Momentum Commerce’s Post

#PrimeDay wrapped up just over a week ago, and here are some key trends from this summer's sale: 📈 Increased overall sales compared to Prime Day 2023 2️⃣ A higher volume of sales on Day 2 ➕ A broader range of products with discounts ➖ A decrease in the average discount amount Dive into the data below! #primeday2024 #amazonus

As Lead Analyst, Alexis Anderson said, DSP and CTV are the way of the future. ⬇ ⬇ At Momentum Commerce, we often tout our approach to #DSP as one of our unique differentiators. While we tailor DSP initiatives based on each brand’s goals, we apply these key differentiators across all clients and campaigns: 1. How We Measure Success 2. How We Utilize Amazon Marketing Cloud (AMC) 3. A focus on an Upper-Funnel Approach Click below to find out what makes our approach different. ⤵ https://lnkd.in/g3XSsGh6 #dsp #amc #amazonstrategy

Historically, sales during #PrimeDay have been heavily skewed towards the first day- something that brands have come to expect and integrate into their strategies. However, Momentum Commerce noted that during Prime Day 2024, while the first day still had higher sales, the gap between day 1 and day 2 narrowed significantly. ⤵ In 2024, median sales on day 2 were 83.9% of those on day 1, compared to 70.3% in 2023. This trend highlights the growing importance of maintaining budget flexibility throughout Prime Day and other major events. Click the link below to read more! #primeday2024 #amazonstrategy

The average discount across most product categories on Amazon US decreased during Prime Day 2024 compared to last year's event. But, the share of products running a Prime Day Discount rose across most categories. Cell Phones & Accessories saw the highest share of discounted products at 38.9% and the highest average discount at 31.7%, with similar trends observed in the Electronics, and Beauty & Personal Care categories. TL; DR: If your brand reduced discounts this Prime Day, you weren't alone. However, brands that focused only on advertising without discounts might have found it more challenging to achieve success. Page through the data below! #primeday2024 #amazoninsights #ecommerce

The data is in... Momentum Commerce's analysis reveals that Amazon US sales during Prime Day 2024 increased by 13.8% compared to last year's event. This exceeds the widely anticipated year-over-year growth of 10.5% and our own forecast of approximately 12% #primeday2024 #amazonstrategy

How did Prime Day 2024 unfold? ⬇ Brands used a variety of strategies to capture consumers' attention. Here are some notable discounters and advertisers from our Amazon Brand Leaderboard: ◻ Amazon Basics heavily invested in ads the week leading up to Prime Day, then pulled back by 0.97% during the event. ◻ KODAK increased spending in the days leading up to Prime Day and continued ramping up advertising by 12.03% during the event. ◻ Samsung took a more reserved approach, increasing paid placements on Day 2, with a 10.61% rise in Paid Share of Voice (SOV) overall during Prime Day. ◻ Steep discounts were noted across various categories, with Sonos slashing prices by 52.81% in the Home Audio category and Mrosaa offering a 44.69% discount in the Cycling category. Want to explore another category's performance? Visit our Amazon Brand Leaderboard! #primeday #amazonprimeday2024 #retailstrategy #ecommerce https://lnkd.in/e7cP-KDH

As another #PrimeDay concludes, we wanted to recognize the hardworking people behind the scenes who make things happen for our clients! To our Tech Team, thank you for building hourly automated updates that enabled our team to more efficiently act on intra-day Prime Day changes. To our Tech Partners, Skai and Kapoq, without your services, our work wouldn't be possible! And last, but most certainly not least, our Services Team. Thank you for your dedication to achieving the best results for our clients (and for working on the fly when the Ad Console went down!) Cheers to another Prime Day, and cheers to our incredible team! 🎉 #MMAD #MarketplaceManagerAppreciationDay

Data delays are unavoidable! 🤷♀️ Due to recent delays with hourly sales figures, we've shifted our focus to provide insights into discounting data! We've analyzed two of the most popular Prime Day categories, Beauty and Electronics, to investigate the difference in average discount rates and share of products discounted year-over-year. So far, we're observing overall lower discounts across both categories, as well as fewer products being discounted. #primeday2024 #amazonprimeday #discounting

Prime Day, Day 1 Update📦 Despite multiple delays in the data, we have the latest as of 6 P.M ET (3 P.M PT) 📈Amazon US sales are up 14% YoY from 2023 Stay tuned for Day 2 updates coming soon! #primeday2024 #amazonprimeday **Methodology: To provide year-over-year hourly Prime Day sales pacing data, Momentum Commerce examined US-ordered revenue across a same-client set of more than 50 brands representing more than $7B in collective annual Amazon US GMV both during Prime Day 2023 (July 11-12, 2024) and over Prime Day 2024 (July 16-17, 2024).**

Check out what CEO & Founder John T. Shea had to say on Bloomberg Television this morning! #primeday2024