You have crafted your marketing roadmap, but you're still not getting results.
You have spent long hours for research, sleepless nights and paid for digital marketing ads but you're not getting enought leads.
No qualified leads, no conversion.
We've been struggling the same problem until we tried to embrace this framework.
But, not all frameworks work on every business.
That's right! So, we will post more frameworks that work for our business and work for the businesses of our clients!
Right now, check this guide on how to build your marketing funnel using Building a story brnd framework.
1. Top of the Funnel (TOFU)
Identify Your Hero
Determine your ideal client's primary struggles and concerns, such as a business owner facing inconsistent lead generation and unpredictable sales cycles.
Articulate the Problem
Express the hero's issue in their own words, e.g., a business owner frustrated with the unreliable sales pattern seeking a consistent lead attraction system.
Position Yourself as the Guide
Showcase your understanding and solutions for their problem through concise blog posts, social media content, and lead magnets emphasizing steady lead generation strategies.
2. Middle of the Funnel (MOFU)
Nurture & Evaluation
The PlanOffer a straightforward strategy for overcoming the hero's issue, like a free email series on lead generation techniques or a webinar on avoiding common mistakes.
Empathy & Authority
Connect emotionally by addressing fears and establish credibility with case studies, testimonials, and informative blog posts that tackle common concerns.
3. Bottom of the Funnel (BOFU)
Call to Action
Extend a straightforward invitation to engage with your services, such as a free consultation or a special offer on your services.
Success & Failure
Highlight client success stories and the risks of not addressing the lead generation issues, through testimonials and content on the implications of inconsistent lead generation practices.
Like this post and check valuable examples in the comment. ⬇️
#buildingastorybrand #marketingfunnel #easypeasyfunnels
