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Is your Brand ready for the #Deepfake summer? Is AI Influencers continue rise great value or a great threat to the creator economy? Great takes from some of the best in the business! #AI #influencermarketing #creatorecomomy #socialcommerce

Last month, TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform. In the announcement post, TikTok said the new tools are “designed to enhance and amplify human imagination, not replace it.” All videos created using TikTok’s new tool will be labeled as AI-generated, the company said when it announced the news. A number of companies plan to wait on the sidelines when it comes to TikTok’s new AI influencer tool, as it raises questions about authenticity and customer engagement. In an April survey of 1,000 consumers in the U.S. from The Influencer Marketing Factory - Influencer Marketing Agency, 32% of respondents were skeptical about the authenticity of AI-powered content creators when asked why they didn’t follow virtual influencers on social media. Nevertheless, such AI influencers have entered the mainstream, with 53% of participants saying they followed at least one virtual content creator.  https://lnkd.in/e-iahZrz #digitalmouth #AIadvertising #influencermarketing

Influencer marketing has been growing significantly, and in 2022 alone, the sector is expected to be worth $16.4 billion. The fact that there are more influencers every year is not surprising, since almost all marketers use some form of influencer marketing campaign strategy. https://lnkd.in/d5ENZi_m #influencermarketing #strategy #influe #marketing #opinion #peoplesreflections

How Online Influencers And Idols Are Using Generative AI. Since social media entered our lives, influencer marketing has become a powerful tool for brands to build awareness and for individuals looking to become brands themselves. So, it’s little surprise that the industry that’s grown out of this convergence of powerful forces – celebrity and marketing – is very excited about generative AI. https://lnkd.in/ecD-Kd6T

Video AI tech has potential to disrupt influencer marketing landscape: Qoruz's Praanesh Bhuvaneswar The next big frontier in influencer marketing could potentially be the integration of video AI technology, as per Praanesh Bhuvaneswar, CEO, Qoruz. He believes that video AI tools will democratise the whole process of content creation. Bhuvaneswar stated that currently, a significant portion of influencers focus on entertainment or lifestyle content, with fewer influencers specialising in niche segments like business or tech reviews. Entertainment content is naturally visually appealing and gets a larger share of screen time from the audience.

Happy influencers make better content. It's as simple as that. With Tipalti, they get paid accurately and on time, which makes them happy. And, of course, you want the influencers you work with to be happy and creating their best content, right?

Will AI Take Over the Influencer Marketing Industry? 🤖✨ As AI continues to revolutionize various industries, the influencer marketing space is no exception. From automating campaign management to analyzing vast amounts of data, AI is reshaping how brands connect with audiences through influencers. But will it ever fully replace the human touch that drives authentic engagement? 🤔 In this rapidly evolving landscape, it’s crucial to strike a balance between leveraging AI's efficiency and maintaining the genuine connections that influencers bring to the table. Let's explore how AI is transforming influencer marketing and what the future holds for this dynamic industry. #Yapiee #InfluencerMarketing #AI #DigitalMarketing #TechTrends #MarketingInnovation #Yapieeapp https://lnkd.in/eVaxEdrs

Happy influencers make better content. It's as simple as that. With Tipalti, they get paid accurately and on time, which makes them happy. And, of course, you want the influencers you work with to be happy and creating their best content, right?

Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content

The impact of AI influencers on Instagram is incredible! In 2023, 1.32 billion users followed AI influencers, making up over 27% of the total user base. Marketers are exploring the humanisation of brands through AI entities, and it's fascinating to see how virtual influencers offer lifelike interactions with the help of creative assets and continuous machine learning. Brands like KFC and Clueless are already experimenting with AI influencers. In my opinion, the potential for this approach, despite its challenges, is huge and likely in favour of early adopters. It's an exciting time for marketers as they navigate these challenges and blend AI with human creativity to tap into this incredible opportunity! #AIInfluencers #BrandMarketing #Instagram