Mitchell Mortaza’s Post

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Executive Advisor / Women's Sports Advocate

People are taking notice of the Unicorn in waiting, Women's American Football. American Football is a $40B (NCAA National Football League (NFL)) in annual revenue business despite being the only major sport without a commercial Women's platform. Women's Football being named as an official participant in the upcoming 2028 Olympics will only accelerate plans. The X League has established itself as the Tier 1 platform within Women's Football with its largest built-in audience, digital presence of millions, worldwide television distribution, plans for (6) global leagues by 2032, and perhaps the most important indicator - being the aspirational destination league for the now thousands of girls playing the sport globally. Just the beginning.

Girls Thrive in Many Sports. Now They’re Coming for Football, Too.

Girls Thrive in Many Sports. Now They’re Coming for Football, Too.

https://www.nytimes.com

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