I created the Beauty from the Shelf podcast in March 2023 to democratize the critical information beauty brands need to scale their businesses. I’m so excited to announce that Season 4, Episode 1 of the Beauty from the Shelf podcast is live! In this episode, I talk with Anna Marie La Venia of The Emerson Group to discuss consumer care, previously known as customer service. Also known as: -The 1-800 number on the back of the products -The chat bot you message when things are great...or not so great The real aha is how much consumer care can truly help early stage brands with things like: 👉 Building brand loyalty and trust because your consumer care engagement is your brand voice IRL 👉 Consistency and expectations around how you respond to complaints or praise on social media about your brand 👉 Truly listening to what they say about your brand because perception is reality 👉 Knowing that consumer feedback might lead you to some tweaks & that's ok Anna Marie is the G.O.A.T., so I'm so glad she could really dive into this topic to share specifics around this topic. Search Beauty from the Shelf anywhere you stream podcasts for a listen, and check the comments for a link 😉 #podcast #consumercare #cpg #newepisode #newseason
I can’t wait to listen in on this !! Always so so good ! 💎
Thank you SO much for having me on! I love getting to talk to you. Time WELL spent!
Retail merchant with a drive to help emerging brands scale | Podcast Host
6moGive this episode a listen anywhere you find podcasts. Apple: https://bit.ly/3u7z9tZ Spotify: https://bit.ly/3UbQKLT Beauty from the Shelf Website: https://bit.ly/bftspod