged. Their collaborative launch of a large-sized facial sheet mask became a sensation, sparking conversations across social media and fueling immense demand. Interestingly, the packaging format itself played a crucial role. What started as box-type packaging garnered lackluster sales, only to be turned around when replaced by larger pouches, propelling Melano CC's popularity to new heights. A lesson in the power of packaging innovation. The secret ingredient to Melano CC's soaring success? Strategic collaboration. Leveraging Matsumoto Kiyoshi's data and insights, products were first introduced through their stores and Rohto's online platform, allowing them to gauge demand before a nationwide rollout. A testimony to the influence of strong partnerships. As Tsukada Ayumi, Head of Product Planning, aptly puts it, "Collaboration with distribution was a significant factor in Melano CC's success." Recognizing the unique strengths of distribution partners was key to achieving this milestone. Rohto's journey from underdog to skincare sensation is a tale of adaptability, packaging ingenuity, and fruitful collaborations. From a struggling start to triumphing over the competition, it showcases the transformative power of brand evolution. 🚀🌿 #SkincareTriumph #CollaborativeAchievement #InnovativePartnerships #BrandTransformation

30 years of Beesline: uncover the strategic evolution that has shaped our brand.   Take a journey through our carousel to witness our strategic brand evolution for the last three decades.   From pioneering safe and effective skincare based on the science of apitherapy to expanding across the globe and becoming a beloved leading brand in several markets, our journey has always been guided by customer-centricity and a commitment to innovation.   Last year, we set ourselves to create the next generation of clean skincare, combining breakthrough actives from nature and science. With this, our core focus will be directed at skincare, specifically face care, for the next five years.   This decision is rooted in our skincare expertise and a recognition of the immense market potential within this segment. In 2023, face care constituted 15% of our overall sales. Our ambitious goal is to increase this share to 37% of our total Weight of Business (WOB) within the next three years.   We look forward to introducing you to our new ranges of skincare.   #BrandEvolution #InnovationJourney #CompanyStrategy

Revolutionizing Skincare: The Future of Laser Technology Discover the latest breakthrough in skincare technology, as expensive machines revolutionize the way we rejuvenate our skin. Explore the potential of joining the skincare marketing industry and proposing joint ventures to earn lucrative commissions. Find out how you can be at the forefront of this booming business! #SkincareRevolution #LaserTechnology #YouthfulSkin #SkinRejuvenation #BeautyIndustry #SkincareMarketing #JointVenture #EarnCommissions #LaserTreatment #ExpensiveMachines

In the fast-paced world of consumer products, staying ahead of trends is essential to standing out, whether on shelves or social media. As the Creative Manager at Roberts Beauty, I find immense satisfaction in building these presentations and diving into trend research. I'm particularly excited about the blurring lines between beauty and other categories, including wellness and home-care. This transformation is turning our everyday routines into more elevated, ritualistic experiences, and who doesn't love that? This report offers valuable insights into the future of beauty, wellness, and innovative solutions. I'm eager to see how these trends will shape packaging design and branding stories moving forward. Discover the future of skincare with us and stay ahead of the curve. #SkincareTrends #Innovation #ThoughtLeadership #Wellness #PackagingDesign

🌟How Derma Co Achieved 500 Crore ARR in the Skincare Industry. Their story offers valuable lessons for businesses aiming to scale and thrive in competitive markets. ✨ Explore the full case study to uncover actionable insights and strategies that fueled Derma Co’s impressive growth! . . . #Skincare #BusinessGrowth #CaseStudy #DermaCo #AnkitAnvekar #inahuddle

At the @TheLeadSummit Andrea DiNunzio GM, US Luxury Skincare, COTY answers Cathaleen Chen Editor, The Business of Fashion’s question about how brands get into trouble and can succeed in a crowded marketplace. #Insightful.

What factors contribute to the rapid growth and competitiveness of the skincare #cosmeticsindustry, both domestically and globally? The #skincare cosmetics industry is a dynamic arena characterized by rapid growth, innovation, and intense competition. With increasing international entrants and new brands, manufacturers must innovate continuously in #productdevelopment, marketing strategies, and adaptation to diverse climates and #fashiontrends. This dynamic environment offers vast opportunities for growth and creativity in the global market. To know more:  https://lnkd.in/dkWXi-fr Key Market Players:  Procter & Gamble  Estée Lauder Beiersdorf’s AG Shiseido. Coty.  Kao Corporation  Johnson & Johnson #RDive #SkincareCosmetics #BeautyIndustry #InnovationInBeauty #CosmeticsTrends #InternationalBrands #BeautyInnovation #MarketCompetitiveness #BeautyMarketing