MIT Sloan School of Management Admissions reposted this
Club Demonstration Services (CDS), the powerhouse partner behind retail giant Costco, provides product samples and demos in more than 800 Costco warehouses across 12 countries, with a strong focus on food. There’s just one problem: Demonstrations, food especially, appeal to in-person customers. The company aimed to branch out to new products, especially health, beauty, and home goods, to attract online shoppers. Entrepreneurship in Organizations Lab students Masa Kawahashi, SFMBA '24 and Ayobami Aluko, SFMBA ’24 were tasked with sharpening CDS’s e-commerce strategy. (Susan Neal, Sue Siegel, Yu-Ting K., Devon Sherman Daley, MIT Sloan School of Management Admissions, MIT Sloan Fellows MBA Program, MIT Sloan CDO) https://lnkd.in/e894JSiX
In-the-moment engagement with members is always valuable - love the great perspectives you added for continuous e-comm strategy improvements - great stuff Amy!
Shoutout to James Hedges for his partnership on this great project!
Risk Management, Compliance and Internal Audit | Experienced Operations Manager | Legendary Award Recipient | Board Director and 2SLGBTQIA Community Advocate
1moGreat initiative helping CDS expand into e-commerce and new product categories. Exciting to see how they’re bridging the gap between in-person demos and online shoppers!