MODIVO’s Post

Valentino's creative director Pierpaolo Piccioli mastered the art of standout branding with #ValentinoPinkPPCollection. By flooding runways and streets with a vibrant hot pink, he captured attention and dominated the fashion conversation. A masterclass in color marketing! This bold and audacious move not only set Valentino apart from its competitors, but also created an emotional connection with consumers. The power of color cannot be overstated in branding, and Pierpaolo Piccioli's strategic use of #ValentinoPink as a signature hue has solidified the brand's identity and made it instantly recognizable. The success of the collection speaks volumes about the impact that a well-executed color strategy can have on a brand's perception and desirability. The vibrant and unapologetic nature of tinoPink perfectly embodies Valentino's ethos of self-expression and individuality. It has become a symbol of empowerment, encouraging wearers to embrace their uniqueness and stand out from the crowd. Beyond just a color, tinoPink has become a language of its own, telling the world that you are confident, fearless, and unafraid to make a statement. In an industry where differentiation is key, Valentino's bold color strategy has not only captured attention, but also captivated hearts. #luxurymarket #luxurystrategy

#GreatBrands (first post in the #GreatBrands series, where I'll talk about brands showing amazing growth in tough markets) Zudio's Rise: Affordable Fashion Revolution in India Zudio has rapidly become a beloved brand in the Indian fashion industry. Launched by the Tata Group in 2016, Zudio offers trendy and affordable fashion for everyone. Its growth has been impressive, with numerous stores across the country catering to the fashion needs of budget-conscious shoppers. What Sets Zudio Apart? 1. Affordable Fashion: Zudio focuses on providing stylish clothing at competitive prices. 2. Wide Range: From casual wear to ethnic attire, Zudio covers all fashion needs. 3. Accessibility: With an expanding store network, Zudio ensures fashion is within reach for many. 📈 Zudio faces competition from several established brands like: 1. Reliance Trends: Known for its extensive collection and affordable pricing. 2. Max Fashion: Popular for its trendy styles and wide range of products. 3. Pantaloons: Offers a mix of private labels and national brands at reasonable prices. Despite this competition, Zudio has carved a niche for itself by focusing on value for money, trendy designs, and rapid store expansion. The Future Looks Bright With its consistent growth and customer-centric approach, Zudio is set to continue its success journey. The brand's ability to stay relevant and affordable makes it a strong player in the fast-fashion segment. Kudos to Zudio for revolutionizing the fashion industry in India! 🚀 Image source: Inshorts #thoughtful #GreatBrands

My eyes got stuck at this brand when I was in mall So, I was at the mall, just walking around, when suddenly my eyes locked onto this big logo on a wall. It was for a brand called Tasva. The logo and patterns were really eye-catching! On my way home, I couldn't stop thinking about it. I was super curious: - What was their branding style all about? - What did that logo mean? - What's the story behind this brand? I decided to do some digging. Turns out, Tasva is pretty new - they started in 2021. There wasn't much info out there besides their official stuff, so I put on my detective hat and tried to figure out the logo myself. Here's something interesting I learned: "Tat" means "that" and "sva" means "me" or "mine" in Sanskrit. So Tasva kinda means "all that is me" or "all that's mine." Pretty cool, right? Everything I'm sharing here is either from their website or just my own take on it. If you spot something I missed or have your own ideas, please let me know! I gotta say, it was awesome trying to understand this brand. Their fresh approach to Indian ethnic menswear is really interesting. I love how they've woven traditional meanings into their concept. It really makes me appreciate how beautifully crafted this brand is. What do you think about all this? Have you heard of Tasva before? I'd love to hear your thoughts! Hastags: #Tasva #IndianFashion #EthnicWear #MensFashion #BrandStory #NewDiscovery #FashionBranding #IndianBrands #canva #graphicdesign

The fashion industry forum | Forum Expertise area | Fashion Branding As Vogue magazine stated in a recent article “Overt logos are out and visual signatures —such as the inclusion of motifs or adoption of certain colours — are in. A sea change in consumer attitudes has prompted the return of quiet luxury, diminishing the appeal of shouty marketing.” brands identities in fashion are becoming ever more important aligning your brand with a tangible image in the consumers mind now stands as the testament and driving force behind your brand's success. adidas Y-3 aligned with the image of Berlin and its rich culture with its FW23 campaign ‘A love letter to Berlin’. The spotlight is on a group of featured talents whose deep love for Berlin shines through. The city serves as their creative sanctuary and a boundless source of inspiration. Beyond showcasing cutting-edge designs and sporty aesthetics, Y-3's campaign pays homage to Berlin's role in nurturing the creativity and uniqueness of these influential figures. Through captivating visuals and stories, Y-3 introduces us to a diverse and dynamic tribe that encapsulates the pulse of Berlin's cultural scene, offering a tantalizing glimpse into the allure and liberation of living life on one's own terms. Y-3 chose to highlight this free and cultural city and a city intertwined with the y-3 brand. In another arguably strategic branding move, the renowned fashion house Louis Vuitton is placing its bets on the magnetic allure of celebrity star power to drive its men's business forward. By appointing Pharrell Williams, Louis Vuitton emphasizes its position as a "Cultural Maison," highlighting its commitment to intertwining fashion with contemporary culture. This move signifies an exciting chapter for the brand as it seeks to captivate global audiences and continue its journey of innovation and creativity. In doing so the brand has solidified its brand identity within this highly elusive celebrity culture. #realfashionroles #thefashionindustryforum #london #industryeducation #fashioneducation #fashionevents #ukfashion #pfw #luxurybrands #fif

𝗔𝗿𝗲 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗦𝗵𝗼𝘄𝘀 𝗔𝗻 𝗘𝘅𝗽𝗲𝗻𝘀𝗲 - 𝗥𝗲𝘃𝗲𝗮𝗹 𝗧𝗵𝗲 𝗨𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 If your business still only sees fashion shows as marketing and branding moments, you need to catch up big time—𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝘄𝗲𝗲𝗸 𝗶𝘀 𝗮 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗺𝗼𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. I delivered significant commercial results for luxury brands during fashion moments; here is how. 💡 𝗥𝗲𝘃𝗶𝗲𝘄 𝘁𝗵𝗲 𝗩𝗜𝗖 (𝗩𝗲𝗿𝘆 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗖𝗹𝗶𝗲𝗻𝘁) 𝘁𝗼 𝗩𝗜𝗣 (𝗩𝗲𝗿𝘆 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗣𝗲𝗼𝗽𝗹𝗲) 𝗿𝗮𝘁𝗶𝗼: Fashion shows used to be "stage" for VIPs - the celebrities, PR and the press, focusing on brand awareness and social media exposure. Over the last five years, more luxury brands have started to invite VICs (the top spenders) to fashion shows to reward their loyalty. It is worth having a more balanced ratio between the two, as VICs are the ones that ultimately provide commercial results. 💡𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 "𝗠𝗲𝗲𝘁-𝗮𝗻𝗱-𝗚𝗿𝗲𝗲𝘁" 𝗺𝗼𝗺𝗲𝗻𝘁 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗩𝗜𝗖𝘀 𝗮𝗻𝗱 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀: Same as above, designers normally only meet with the press for interviews after the show. Many brands underestimate the impact of inviting top customers to meet designers. Christopher Bailey, the previous Creative Director of Burberry, did a brilliant job breaking that ritual – he intentionally arranged a meet-and-greet session with VICs backstage after each show. He asked for clients' feedback on the show collection and offered photo moments. Many VICs commented that it was "the highlight of their trip," and they became loyal for years. 💡𝗖𝘂𝗿𝗮𝘁𝗲 𝗮𝗻 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗲-𝗼𝗿𝗱𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Very few brands create intentional VIC experiences and maximise commercial potential around post-show showroom visit. Louis Vuitton excels in curating VIC-only sessions at the showroom, with well-prepared F&B, music, mirrors, and fitting rooms. Designers will present their wares to explain their inspiration. Customer's orders are secured on the spot with a deposit taken, which has significantly improved the return on investment of the shows. 💡 𝗖𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗩𝗜𝗖𝘀: As the fashion show experience is typically packaged as a two-day-one-night experience, it is a precious opportunity for retail hosts to get to know customers outside the store context. If the hosts are well prepared, they can discover their customers' various lifestyle preferences and shopping behaviours, cementing the relationship to another level! 💡𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗵𝗲 𝘀𝗵𝗼𝘄 𝘁𝗼 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝗲𝘀: Don't let the magic stop at the show. Brief the retail team about the collection inspiration and details so they can start spreading the excitement in-store and collect customer interest. #GogoChengConsulting #TheArtandScienceofClienteling #Fashionshows #CustomerLoyalty #commercialsuccess

🌟 Exciting News in the World of Branding! 🌟 After nearly five decades, Decathlon unveils its refreshed logo identity, subtly blending tradition with innovation. 🎨 The iconic slanting "A" remains intact, honoring the brand's rich heritage, while sleek adjustments in typography enhance readability and modernity. 💼 Here's a breakdown of the changes: # The timeless tilted "A" persists, symbolizing continuity and evolution. # Improved kerning between letters enhances visual harmony. # Introduction of the orbit icon within the emblematic roundel signifies circularity and peak performance. 🔍 Can you spot the clever integration of angles reminiscent of the iconic "A" within the orbit symbol? While some may miss the vibrant hues of the past, the deeper blue adds gravitas, making the Decathlon name more prominent. Join the conversation! What are your thoughts on this subtle yet significant brand evolution? 🚀 #Decathlon #BrandIdentity #LogoDesign #DesignInspiration #Sportswear #Branding

Own a luxury brand ? Or want to position yours as one - here’s a set of 5 fonts that you can use to leverage your creative statement into the consumer experience mindset. ✨ #fonts #design #luxury #couture #fashion #business #luxurybrand #design #marketing #marketingdigital #socialmediamarketing #socialmedia #socialmediatips #fontselection #socialnoon

Gain a global brand identity of luxury that sustains world-class brand ethos in co-working spaces. #foryoupage #featured #realestate #investment #Business #Commercial #CoworkingSpace #FashionTV #Luxury #fashion #Realty #CoWorkSpace #Working